{"id":1397,"date":"2007-05-08T17:06:42","date_gmt":"2007-05-09T00:06:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1397"},"modified":"2007-05-13T11:36:57","modified_gmt":"2007-05-13T18:36:57","slug":"a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","title":{"rendered":"A world fit to be conquered: Five steps to total real estate listing dominance"},"content":{"rendered":"

Here’s the thing: We want to be excellent real estate listing agents. But there’s more to it than that. We want to be so<\/i> good at listing real estate that no one<\/i> can compete with us. The idea of selling “by-owner” pales in the light of what we do, but we want to be so effective, and so thorough, that not even our fellow Realtors will be able to compete against us. We want to charge top dollar — take that, Freakonomics! — and we want for other Realtors to get only the work we turn down.<\/p>\n

That’s not very nice, is it? We’re not actually mean about anything, but to be the best necessarily implies that everyone else will be less than the best. Plus which, it kindasorta matters to our clients that we get the job done — and we don’t get paid until then, either.<\/p>\n

Before I get to my list of five techniques, there are a couple of lists of three to consider. First, a successful listing praxis consists of three parts: Hiring the seller, marketing the home and servicing the transaction. I’ll be addressing marketing tactics below, but note that I said that we<\/i> hire the sellers. Too many agents think the seller is hiring them, and it leads them into one obsequious error after another. We work with people who know that we know more about selling houses than they do. We interview them very carefully, and we turn down the ones who can’t or won’t do what we need them to do. We can only sell the houses that will<\/i> sell — and whose owners are willing<\/i> to sell — so we avoid the others.<\/p>\n

Second, contracting a real estate listing actually entails three sales. We work very hard to sell the house with our marketing, but, before we can do that, we have to sell the sellers on working our way. And, as an ancillary consequence of working our way, we are going to sell a certain portion of the neighbors on working our way in the future. We don’t<\/i> use our listings to market ourselves Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s the thing: We want to be excellent real estate listing agents. But there’s more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling “by-owner” pales in the light of what we do, but we want to be so […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,6,9,5,19],"tags":[],"class_list":{"0":"post-1397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-enduring-interest","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1894,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1894\/why-do-traditional-realtors-despise-discounters-like-redfincom\/","url_meta":{"origin":1397,"position":0},"title":"Why do traditional Realtors despise discounters like Redfin.com?","author":"Greg Swann","date":"September 5, 2007","format":false,"excerpt":"This is me, guest-posting at Blown Mortgage while Morgan Brown is on vacation:So why is a limited-service listing unlikely to succeed? If you\u2019re in a high-demand market like Seattle, it just might. But in most of America, right now, a home must be marketed perfectly from the first day or\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2518,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2518\/net-borne-buyers-create-new-burdens-for-listing-agents\/","url_meta":{"origin":1397,"position":1},"title":"Net-borne buyers create new burdens for listing agents","author":"Greg Swann","date":"January 19, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Net-borne buyers create new burdens for listing agents \"Eighty percent of buyers start their home search on the internet.\" You don't have to dig too deeply in the real estate world to unearth that statistic. There are\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1880,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1880\/the-very-best-alternative-to-the-national-association-of-realtors\/","url_meta":{"origin":1397,"position":2},"title":"The “Very Best” Alternative to the National Association of Realtors","author":"Cooksquared","date":"September 2, 2007","format":false,"excerpt":"There has been a lot of talk about how to fix the National Association of Realtors or even how to supplant the organization completely.\u00a0 As an outsider looking in, I have one simply question:\u00a0 Why are realtors paying good money to an organization that they hate?\u00a0 As an investor I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2968,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2968\/its-1000am-do-you-know-where-your-realtor-is\/","url_meta":{"origin":1397,"position":3},"title":"It’s 10:00AM; Do You Know Where Your Realtor Is?","author":"Barry Cunningham","date":"April 14, 2008","format":false,"excerpt":"Do you know that the Realtor who you have your house listed with is actually still earning their living as a Realtor? That was the concern recently voiced and posed to us by a concerned agent in Poinciana, Florida. \"In Central Florida, for example, over 50% of real estate agents\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Real Estate News } Real Estate Radio USA","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/missing.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2022,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2022\/will-zillowcom-capture-every-mls-listing-in-houston-the-fourth-largest-metropolitan-market-in-the-united-states\/","url_meta":{"origin":1397,"position":4},"title":"Will Zillow.com capture every MLS listing in Houston, the fourth largest metropolitan market in the United States?","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"From Houston RealNews:The Houston Association of Realtors (HAR) may be a whisker away from providing listings data to real estate valuation site Zillow.com. HAR Chairman Rob Cook released a statement today: \"Zillow receives four million visitors per month so we would certainly like to have our listings on the site...\"\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2258\/real-estate-representation-has-never-been-about-information-brokerage\/","url_meta":{"origin":1397,"position":5},"title":"Real estate representation has never been about information brokerage","author":"Greg Swann","date":"November 24, 2007","format":false,"excerpt":"I'm behind on these, but this is a good time to catch up. This is my column from the Arizona Republic from last week. \u00a0Real estate representation has never been about information brokerage As I write this, the National Association of Realtors is holding its annual convention at the Venetian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1397\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}