{"id":1359,"date":"2007-04-27T09:47:30","date_gmt":"2007-04-27T16:47:30","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1359"},"modified":"2007-04-27T09:41:13","modified_gmt":"2007-04-27T16:41:13","slug":"sailing-the-red-oceans-real-estate-start-ups-weblog-shut-downs-and-getting-google-to-trust-your-site-in-advance","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1359\/sailing-the-red-oceans-real-estate-start-ups-weblog-shut-downs-and-getting-google-to-trust-your-site-in-advance\/","title":{"rendered":"Sailing the Red Oceans: Real estate start-ups, weblog shut-downs and getting Google to trust your site in advance"},"content":{"rendered":"<p>I have news, but some of it is getting a little stale. My apologies. I have been buried, not that this is unusual.<\/p>\n<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1357\" target=\"_blank\">As Kris Berg reports in her inimitable way<\/a>, <a href=\"http:\/\/www.redfin.com\/stingray\/do\/landing-page?uid=pr-rebrand\" target=\"_blank\">Redfin has relaunched, rebranded and all but reinvented itself<\/a>, <a href=\"http:\/\/www.redfin.com\/stingray\/do\/landing-page?uid=pr-boston\" target=\"_blank\">establishing a beachhead in Boston in the process<\/a>. As far as I can tell, the big news is the company&#8217;s new logo, which features an image of Eve acting on the bad advice of a snake. <a href=\"http:\/\/www.amazon.com\/Every-Picture-Tells-Story-Stewart\/dp\/B00000612P\" target=\"_blank\">Every picture tells a story, don&#8217;t it?<\/a><\/p>\n<p><a href=\"http:\/\/sellsiusrealestate.com\" target=\"_blank\">Sellsius has also launched its product offering<\/a>, a kind of searchable, semi-permanent, for-pay <a href=\"http:\/\/www.craigslist.org\/\" target=\"_blank\">Craigslist<\/a>. This looks to me like <a href=\"http:\/\/en.wikipedia.org\/wiki\/Blue_Ocean_Strategy\" target=\"_blank\">a Red Ocean<\/a>, but what do I know?<\/p>\n<p>That much has been reported elsewhere. This hasn&#8217;t: <a href=\"http:\/\/www.territoryre.com\/\" target=\"_blank\">Territory Real Estate has launched its flat-fee buyer-brokerage in Boston and greater Massachusetts<\/a>. Proving the appeal if not the merit of the Red Ocean strategy (<a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1255\" target=\"_blank\">first explained to me by Zillow.com&#8217;s David Gibbons<\/a>), Territory immediately goes on the attack &#8212; <a href=\"http:\/\/www.territoryre.com\/wordpress\/?p=82\" target=\"_blank\">against Redfin<\/a>.<\/p>\n<p>But: Screw all that. There are matters of greater moment.<\/p>\n<p>For instance, <a href=\"http:\/\/valleywag.com\/tech\/blogging\/expanding-no-more-255660.php\" target=\"_blank\">is weblogging headed for an icy, entropic death?<\/a> <a href=\"http:\/\/transparentre.com\/2007\/04\/26\/blogging-plateau.aspx\" target=\"_blank\">TransparentRE says not<\/a>, at least not for real estate weblogs. This much is obvious: Weblogging is a fad, like CB radio in the seventies. Anyone who didn&#8217;t expect it to fall off dramatically was self-deluded. But there are two important differences between weblogging and the ordinary <a href=\"http:\/\/www.thepeoplescube.com\/red\/viewtopic.php?t=64\" target=\"_blank\">Rubik&#8217;s Cube<\/a> style of fad: First, viral blogging is a new communications medium, the backbone of the alternative media. And second, owners of commercially-motivated weblogs have an enduring interest in persistence beyond fad appeal. The number of weblogs doesn&#8217;t really matter, nor does the number of putatively &#8220;active&#8221; weblogs. Sites that draw a decent number of evanescent eyes from search traffic may generate income for their owners. But, in the long run, the only weblogs that matter are the ones that can attract <a href=\"http:\/\/www.raincityguide.com\/2007\/04\/26\/how-about-those-seo-tweaks\/\" target=\"_blank\">a stable population of repeat visitors<\/a>.<\/p>\n<p>Two more and I&#8217;m out of time: <a href=\"http:\/\/www.yvoschaap.com\/wpthemegen\/\" target=\"_blank\">A WordPress Theme Generator<\/a>, so you can express yourself with unborrowed tastes. And the irrepressible, irreplaceable Dave Smith with <a href=\"http:\/\/www.realestatebloglab.com\/seo\/building-a-google-trustbox\/\" target=\"_blank\">a strategy to suss the Google Sandbox with a Trustbox instead<\/a>.<\/p>\n<p>To close, <a href=\"http:\/\/www.workhappy.net\/2007\/04\/happy_quote_1.html\" target=\"_blank\">here&#8217;s a quote for <\/a><a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1359\/sailing-the-red-oceans-real-estate-start-ups-weblog-shut-downs-and-getting-google-to-trust-your-site-in-advance\/#more-1359\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have news, but some of it is getting a little stale. My apologies. I have been buried, not that this is unusual. As Kris Berg reports in her inimitable way, Redfin has relaunched, rebranded and all but reinvented itself, establishing a beachhead in Boston in the process. As far as I can tell, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-1359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":679,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/679\/content-piracy-on-the-renet\/","url_meta":{"origin":1359,"position":0},"title":"Content piracy on the RE.net . . .","author":"Greg Swann","date":"November 25, 2006","format":false,"excerpt":"An aggregator weblog called Real Estate Chatter is resyndicating the feeds of these 25 real estate weblogs:Altos Research Real Estate InsightsAppraisal ScoopCarnival of Real EstateMike's Corner Web 2.0 For Real Estate ProsNAR in the Newsrealestate.com.au News & ViewsOverseas Property Blog :: guide to international real estate investmentPressReal.comSeattle's Rain City Real\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2830,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2830\/while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong\/","url_meta":{"origin":1359,"position":1},"title":"While The National Real Estate Market Is Soft &#8211; Google Pay-Per-Click Real Estate Advertising Still Going Strong","author":"Doug Quance","date":"March 24, 2008","format":false,"excerpt":"Is Your Online Marketing Costing You Too Much? As one of those with an online presence, I am always interested in how others attract \"eyeballs\". Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program - which brought me a\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1538\/an-renet-taxonomy-identifying-types-of-real-estate-weblogs\/","url_meta":{"origin":1359,"position":2},"title":"An RE.net taxonomy: Identifying types of real estate weblogs","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"This is a first strike at a taxonomy of real estate weblogs. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/346\/how-i-feed-my-hungry-mind-my-opml-file\/","url_meta":{"origin":1359,"position":3},"title":"How I feed my hungry mind: My OPML file . . .","author":"Greg Swann","date":"September 18, 2006","format":false,"excerpt":"The other day I highlighted some real estate weblogs that I read every day, and, while that article is true, it's not the whole truth. The Republic gives me all of 350 words in which to map whatever universe I see behind my eyes, so I end up focusing on\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1056,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1056\/real-estate-carnivals-nigel-swaby-wins-carnival-of-real-estate-investing-our-own-allen-butler-wins-carnival-of-real-estate\/","url_meta":{"origin":1359,"position":4},"title":"Real Estate Carnivals: Nigel Swaby wins Carnival of Real Estate Investing, our own Allen Butler wins Carnival of Real Estate . . .","author":"Greg Swann","date":"February 19, 2007","format":false,"excerpt":"BloodhoundBlog was this week's host of the Carnival of Real Estate Investing. Nigel Swaby from the Salt Lake Real Estate Blog was this week's winner, with Creative Financing - Conversion to Traditional Mortgages. We had a total of seven entries and four judges: Michael Cook, Cathleen Collins, Jeff Brown and\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":337,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/337\/here-are-some-blogs-that-stay-on-top-of-real-estate\/","url_meta":{"origin":1359,"position":5},"title":"Here are some blogs that stay on top of real estate","author":"Greg Swann","date":"September 15, 2006","format":false,"excerpt":"This is me from today's Arizona Republic (permanent link). I wish I could deliver an SEO boost to the weblogs mentioned here, but I doubt that will happen. First, the paper didn't create links for the web-based version of this story. And second, the Republic hides everything behind a for-pay\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1359"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1359\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}