{"id":13731,"date":"2010-12-01T11:20:56","date_gmt":"2010-12-01T18:20:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13731"},"modified":"2010-12-01T11:20:56","modified_gmt":"2010-12-01T18:20:56","slug":"violent-change-in-store-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13731\/violent-change-in-store-for-real-estate-agents\/","title":{"rendered":"Violent Change in Store for Real Estate Agents"},"content":{"rendered":"
The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what I’d like to do for Bloodhound readers right now is give them a free eBook version that can be immediately downloaded and read on their computer or iPad.\u00a0 Some traditional brokers undoubtedly will think I am a radical, but\u00a0I think my arguments for a new business model are supported by the evidence. \u00a0Here is an\u00a0excerpt\u00a0from the book.<\/p>\n

How is real estate marketing changing? The traditional bricks-and-mortar real estate brokerage is hemorrhaging, and all that keeps this archaic business model alive is consolidations.\u00a0 As offices close, some agents quit, but the survivors move their licenses to another sinking ship, a ship that looks just like the last one and often with the exact same name on the bow.\u00a0 The changes in real estate marketing are dramatic. \u00a0According to the NAR, we’ve lost 300,000 agents nationwide since 2006, and one NAR spokesman suggested we need to drop from 1.1 million agents to 750,000. \u00a0This past week two more offices closed in my small market, and the press is not writing about these closures.\u00a0 But this is happening all over the country–it’s just not front page news . . . for anyone who still reads the front page.<\/p>\n

These changes in real estate marketing are killing traditional business models. Bricks-and-mortar real estate brokerages that stubbornly refuse to bridge the gap to an entirely new business model will die a slow and painful death.\u00a0 It\u2019s one thing for brokers to ride their own ship down, but it is quite another thing altogether for those brokers to sell tickets to real estate agents with promises they can\u2019t keep.<\/p>\n

The most unfortunate thing about all of this is that the agents who think they are doing what it takes to survive are only re-arranging the deck chairs on the Titanic.\u00a0 Many of them truly do not know or comprehend how Read more<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what I’d like to do for […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[501],"class_list":{"0":"post-13731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"tag-virtual-real-estate-agent","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3027,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3027\/gen-x-gen-y-and-the-end-of-the-traditional-real-estate-business-model\/","url_meta":{"origin":13731,"position":0},"title":"Gen X, Gen Y, And the End Of The Traditional Real Estate Business Model","author":"Barry Cunningham","date":"April 27, 2008","format":false,"excerpt":"\u00a0 With the median age of real estate agents being 52 years of age (source NAR), new Realtors hoping to make their mark in the real estate business are casting aside conventional wisdom. New Real Estate Agents Seeking Gen X And Gen Y Buyers Break From The Mold New real\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Real Estate Radio USA | Gen Y Homebuyers","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/geny.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":541,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/541\/why-the-traditional-real-estate-commission-model-is-broken-and-needs-to-be-replaced\/","url_meta":{"origin":13731,"position":1},"title":"Why the traditional real estate commission model is broken and needs to be replaced . . .","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"These are the concluding paragraphs of Mark Nadel's white paper on real estate commissions. The executive summary has been quoted all over, but I think this text is more compelling. For what it's worth, I think Nadel has hit a home run. There are things he doesn't know about, which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14765,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14765\/a-virtual-real-estate-broker-who-declares-freedom-an-anathema\/","url_meta":{"origin":13731,"position":2},"title":"A Virtual Real Estate Broker Who Declares Freedom – An Anathema","author":"Chuck Marunde","date":"July 6, 2011","format":false,"excerpt":"This virtual real estate broker hereby declares freedom. Freedom from the traditional bricks-and-mortar business models that worship the institutions of the real estate industry. I have always been an iconoclast who is bored by the weekly office manager giving his inane speech about \"get out there and get those listings.\"\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Virtual Real Estate Broker","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2011\/07\/Cover-3D-224x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5446,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5446\/offering-more-service-to-buyers-for-a-bigger-slice-of-the-buyers-agents-commission-redfin-moves-closer-to-traditional-real-estate\/","url_meta":{"origin":13731,"position":3},"title":"Offering more service to buyers for a bigger slice of the buyer’s agent’s commission, Redfin moves closer to traditional real estate","author":"Greg Swann","date":"November 6, 2008","format":false,"excerpt":"When I represent buyers, I see my biggest responsibility as taking the fear away. Yes, I need to find and show houses. Yes, I need to write contracts and supervise inspections. Yes, I need to husband everything through the lender and the title company. But the job of jobs is\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1546,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1546\/questions-answer-why-real-estate-license-laws-should-be-repealed\/","url_meta":{"origin":13731,"position":4},"title":"Questions answer why real estate license laws should be repealed","author":"Greg Swann","date":"June 15, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This is familiar turf to readers here, but I'm wondering if consumers might invest more effort in contemplating the issue. \u00a0Questions answer why real estate license laws should be repealed The idea of repealing real estate licensing laws continues to percolate\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":871,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/871\/hey-buddy-wanna-buy-a-zip-code\/","url_meta":{"origin":13731,"position":5},"title":"Hey, buddy . . . Wanna buy a Zip Code . . . ?","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"Eppraisal.com and Zillow.com today both announced Zip Code based advertising programs to allow agents to display ads to people searching in their particular farm areas. Under the Eppraisal.com plan, agents will sponsor particular Zip Codes for a fee of $20 a month.If you are a real estate professional, you can\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13731"}],"version-history":[{"count":10,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13731\/revisions"}],"predecessor-version":[{"id":13742,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13731\/revisions\/13742"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}