{"id":13608,"date":"2010-11-12T13:29:15","date_gmt":"2010-11-12T20:29:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13608"},"modified":"2010-11-12T13:29:15","modified_gmt":"2010-11-12T20:29:15","slug":"all-things-being-equal-youre-not-even-close","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13608\/all-things-being-equal-youre-not-even-close\/","title":{"rendered":"All Things Being Equal… You’re Not Even Close"},"content":{"rendered":"

I was working with a group of agents this week on their 2011 business plan.\u00a0 We were going through various forms of marketing and the expected returns when one spoke up and said: “The problem is, I hate calling people.\u00a0 I can send letters and even emails, but I don’t want to call anyone.”\u00a0 She is a very good agent as far as real estate agent activities go: she works well with clients, she shows homes well, she negotiates well and so forth.\u00a0 She just doesn’t want to\u00a0call people.\u00a0\u00a0At all.\u00a0\u00a0<\/p>\n

“Okay,” I told her, “that’s not the end of the world.\u00a0 If you’re not willing to call clients you can still be an agent, you just need to join a team that provides the clients or partner up with someone who has more clients than they\u00a0can handle.”\u00a0 That’s where the conversation got interesting.<\/p>\n

Turns out this agent has tried my suggestion in the past and is looking for the right relationship right now.\u00a0\u00a0“But,” she says, “the agents I’ve found so far are all\u00a0so greedy.\u00a0 They want a big piece of the commission.\u00a0 All they do is hand me the name and then I<\/em> do all the work.\u00a0 I’m trying to meet an agent that understands our roles are different, but we both equally are growing the business.”<\/p>\n

This is the problem with many self-employed people and real estate agents in particular.\u00a0 They seem to think their value is tied to their time.\u00a0 “All you did was give me the client’s name.\u00a0\u00a0I did all the work so I think we should split 30\/70 my way.”\u00a0 This couldn’t be further from the truth and the faster you understand “value” in an open market economy, the smoother your business life will become.\u00a0 Your value is not tied to the time you contribute.\u00a0 It’s tied to the value you bring.\u00a0 Hmmm, your value is tied to your value.\u00a0 Can I get a big “Duh” from the Jeff Brown camp?<\/p>\n

Apparently this comes as a surprise to some agents, but you are not all equal.\u00a0 As a matter of fact, I’d estimate that 5% to 20% of you (and I’m Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was working with a group of agents this week on their 2011 business plan.\u00a0 We were going through various forms of marketing and the expected returns when one spoke up and said: “The problem is, I hate calling people.\u00a0 I can send letters and even emails, but I don’t want to call anyone.”\u00a0 She […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62,212,29],"tags":[],"class_list":{"0":"post-13608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-dirty-laundry","7":"category-flourishing","8":"category-group-therapy","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13240,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13240\/at-what-point-does-an-agent-become-a-criminal\/","url_meta":{"origin":13608,"position":0},"title":"At What Point Does an Agent Become a Criminal?","author":"Sean Purcell","date":"September 15, 2010","format":false,"excerpt":"I wrote an offer for a young couple who wished to purchase the home they were renting.\u00a0 The buyer and seller had already discussed a price of $400,000 before agents got involved.\u00a0 (The seller thought it wise that both parties be represented, which is when I came into the picture\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/09\/Hatton-MLS_Page_1-sm.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8579,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8579\/can-a-realtor-truly-be-a-consumer-advocate\/","url_meta":{"origin":13608,"position":1},"title":"Can a REALTOR Truly be a Consumer Advocate?","author":"Thomas Hall","date":"June 1, 2009","format":false,"excerpt":"My query is sincere.\u00a0 But first, I want to make a distinction between a REALTOR and a licensed real estate agent.\u00a0 NAR tells consumers to seek the counsel of REALTOR - in fact, make sure they are working with a REALTOR, leading consumers to believe that a licensed real estate\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1592,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1592\/shackpricescom-a-tear-down-innovative-map-search-portal-reconstructed-as-estatelycom\/","url_meta":{"origin":13608,"position":2},"title":"ShackPrices.com a tear-down? Innovative map-search portal reconstructed as Estately.com","author":"Greg Swann","date":"June 28, 2007","format":false,"excerpt":"The most-innovative little map-search in Seattle, ShackPrices.com, today relaunches as Estately.com, a name perhaps more fitting for a town where you can still get a decent fixer for less than a million dollars. The site is also launching its monetization model with this release: A fee-based referral system for users\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2551,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2551\/i-hear-rumors-all-the-time\/","url_meta":{"origin":13608,"position":3},"title":"I hear rumors all the time","author":"Jim Duncan","date":"January 30, 2008","format":false,"excerpt":"This agent has a second job.It's a real estate blogger's responsibility - ethically (at least per NAR and common sense), and one assumes legally, to present the best, most accurate information possible.... Damaging that credibility - even by an infinitesimal amount - is not an option.When on a panel at\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1032,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1032\/dom-trickery\/","url_meta":{"origin":13608,"position":4},"title":"DOM Trickery","author":"Allen Butler","date":"February 11, 2007","format":false,"excerpt":"Recently, there have been discussions about the ethics of agents who attempt to manipulate Days On Market in an attempt to remove stigma from a property. This discussion over on Active Rain really got me thinking, and I wanted to get the pulse of people's feelings concerning this issue. Indulge\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6630,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6630\/a-tale-of-two-paradigms\/","url_meta":{"origin":13608,"position":5},"title":"A Tale of Two Paradigms","author":"Thomas Hall","date":"January 18, 2009","format":false,"excerpt":"Glenn Kelman's recent Call to Arms brought to light for me the two\u00a0 paradigms that exist within the realm of transacting real estate - the traditional broker\/agent-centric view and the evolving consumer-centric view.\u00a0 Ultimately both paradigms attempt to better serve the consumer, however, the perspectives are very different. Glenn's post\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13608"}],"version-history":[{"count":7,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13608\/revisions"}],"predecessor-version":[{"id":13615,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13608\/revisions\/13615"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}