![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/bloggers-income-sources.jpg\"\/)
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By way of ProBlogger<\/a>, this image is from 901am<\/a>. It nicely illustrates the idea I called The Third Career when the BloodhoundBloggers were interviewed by Dustin Luther of Rain City Guide:<\/a><\/p>\n Q: How does blogging fit into the overall marketing of your business?<\/p>\n A: [….] Greg Swann: Practically speaking, it doesn’t, but I don’t think that way. What we’re really up to is an idea I call The Third Career. Most of us came to real estate from something else, and, as we are wise, we know this is not our last stop in the world of work. My immediate goal for BloodhoundBlog is to make it the best-read, most-rewarding real estate weblog in the RE.net. Further out, I want for our contributors to be so well known that they can pursue other opportunities: Public speaking, freelance writing, books, seminars, television shows, etc. I don’t know that we will attain this, necessarily, but the goal itself is definitely attainable: Witness Glenn Reynolds, the Instapundit.<\/p><\/blockquote>\n None of this is of immediate importance. Right now, we are dancing as fast as we can to do the jobs we get paid to do — even as we build this weblog, becoming better and more widely known with each passing day. Witness: BloodhoundBlog contributor Brian Brady will be speaking at Inman Connect<\/a>. That’s two of us — so far. The chart illustrates the opportunities we can hope to exploit as<\/i> we become better and more widely known.<\/p>\n Muestrame el dinero?<\/i> It can wait. I’ve mentioned that I’m interested in repurposing the Weblogging 101<\/a> content as an ebook<\/a>. I expect that, once I’ve done it, that will turn into speaking opportunities. Whether or not those are worth any money is less interesting to me than the opportunities themselves. If I can do a job often enough to get good at it, I can find a way to make it pay.<\/p>\n Here’s another, similar example: Steve Leung, whom I have praised in the past<\/a>, has released a free 69-page “Silicon Valley Home Buyers Book”<\/a>. The book is in PDF form, hot-linked throughout, so it’s actually more practical as a net.wired document, rather Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" By way of ProBlogger, this image is from 901am. It nicely illustrates the idea I called The Third Career when the BloodhoundBloggers were interviewed by Dustin Luther of Rain City Guide: Q: How does blogging fit into the overall marketing of your business? A: [….] Greg Swann: Practically speaking, it doesn’t, but I don’t think […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3425,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3425\/introducing-thomas-hall-it-aint-all-big-hair-and-cadillacs\/","url_meta":{"origin":1374,"position":0},"title":"Introducing Thomas Hall: “It ain’t all Big Hair and Cadillacs”","author":"Greg Swann","date":"July 21, 2008","format":false,"excerpt":"I'm way behind on introductions, but time marches on. Today we're adding Thomas Hall to the roster. He is the creator of a weblog called It ain't all Big Hair and Cadillacs, and that little bit of insolence by itself is more than enough to qualify him for membership in\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":923,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/923\/bloodhoundblog-is-adding-another-hard-working-dog-to-the-pack\/","url_meta":{"origin":1374,"position":1},"title":"BloodhoundBlog is adding another hard working dog to the pack","author":"Greg Swann","date":"January 22, 2007","format":false,"excerpt":"Today we add a new contributor, Michael Cook of the Cook Squared Real Estate Enterprises weblog: Partnering with his wife, Michael Cook is a commercial real estate investor who complicates his life as an MBA student at The S.C. Johnson Graduate School of Management at Cornell University. Michael is relatively\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1182,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1182\/godaddy-please-go\/","url_meta":{"origin":1374,"position":2},"title":"GoDaddy? Please, go . . .","author":"Greg Swann","date":"March 20, 2007","format":false,"excerpt":"Ouch. We were on pace for a huge day (the luck of Prince Hal) when GoDaddy.com clobbered us for three hours. This is the third outage in about a week, and nothing we have done on GoDaddy's end addresses the glacial slowness of the site when we're busy -- which\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1172,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1172\/rain-city-guide-at-the-dawn-of-its-third-year-enjoy-the-journey-because-the-destination-is-unknown\/","url_meta":{"origin":1374,"position":3},"title":"Rain City Guide at the dawn of its third year: “Enjoy the journey because the destination is unknown!”","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Dustin Luther on Rain City Guide's second birthday:The power of self-publishing (and the part that is easily overlooked) is that you do not have to create the news... You just have to report it (preferably in an interesting way!). I see so many agents get stuck on their blogging because\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2651,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2651\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-21\/","url_meta":{"origin":1374,"position":4},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"February 24, 2008","format":false,"excerpt":"We have 16 entries on the short list this week, out of an astoundingly long long list of 104 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. Instead, this week I'm showing nothing but Black Pearls, practical hard-headed ideas for working\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2881,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","url_meta":{"origin":1374,"position":5},"title":"Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1374"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}