{"id":14033,"date":"2011-01-29T16:06:32","date_gmt":"2011-01-29T23:06:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=14033"},"modified":"2011-01-29T16:06:32","modified_gmt":"2011-01-29T23:06:32","slug":"thoughts-worth-pondering","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14033\/thoughts-worth-pondering\/","title":{"rendered":"Thoughts Worth Pondering?"},"content":{"rendered":"

It’s pretty much become the mantra in real estate, that agents, most of ’em anyway, never stop searching for the Holy Grail — which is of course the MagicButton (MB). Just keep pressin’ it and business overwhelms them. They’re idiots of course. I can say that with a straight face cuz when it comes to MB hunts, I qualified for ExpertGuide<\/em> status decades ago. <\/p>\n

In point of fact, there are plenty of MBs around. They’re free or at least relatively cheap. Problem is, one of the key factors agents demand is that their effort is kept to a bare minimum. What I’m here to tell ya, as a charter member of MBA — MagicButtons Anonymous<\/em> — is that there are two hard and fast ‘laws’ involved in any MB in the real estate brokerage business.<\/p>\n

1. Seriously focused and slavishly consistent effort.<\/strong> <\/p>\n

Don’t wanna burst anyone’s bubble with that one, but even a sit-down El Toro lawnmower must be running, in forward gear, and at least steered by a human operator to cut more grass than is directly under it when turned on. <\/p>\n

2. If there are no results — defined as ever increasing bank deposits — then the only magic involved was the almost seamless transfer of money from the agent’s pockets to the marketer hawkin’ the MB.<\/strong><\/p>\n

What are some of the free MBS?<\/strong><\/p>\n

The one with the bestest clich\u00e9 value is the leveraging of your sphere of influence.<\/strong> Though I’ve not liked the whole ‘sphere of influence’ approach much, it’s mainly due to how brokers use it to make a few bucks off their hopeless rookies before givin’ them the boot. In reality, most agents simply don’t have a sphere containing viable buyers\/sellers. Still, if worked well and consistently it should, and probably will produce some<\/em> results. Since you already know these people, the fear of rejection shouldn’t be a factor — or so the thinking goes. <\/p>\n

Another one is farming.<\/strong> I’ve literally seen an idiot 23 year old succeed at this one. He had two cheap suits and a coupla sports coats, while driving a truly crappy lookin’ ’59 Ford Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s pretty much become the mantra in real estate, that agents, most of ’em anyway, never stop searching for the Holy Grail — which is of course the MagicButton (MB). Just keep pressin’ it and business overwhelms them. They’re idiots of course. I can say that with a straight face cuz when it comes to […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212],"tags":[],"class_list":["post-14033","post","type-post","status-publish","format-standard","hentry","category-flourishing","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2020,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2020\/firefox-for-phones-bringing-real-browser-power-to-your-smartphone\/","url_meta":{"origin":14033,"position":0},"title":"Firefox for phones: Bringing real browser power to your smartphone","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"TechCrunch:Get ready to throw out that WAP browser on your mobile phone (if you haven\u2019t already). The iPhone, with its fully-functioning Safari browser, showed us that mobile browsing need not be a compromise. Now, the folks at Mozilla are working on a mobile version of Firefox. A Firefox Web browser\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13731,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13731\/violent-change-in-store-for-real-estate-agents\/","url_meta":{"origin":14033,"position":1},"title":"Violent Change in Store for Real Estate Agents","author":"Chuck Marunde","date":"December 1, 2010","format":false,"excerpt":"The real estate business is obviously in the midst of dramatic changes, and that is certainly an understatement.\u00a0 I just published a new book entitled The New World of Marketing for Real Estate Agents (Early Adopters:\u00a0 The New Millionaires).\u00a0 The book will be available on Amazon for $14.95, but what\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":153,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/153\/technology-wont-replace-agents-agents-with-technology-will-replace-agents\/","url_meta":{"origin":14033,"position":2},"title":"“Technology won’t replace agents. Agents with technology will replace agents.”","author":"Greg Swann","date":"July 29, 2006","format":false,"excerpt":"RealtyThoughts, citing Altos Research. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":651,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/651\/the-headline-buried-in-the-news-real-estate-agents-are-as-safe-as-houses\/","url_meta":{"origin":14033,"position":3},"title":"The headline buried in the “news”: Real estate agents are as safe as houses!","author":"Greg Swann","date":"November 18, 2006","format":false,"excerpt":"It's Saturday, and you know what that means. If the Arizona Republic doesn't piss all over the real estate business, someone might accidentally go out and buy a house. Here's the scoop:Complaints against real estate agents are on the rise, with consumers accusing them of everything from selling property without\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3075\/thinking-myself-out-of-business-a-lone-real-estate-agent-faces-the-future\/","url_meta":{"origin":14033,"position":4},"title":"Thinking myself out of business: a lone real estate agent faces the future","author":"Mike Farmer","date":"May 9, 2008","format":false,"excerpt":"\u00a0Agents get leads from different marketing strategies, both offline and online, but where will most of the leads come from in\u00a0five years? Looking ahead I'd have to say leads will come mainly from one source -- Google. Unless something changes, Google has the lion's share of searchers. As more and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1871,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1871\/why-supplanting-the-national-association-of-realtors-can-work-where-other-reform-initiatives-have-failed\/","url_meta":{"origin":14033,"position":5},"title":"Why supplanting the National Association of Realtors can work where other reform initiatives have failed","author":"Greg Swann","date":"August 31, 2007","format":false,"excerpt":"I call it the Law of Somebody's Dinner. Free market solutions to problems tend to work because entrepreneurs or investors won't get to eat if they don't. 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