{"id":1384,"date":"2007-05-04T07:51:46","date_gmt":"2007-05-04T14:51:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1384"},"modified":"2007-05-04T07:52:41","modified_gmt":"2007-05-04T14:52:41","slug":"picture-this-digital-photos-can-sell-your-home","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1384\/picture-this-digital-photos-can-sell-your-home\/","title":{"rendered":"Picture this: Digital photos can sell your home"},"content":{"rendered":"

This is me in today’s Arizona Republic<\/i><\/a> (permanent link<\/a>):<\/p>\n

 
Picture this: Digital photos can sell your home<\/b><\/p>\n

Here’s the brutal truth about the real estate market in the Valley of the Sun: There are nine homes for sale for every motivated, qualified buyer.<\/p>\n

So what should you do to make sure that your home is the one in nine that will sell this month? Everything you can.<\/p>\n

For our listings, we’re pushing our way up the technology ladder as fast as we can. We’re doing custom yard signs for each listing, custom Web sites or Weblogs, interactive floor plans, virtual tours, even video tours featuring interviews with the sellers.<\/p>\n

It goes without saying that the homes are priced right, in perfect repair and staged to encourage buyers to move themselves in mentally. Ideally, we want an inspection report, with the repairs documented, and an appraisal to demonstrate that the price is fair — and that an offer will make it through loan underwriting.<\/p>\n

Not everyone can do all this work, but there is a simple technology available to everyone that can make a huge difference in marketing your home.<\/p>\n

What is it? Digital photography.<\/p>\n

An MLS listing can have up to six photos, but many have only one — or none. A flier can have even more pictures, and a simple Web page can feature photos of everything that matters in the home. Photography hasn’t been expensive since the days of George Eastman, but digital photography is virtually free.<\/p>\n

But there is a right way and a wrong way to do everything. Good real estate photos should be taken with the widest-angle lens you can lay hands on. And while multiple mega-pixels sell cameras, for a real estate photo to be useful it needs to be a small file size: 640 x 480 pixels is perfect. Fill the frame, showing what’s important, omitting what isn’t, and be sure to work with plenty of light.<\/p>\n

Virtual tours draw eyes at Realtor.com. People will watch videos, if only for the thrill of watching “TV” on the computer. Poetic copy instills dreams. But nothing sells the buyer’s imagination on a home like a wealth Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in today’s Arizona Republic (permanent link):  Picture this: Digital photos can sell your home Here’s the brutal truth about the real estate market in the Valley of the Sun: There are nine homes for sale for every motivated, qualified buyer. So what should you do to make sure that your home is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5],"tags":[],"class_list":{"0":"post-1384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2696,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2696\/dress-up-that-custom-weblog-youve-built-to-help-sell-your-home\/","url_meta":{"origin":1384,"position":0},"title":"Dress up that custom weblog you’ve built to help sell your home","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Dress up that custom weblog you've built to help sell your home Last week we built a custom weblog to help you sell your home. This week, let's dress it up a little. Some of the things\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":1384,"position":1},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":1384,"position":2},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2853\/listing-real-estate-the-bloodhound-way-the-full-chetson-everything-we-do-to-list-a-higher-priced-home-for-sale\/","url_meta":{"origin":1384,"position":3},"title":"Listing real estate the Bloodhound way: Everything we do to list historic, architecturally-distinctive and luxury homes for sale","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"This is a detailing of the things we do to list a home for sale. We don't do every one of these things on every home. For example, we know that if we list in a newer tract-home subdivision, much of the noise we try to make will fall on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2658,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2658\/a-custom-weblog-can-be-your-homes-24-hour-real-estate-salesperson-on-the-world-wide-web\/","url_meta":{"origin":1384,"position":4},"title":"A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web","author":"Greg Swann","date":"February 25, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0A custom weblog can be your home's 24-hour real estate salesperson on the world-wide web I have an unshakable faith in the three P's of home marketing -- Price, Preparation and Presentation. If the home is priced\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/173\/real-estate-photography-snapshot-composition-is-salesmanship\/","url_meta":{"origin":1384,"position":5},"title":"Real estate photography snapshot: Composition is salesmanship . . .","author":"Greg Swann","date":"August 4, 2006","format":false,"excerpt":"Coming back to this, I wanted to spend a few minutes on photo composition techniques. That's almost absurd: Who doesn't know how to take a picture? Almost everybody, it turns out. We're not talking about Ansel Adams levels of perfection, we're talking about taking real estate photos that sell the\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1384"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1384\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}