{"id":137,"date":"2006-07-26T16:09:50","date_gmt":"2006-07-26T23:09:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=137"},"modified":"2007-04-01T10:27:00","modified_gmt":"2007-04-01T17:27:00","slug":"if-you-cant-tell-the-truth-tell-a-big-lie","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/137\/if-you-cant-tell-the-truth-tell-a-big-lie\/","title":{"rendered":"If you can’t tell the truth, tell a Big Lie . . ."},"content":{"rendered":"

Zillow.com cannot tell the truth about home values<\/a>, so it is releasing an Application Programmer Interface to spread its misinformation far and wide<\/a>.<\/p>\n

Who do they hope to enlist with their API? Working Realtors, the people who know best that Zillow.com’s property evaluations are necessarily and unavoidably false.<\/p>\n

Could the strategy work? Hide and watch.<\/p>\n

Here’s a better question: Could this be the fifth column of a triumphalist Web 2.0, where obvious falsehoods are so widely propagated as to be accepted as truth?
\n<\/p>\n

Technorati Tags: arizona<\/a>, arizona real estate<\/a>, blogging<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Zillow.com cannot tell the truth about home values, so it is releasing an Application Programmer Interface to spread its misinformation far and wide. Who do they hope to enlist with their API? Working Realtors, the people who know best that Zillow.com’s property evaluations are necessarily and unavoidably false. Could the strategy work? Hide and watch. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2,6,5,25],"tags":[],"class_list":{"0":"post-137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-general","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":134,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/134\/debunking-zillowcom\/","url_meta":{"origin":137,"position":0},"title":"Debunking Zillow.com . . .","author":"Greg Swann","date":"July 25, 2006","format":false,"excerpt":"Zillow.com got itself a ton of new venture capital yesterday, so today seems like a fine time to deconstruct its praxis. When Zillow was brand new, Catherine Reagor, the dippy local real estate reporter for the Arizona Republic wrote:Want a reality check? Go to zillow.com, a new Web site with\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":211,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/211\/what-good-is-zillowcom\/","url_meta":{"origin":137,"position":1},"title":"What good is Zillow.com?","author":"Greg Swann","date":"August 14, 2006","format":false,"excerpt":"This, possibly, which is just as useful and just as suspect as Dr. Jay Butler's undocumented statistics. We arrive at the level of actuarial science, at best, which is what an automated valuation method is. An actuary can tell you the anticipated death rate of a specific sub-population. He cannot\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1323,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1323\/protecting-whom-there-are-no-complaining-parties-in-arizonas-quest-to-outlaw-free-consumer-oriented-home-evaluations\/","url_meta":{"origin":137,"position":2},"title":"Protecting whom? There are no complaining parties in Arizona’s quest to outlaw free consumer-oriented home evaluations","author":"Greg Swann","date":"April 19, 2007","format":false,"excerpt":"I hear a lot of rumors, as you might guess. They're usually way less than half the truth, but they can be useful for shaking the real truth loose, so they're not entirely a bad thing. In any case, I've been hearing ugly rumors about Zillow.com in Arizona. Zillow Public\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":188,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/188\/tell-the-world-zillowcom-is-bunk\/","url_meta":{"origin":137,"position":3},"title":"Tell the world: Zillow.com is bunk . . .","author":"Greg Swann","date":"August 8, 2006","format":false,"excerpt":"I wrote Debunking Zillow.com on July 25th, two weeks ago today. Without being arcane or technical, I think it completely demolishes the idea that Zillow.com can -- or ever can -- provide reliable home values. Nathan Hughes at Richmond Business and Commercial News wrote about my post, and, in a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1370\/arizona-appraisal-bill-amended-to-allow-web-sites-like-zillowcom-to-operate-passes-house-returned-to-senate\/","url_meta":{"origin":137,"position":4},"title":"Arizona appraisal bill, amended to allow web sites like Zillow.com to operate, passes House, returned to Senate","author":"Greg Swann","date":"April 30, 2007","format":false,"excerpt":"Arizona State Senate Bill 1291, as amended to assure the legality of consumer-oriented Automated Valuation Models such as that used by Zillow.com, passed the Arizona House today by a vote of 52-3, with five members not voting. The bill will be transmitted back to the Arizona Senate for reconsideration there.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1358\/state-vs-zillowcom-will-be-a-lengthy-bout\/","url_meta":{"origin":137,"position":5},"title":"State vs. Zillow.com will be a lengthy bout","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This goofy little column often \"breaks news\" in the sense that I cover facts that have not yet been reported by the Republic's real estate reporters. Normally I keep this to myself, because I don't want to frighten the people who\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}