{"id":13731,"date":"2010-12-01T11:20:56","date_gmt":"2010-12-01T18:20:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=13731"},"modified":"2010-12-01T11:20:56","modified_gmt":"2010-12-01T18:20:56","slug":"violent-change-in-store-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13731\/violent-change-in-store-for-real-estate-agents\/","title":{"rendered":"Violent Change in Store for Real Estate Agents"},"content":{"rendered":"
The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what I’d like to do for Bloodhound readers right now is give them a free eBook version that can be immediately downloaded and read on their computer or iPad.\u00a0 Some traditional brokers undoubtedly will think I am a radical, but\u00a0I think my arguments for a new business model are supported by the evidence. \u00a0Here is an\u00a0excerpt\u00a0from the book.<\/p>\n

How is real estate marketing changing? The traditional bricks-and-mortar real estate brokerage is hemorrhaging, and all that keeps this archaic business model alive is consolidations.\u00a0 As offices close, some agents quit, but the survivors move their licenses to another sinking ship, a ship that looks just like the last one and often with the exact same name on the bow.\u00a0 The changes in real estate marketing are dramatic. \u00a0According to the NAR, we’ve lost 300,000 agents nationwide since 2006, and one NAR spokesman suggested we need to drop from 1.1 million agents to 750,000. \u00a0This past week two more offices closed in my small market, and the press is not writing about these closures.\u00a0 But this is happening all over the country–it’s just not front page news . . . for anyone who still reads the front page.<\/p>\n

These changes in real estate marketing are killing traditional business models. Bricks-and-mortar real estate brokerages that stubbornly refuse to bridge the gap to an entirely new business model will die a slow and painful death.\u00a0 It\u2019s one thing for brokers to ride their own ship down, but it is quite another thing altogether for those brokers to sell tickets to real estate agents with promises they can\u2019t keep.<\/p>\n

The most unfortunate thing about all of this is that the agents who think they are doing what it takes to survive are only re-arranging the deck chairs on the Titanic.\u00a0 Many of them truly do not know or comprehend how Read more<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what I’d like to do for […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[501],"class_list":{"0":"post-13731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"tag-virtual-real-estate-agent","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":871,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/871\/hey-buddy-wanna-buy-a-zip-code\/","url_meta":{"origin":13731,"position":0},"title":"Hey, buddy . . . Wanna buy a Zip Code . . . ?","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"Eppraisal.com and Zillow.com today both announced Zip Code based advertising programs to allow agents to display ads to people searching in their particular farm areas. Under the Eppraisal.com plan, agents will sponsor particular Zip Codes for a fee of $20 a month.If you are a real estate professional, you can\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1422\/60-minutes-delivers-400-hits-in-sixty-minutes\/","url_meta":{"origin":13731,"position":1},"title":"60 Minutes’ Redfin.com story delivers 400 hits in 60 minutes flat . . .","author":"Greg Swann","date":"May 13, 2007","format":false,"excerpt":"Who says the old media is dead? In the hour just ended, Redfin.com's Real Estate Consumer's Bill of Rights: A wolf in sheepskin clothing had over 400 hits from organic search. Just think what might happen if the NAR made reasoned arguments instead of trying to club reality into shape\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3689,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3689\/the-new-real-estate-model-part-3-patrick-dunne-purcell-a-real-estate-firm\/","url_meta":{"origin":13731,"position":2},"title":"The New Real Estate Model – Part 3.2: Patrick, Dunne & Purcell, A Real Estate Firm","author":"Sean Purcell","date":"August 4, 2008","format":false,"excerpt":"A Real Estate Firm based on the legal model could have many looks, as do actual law firms.\u00a0 But for a starting point I am going to lay out an achievable structure that will accommodate the greatest majority of agents.\u00a0 The firm would consist of three distinct levels as well\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1438,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1438\/not-to-be-missed-marlow-the-hammer-harris-on-the-redfin-hustle\/","url_meta":{"origin":13731,"position":3},"title":"Not to be missed: Marlow (The Hammer) Harris on the Redfin hustle","author":"Greg Swann","date":"May 16, 2007","format":false,"excerpt":"Eminently worth waiting for:I\u2019d love to be a fly on the wall at those meetings with the investors and venture capitalists. Pie charts, graphs, facts, figures. Lots of talk about disintermediation and volume of scale and that sort of thing. When Redfin fails, they won\u2019t blame themselves, the business model,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":789,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/789\/maybe-we-need-more-salaried-agents\/","url_meta":{"origin":13731,"position":4},"title":"Maybe We Need More Salaried Agents","author":"Doug Quance","date":"December 21, 2006","format":false,"excerpt":"I've been running some stats on advertising, Google rankings and agent performance over the last couple of days. One of the top agents in Atlanta has not had a selling-side transaction all year. Very unusual for this agent. Another top agent - who ranks very high in Google and has\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":254,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/254\/i-believe-that-real-estate-agents-are-either-in-marketing-or-broke\/","url_meta":{"origin":13731,"position":5},"title":"“I believe that real estate agents are either in marketing or broke . . . “","author":"Greg Swann","date":"August 26, 2006","format":false,"excerpt":"So says Dustin Luther in a post from March of 2005. I was following links from links from one his lists of ten and tripped over this gem. If you want a PDF version of this quotation to hang in your office (or to tape to the mirror in your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=13731"}],"version-history":[{"count":10,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13731\/revisions"}],"predecessor-version":[{"id":13742,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/13731\/revisions\/13742"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=13731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=13731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=13731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}