{"id":14033,"date":"2011-01-29T16:06:32","date_gmt":"2011-01-29T23:06:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=14033"},"modified":"2011-01-29T16:06:32","modified_gmt":"2011-01-29T23:06:32","slug":"thoughts-worth-pondering","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14033\/thoughts-worth-pondering\/","title":{"rendered":"Thoughts Worth Pondering?"},"content":{"rendered":"

It’s pretty much become the mantra in real estate, that agents, most of ’em anyway, never stop searching for the Holy Grail — which is of course the MagicButton (MB). Just keep pressin’ it and business overwhelms them. They’re idiots of course. I can say that with a straight face cuz when it comes to MB hunts, I qualified for ExpertGuide<\/em> status decades ago. <\/p>\n

In point of fact, there are plenty of MBs around. They’re free or at least relatively cheap. Problem is, one of the key factors agents demand is that their effort is kept to a bare minimum. What I’m here to tell ya, as a charter member of MBA — MagicButtons Anonymous<\/em> — is that there are two hard and fast ‘laws’ involved in any MB in the real estate brokerage business.<\/p>\n

1. Seriously focused and slavishly consistent effort.<\/strong> <\/p>\n

Don’t wanna burst anyone’s bubble with that one, but even a sit-down El Toro lawnmower must be running, in forward gear, and at least steered by a human operator to cut more grass than is directly under it when turned on. <\/p>\n

2. If there are no results — defined as ever increasing bank deposits — then the only magic involved was the almost seamless transfer of money from the agent’s pockets to the marketer hawkin’ the MB.<\/strong><\/p>\n

What are some of the free MBS?<\/strong><\/p>\n

The one with the bestest clich\u00e9 value is the leveraging of your sphere of influence.<\/strong> Though I’ve not liked the whole ‘sphere of influence’ approach much, it’s mainly due to how brokers use it to make a few bucks off their hopeless rookies before givin’ them the boot. In reality, most agents simply don’t have a sphere containing viable buyers\/sellers. Still, if worked well and consistently it should, and probably will produce some<\/em> results. Since you already know these people, the fear of rejection shouldn’t be a factor — or so the thinking goes. <\/p>\n

Another one is farming.<\/strong> I’ve literally seen an idiot 23 year old succeed at this one. He had two cheap suits and a coupla sports coats, while driving a truly crappy lookin’ ’59 Ford Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s pretty much become the mantra in real estate, that agents, most of ’em anyway, never stop searching for the Holy Grail — which is of course the MagicButton (MB). Just keep pressin’ it and business overwhelms them. They’re idiots of course. I can say that with a straight face cuz when it comes to […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212],"tags":[],"class_list":{"0":"post-14033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2020\/firefox-for-phones-bringing-real-browser-power-to-your-smartphone\/","url_meta":{"origin":14033,"position":0},"title":"Firefox for phones: Bringing real browser power to your smartphone","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"TechCrunch:Get ready to throw out that WAP browser on your mobile phone (if you haven\u2019t already). 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As you will see, he is a former\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"ZipRealtylogo","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/02\/ZipRealtylogo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17336,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17336\/the-ibuyers-are-super-good-at-mulcting-buyers-agents-with-science-thats-why-they-cant-price\/","url_meta":{"origin":14033,"position":2},"title":"The #iBuyers are super good at mulcting buyer\u2019s agents with science. That\u2019s why they\u00a0can\u2019t\u00a0price.","author":"Greg Swann","date":"October 20, 2020","format":false,"excerpt":"Mike DelPrete is worth reading, so long as you understand that, like The Inglorious Knob, he is one with The Borg. Just lately I mentioned that the iBuyers in Phoenix are nicking buyer's agents for commission \u2013 which is just the kind of dick move you expect from financially-inept sociopaths.\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/aidan-bartos-v9rZ3Yz6fSg-unsplash-1-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3191\/true-confessions-of-a-real-estate-broker\/","url_meta":{"origin":14033,"position":3},"title":"True Confessions of A Real Estate Broker","author":"Cheryl Johnson","date":"May 30, 2008","format":false,"excerpt":"The times are indeed changing.\u00a0 I am not a real estate salesperson.\u00a0 I am\u00a0the broker\/co-owner of a small real estate office.\u00a0\u00a0\u00a0 Please put the hammer away, Greg.\u00a0 My partner Bob, and I, opened it up\u00a0precisely in order to\u00a0own our own\u00a0systems,\u00a0 and develop our own approach to business.\u00a0 Initially, it was\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2179\/a-consumers-guide-to-the-divorced-real-estate-commission-why-buyers-and-sellers-each-paying-for-their-own-representation-is-the-most-significant-reform-that-can-be-made-today-in-residential-real-estat\/","url_meta":{"origin":14033,"position":4},"title":"A consumer’s guide to the divorced real estate commission: Why buyers and sellers each paying for their own representation is the most significant reform that can be made today in residential real estate","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"Part I: How we got into this mess in the first place Can we be straight with each other? I'm not a soft and subtle kind of guy, and my working assumption is that you are sick to death of being hustled -- handled -- lied to. We yammer all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3075\/thinking-myself-out-of-business-a-lone-real-estate-agent-faces-the-future\/","url_meta":{"origin":14033,"position":5},"title":"Thinking myself out of business: a lone real estate agent faces the future","author":"Mike Farmer","date":"May 9, 2008","format":false,"excerpt":"\u00a0Agents get leads from different marketing strategies, both offline and online, but where will most of the leads come from in\u00a0five years? Looking ahead I'd have to say leads will come mainly from one source -- Google. Unless something changes, Google has the lion's share of searchers. As more and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=14033"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14033\/revisions"}],"predecessor-version":[{"id":14037,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14033\/revisions\/14037"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=14033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=14033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=14033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}