{"id":14033,"date":"2011-01-29T16:06:32","date_gmt":"2011-01-29T23:06:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=14033"},"modified":"2011-01-29T16:06:32","modified_gmt":"2011-01-29T23:06:32","slug":"thoughts-worth-pondering","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14033\/thoughts-worth-pondering\/","title":{"rendered":"Thoughts Worth Pondering?"},"content":{"rendered":"

It’s pretty much become the mantra in real estate, that agents, most of ’em anyway, never stop searching for the Holy Grail — which is of course the MagicButton (MB). Just keep pressin’ it and business overwhelms them. They’re idiots of course. I can say that with a straight face cuz when it comes to MB hunts, I qualified for ExpertGuide<\/em> status decades ago. <\/p>\n

In point of fact, there are plenty of MBs around. They’re free or at least relatively cheap. Problem is, one of the key factors agents demand is that their effort is kept to a bare minimum. What I’m here to tell ya, as a charter member of MBA — MagicButtons Anonymous<\/em> — is that there are two hard and fast ‘laws’ involved in any MB in the real estate brokerage business.<\/p>\n

1. Seriously focused and slavishly consistent effort.<\/strong> <\/p>\n

Don’t wanna burst anyone’s bubble with that one, but even a sit-down El Toro lawnmower must be running, in forward gear, and at least steered by a human operator to cut more grass than is directly under it when turned on. <\/p>\n

2. If there are no results — defined as ever increasing bank deposits — then the only magic involved was the almost seamless transfer of money from the agent’s pockets to the marketer hawkin’ the MB.<\/strong><\/p>\n

What are some of the free MBS?<\/strong><\/p>\n

The one with the bestest clich\u00e9 value is the leveraging of your sphere of influence.<\/strong> Though I’ve not liked the whole ‘sphere of influence’ approach much, it’s mainly due to how brokers use it to make a few bucks off their hopeless rookies before givin’ them the boot. In reality, most agents simply don’t have a sphere containing viable buyers\/sellers. Still, if worked well and consistently it should, and probably will produce some<\/em> results. Since you already know these people, the fear of rejection shouldn’t be a factor — or so the thinking goes. <\/p>\n

Another one is farming.<\/strong> I’ve literally seen an idiot 23 year old succeed at this one. He had two cheap suits and a coupla sports coats, while driving a truly crappy lookin’ ’59 Ford Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s pretty much become the mantra in real estate, that agents, most of ’em anyway, never stop searching for the Holy Grail — which is of course the MagicButton (MB). Just keep pressin’ it and business overwhelms them. They’re idiots of course. I can say that with a straight face cuz when it comes to […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212],"tags":[],"class_list":{"0":"post-14033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17336,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17336\/the-ibuyers-are-super-good-at-mulcting-buyers-agents-with-science-thats-why-they-cant-price\/","url_meta":{"origin":14033,"position":0},"title":"The #iBuyers are super good at mulcting buyer\u2019s agents with science. That\u2019s why they\u00a0can\u2019t\u00a0price.","author":"Greg Swann","date":"October 20, 2020","format":false,"excerpt":"Mike DelPrete is worth reading, so long as you understand that, like The Inglorious Knob, he is one with The Borg. Just lately I mentioned that the iBuyers in Phoenix are nicking buyer's agents for commission \u2013 which is just the kind of dick move you expect from financially-inept sociopaths.\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/aidan-bartos-v9rZ3Yz6fSg-unsplash-1-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2020\/firefox-for-phones-bringing-real-browser-power-to-your-smartphone\/","url_meta":{"origin":14033,"position":1},"title":"Firefox for phones: Bringing real browser power to your smartphone","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"TechCrunch:Get ready to throw out that WAP browser on your mobile phone (if you haven\u2019t already). The iPhone, with its fully-functioning Safari browser, showed us that mobile browsing need not be a compromise. Now, the folks at Mozilla are working on a mobile version of Firefox. A Firefox Web browser\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1086,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1086\/what%e2%80%99s-wrong-with-ziprealty\/","url_meta":{"origin":14033,"position":2},"title":"What’s Wrong with zipRealty?","author":"Russell Shaw","date":"February 27, 2007","format":false,"excerpt":"Some readers here may be a bit concerned that some of the writers here on BloodhoundBlog don't find and report enough negative comments about various discount real estate companies. Relax. There is more. I received the following email today from Dave Marron. As you will see, he is a former\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"ZipRealtylogo","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/02\/ZipRealtylogo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3093,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3093\/1-myth-in-real-estate-agents-dont-know-why-theyre-failing\/","url_meta":{"origin":14033,"position":3},"title":"#1 Myth In Real Estate: Agents Don’t Know Why They’re Failing","author":"Jeff Brown","date":"May 12, 2008","format":false,"excerpt":"BHB is about excellence. Excellence in service, products we need and\/or use, various marketing methods, and how we conduct ourselves during what I'll laughingly refer to as 'business hours'. I've suspected Greg's goal of reaching the million agents is gonna be a tall order, 'cuz 80% of the agents out\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":279,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/279\/work-the-numbers-redfincom-is-not-much-of-a-business\/","url_meta":{"origin":14033,"position":4},"title":"Work the numbers: Redfin.com is not much of a business . . .","author":"Greg Swann","date":"September 3, 2006","format":false,"excerpt":"If the New York Times devotes 2700 words to a puff piece on Redfin.com, how many of those words would you expect represent the contrary point of view? If you said 1,350, to reflect the chimerical idea of balance, you haven't spent much time reading the New York Times. 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Somebody's Got to Stop the Stupid Okay, a bit\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=14033"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14033\/revisions"}],"predecessor-version":[{"id":14037,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14033\/revisions\/14037"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=14033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=14033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=14033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}