{"id":137,"date":"2006-07-26T16:09:50","date_gmt":"2006-07-26T23:09:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=137"},"modified":"2007-04-01T10:27:00","modified_gmt":"2007-04-01T17:27:00","slug":"if-you-cant-tell-the-truth-tell-a-big-lie","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/137\/if-you-cant-tell-the-truth-tell-a-big-lie\/","title":{"rendered":"If you can&#8217;t tell the truth, tell a Big Lie . . ."},"content":{"rendered":"<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=134\" target=\"_blank\">Zillow.com cannot tell the truth about home values<\/a>, so <a href=\"http:\/\/www.zillowblog.com\/zillow_blog\/2006\/07\/zillows_open_ap.html\" target=\"_blank\">it is releasing an Application Programmer Interface to spread its misinformation far and wide<\/a>.<\/p>\n<p>Who do they hope to enlist with their API? Working Realtors, the people who know best that Zillow.com&#8217;s property evaluations are necessarily and unavoidably false.<\/p>\n<p>Could the strategy work? Hide and watch.<\/p>\n<p>Here&#8217;s a better question: Could this be the fifth column of a triumphalist Web 2.0, where obvious falsehoods are so widely propagated as to be accepted as truth?<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/arizona\" rel=\"tag\">arizona<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/arizona real estate\" rel=\"tag\">arizona real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/blogging\" rel=\"tag\">blogging<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix\" rel=\"tag\">phoenix<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix real estate\" rel=\"tag\">phoenix real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zillow.com cannot tell the truth about home values, so it is releasing an Application Programmer Interface to spread its misinformation far and wide. Who do they hope to enlist with their API? Working Realtors, the people who know best that Zillow.com&#8217;s property evaluations are necessarily and unavoidably false. Could the strategy work? Hide and watch. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,2,6,5,25],"tags":[],"class_list":{"0":"post-137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-general","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1323,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1323\/protecting-whom-there-are-no-complaining-parties-in-arizonas-quest-to-outlaw-free-consumer-oriented-home-evaluations\/","url_meta":{"origin":137,"position":0},"title":"Protecting whom? There are no complaining parties in Arizona&#8217;s quest to outlaw free consumer-oriented home evaluations","author":"Greg Swann","date":"April 19, 2007","format":false,"excerpt":"I hear a lot of rumors, as you might guess. They're usually way less than half the truth, but they can be useful for shaking the real truth loose, so they're not entirely a bad thing. In any case, I've been hearing ugly rumors about Zillow.com in Arizona. Zillow Public\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1370\/arizona-appraisal-bill-amended-to-allow-web-sites-like-zillowcom-to-operate-passes-house-returned-to-senate\/","url_meta":{"origin":137,"position":1},"title":"Arizona appraisal bill, amended to allow web sites like Zillow.com to operate, passes House, returned to Senate","author":"Greg Swann","date":"April 30, 2007","format":false,"excerpt":"Arizona State Senate Bill 1291, as amended to assure the legality of consumer-oriented Automated Valuation Models such as that used by Zillow.com, passed the Arizona House today by a vote of 52-3, with five members not voting. The bill will be transmitted back to the Arizona Senate for reconsideration there.\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1358\/state-vs-zillowcom-will-be-a-lengthy-bout\/","url_meta":{"origin":137,"position":2},"title":"State vs. Zillow.com will be a lengthy bout","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This goofy little column often \"breaks news\" in the sense that I cover facts that have not yet been reported by the Republic's real estate reporters. Normally I keep this to myself, because I don't want to frighten the people who\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":134,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/134\/debunking-zillowcom\/","url_meta":{"origin":137,"position":3},"title":"Debunking Zillow.com . . .","author":"Greg Swann","date":"July 25, 2006","format":false,"excerpt":"Zillow.com got itself a ton of new venture capital yesterday, so today seems like a fine time to deconstruct its praxis. When Zillow was brand new, Catherine Reagor, the dippy local real estate reporter for the Arizona Republic wrote:Want a reality check? Go to zillow.com, a new Web site with\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1338,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1338\/zillowcom-dodges-bullet-in-arizona-amendment-would-permit-consumer-oriented-automated-valuation-models-to-operate-without-regulatory-oversight\/","url_meta":{"origin":137,"position":4},"title":"Zillow.com dodges bullet in Arizona: Amendment would permit consumer-oriented automated valuation models to operate without regulatory oversight","author":"Greg Swann","date":"April 23, 2007","format":false,"excerpt":"From a press release from the office of Representative Michele Reagan:Arizona homeowners can still access their \"zestimates\" with the preliminary approval Monday of a bill that bars the Arizona Board of Appraisal from torpedoing online businesses that provide property value estimates. An amendment sponsored by Rep. Michele Reagan to SB1291\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1337,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1337\/ktar-radio-on-arizonas-attempts-to-stifle-zillowcom\/","url_meta":{"origin":137,"position":5},"title":"KTAR Radio on Arizona&#8217;s attempts to stifle Zillow.com","author":"Greg Swann","date":"April 23, 2007","format":false,"excerpt":"I was interviewed by KTAR Talk Radio in Phoenix today about the State of Arizona's attempts to shut down Zillow.com. We end up with a 37 second story, which actually turns out to be a fairly decent distillation of the whole story. < ?php include(\"Zapraisails.php\"); ?> Technorati Tags: arizona, arizona\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}