{"id":1385,"date":"2007-05-04T13:26:12","date_gmt":"2007-05-04T20:26:12","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1385"},"modified":"2007-05-04T13:28:39","modified_gmt":"2007-05-04T20:28:39","slug":"not-ready-for-hgtv-my-alternative-to-the-listing-video","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1385\/not-ready-for-hgtv-my-alternative-to-the-listing-video\/","title":{"rendered":"Not-ready-for-HGTV: My alternative to the listing video"},"content":{"rendered":"

I am not hugely in love with the idea of video for listings. My problem is simple enough to state: I think photos do a much better job of selling buyers on the home. Why? Because they’re bigger. Brighter. Of much higher resolution. And: Because they hold still<\/i>. Video has geek-appeal to geeks and age-of-wonders appeal to everyone, but if buyers want to get to know a house, they are going to study<\/i> it. Even if video overcame its crappy, fleeting quality, it would still be a poor medium for touring a home.<\/p>\n

However: I do<\/i> want that age-of-wonders appeal, and we always<\/i> want to do more than our competitors can on our listings. And: If I can soak up another twenty minutes of a potential buyer’s time, that’s twenty minutes that won’t be deployed looking at other houses. The point is, there are good competitive reasons for including a video tour with our listings, even if video competes poorly with digital photography.<\/p>\n

So what I wanted was a video format that made sense in the context of the listing — video doing a job photography cannot<\/i> do, rather than video doing photography’s job badly<\/i>.<\/p>\n

<\/p>\n

Here’s what I came up with: An interview with the seller<\/a>. This film was made this week — and, yes, I know: I suck as a videographer. The particular home is an extensive restoration, so taking the seller through the house room by room to talk about what was refurbished, what was remodeled, what was created from scratch — this is a way of turning video into a true added-value asset in the listing package.<\/p>\n

The next time this seller refurbs a house, we’ll shoot video all along, memorializing the major changes. It might be slick to mount a web-cam from the ceiling to snap a picture every five minutes while work is going on: Time-lapse remodeling.<\/p>\n

This works much better for me, in any case. We’re not depending on the video for high-resolution images — there’s luck! — but we are able to take on the story behind the listing in a way that is both compelling and uniquely suited Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I am not hugely in love with the idea of video for listings. My problem is simple enough to state: I think photos do a much better job of selling buyers on the home. Why? Because they’re bigger. Brighter. Of much higher resolution. And: Because they hold still. Video has geek-appeal to geeks and age-of-wonders […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,6,9,5,19],"tags":[],"class_list":{"0":"post-1385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-interview","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1411,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1411\/video-has-a-place-in-home-sales-but-use-it-wisely\/","url_meta":{"origin":1385,"position":0},"title":"Video has a place in home sales, but use it wisely","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Video has a place in home sales, but use it wisely This is purported to be the year of the listing video, but I am not hugely in love with the idea of video tours. I think digital photos do a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":746,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/746\/zillow-redux-a-post-diluvian-retrospective\/","url_meta":{"origin":1385,"position":1},"title":"Zillow redux: A post-diluvian retrospective . . .","author":"Greg Swann","date":"December 7, 2006","format":false,"excerpt":"Drew Meyers is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I'm not missing something, so it would be a great favor if you would point out my lapses. Zillow understands PR.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6516\/please-no-more-listings-i-cant-afford-them\/","url_meta":{"origin":1385,"position":2},"title":"Please No More Listings! I Can’t Afford Them!","author":"Chuck Marunde","date":"January 12, 2009","format":false,"excerpt":"What should agents be doing right now: chasing buyers or sellers?","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":1385,"position":3},"title":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":55,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/55\/one-year-of-experience-eleven-times\/","url_meta":{"origin":1385,"position":4},"title":"One year of experience eleven times…?","author":"Odysseus","date":"February 25, 2006","format":false,"excerpt":"Our most favorite real estate oracle, Catherine Reagor of the Arizona Republic weighs in with some observations that may actually be as undefended as they are unthought out. In fairness to Ms. Reagor, I'll quote her text as I explore it:Bad news for the many homeowners trying to sell: It's\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9250,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9250\/with-mls-listings-available-everywhere-on-the-internet-why-do-you-need-a-buyers-agent\/","url_meta":{"origin":1385,"position":5},"title":"With MLS listings available everywhere on the internet, why do you need a buyer’s agent?","author":"Greg Swann","date":"July 18, 2009","format":false,"excerpt":"This from my Arizona Republic real estate column (permanent link): Here's an intriguing question: Given that it's so easy to search for homes on the internet, why do you need a buyer's agent? Face it, if you use the MLS search tool on my web site, you're seeing exactly the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}