{"id":1410,"date":"2007-05-11T11:41:02","date_gmt":"2007-05-11T18:41:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1410"},"modified":"2007-05-11T11:41:51","modified_gmt":"2007-05-11T18:41:51","slug":"truliacom-versus-zillowcom-revisited-are-your-end-users-temporary-or-permanent","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1410\/truliacom-versus-zillowcom-revisited-are-your-end-users-temporary-or-permanent\/","title":{"rendered":"Trulia.com versus Zillow.com revisited: Are your end-users temporary or permanent?"},"content":{"rendered":"

This is me last month, at the time of the Zillow.com’s most-recent software release<\/a>:<\/p>\n

In the world of Trulia.com — and other listings.bots focused on evanescent listings — users come and go. On the idealized Planet Zillow, users come and stay<\/i>.<\/p>\n

Home buying<\/i> is at most an 18-month effort undertaken every seven to ten years, on average. Home ownership<\/i> is continuous. Zillow attracts a lot of sellers, and it seems certain that it hopes to attract a countervailing cadre of buyers. But what Zillow is really<\/i> doing, I think, is aiming at the 100 million-plus Americans who own their own homes. Some may come every day — to see new listings, to see new home photos, to ask or answer questions. Some may come only once in a while, when they have a particular need.<\/p>\n

But its databases are permanent and accretive, constantly improving. I think Zillow’s goal is not to compete with Trulia or Google Base for home shoppers in the short run. I think its goal is to suck every bit of oxygen out of the residential real estate space as a vertical market<\/i>. I’m not implying malice. But where others see this opportunity or that opportunity, I think Zillow.com sees the information marketplace for homeowners as a single unified whole, and I think the company’s goal is to dominate the whole thing in its entirety.<\/p><\/blockquote>\n

Today’s changes have the potential to make Trulia.com a stickier experience. But will it retain end-users after<\/i> their homes have closed?
\n<\/p>\n

Technorati Tags: blogging<\/a>, disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

This is me last month, at the time of the Zillow.com’s most-recent software release: In the world of Trulia.com — and other listings.bots focused on evanescent listings — users come and go. On the idealized Planet Zillow, users come and stay. Home buying is at most an 18-month effort undertaken every seven to ten years, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-1410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":1410,"position":0},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3226\/how-are-you-gonna-keep-em-up-in-your-vertical-real-estate-search-portal-when-the-future-of-home-search-is-horizontal-and-belongs-to-google\/","url_meta":{"origin":1410,"position":1},"title":"How are you gonna keep ’em up in your vertical real estate search portal when the future of home search is horizontal — and Google’s?","author":"Greg Swann","date":"June 10, 2008","format":false,"excerpt":"Do this: Go to Google and search for Phoenix, AZ real estate. We don't compete for that term -- we're coming in like 34th place -- but a lot of people do -- like 3.5 million hits for the keyword without quotes. Here's what's interesting: Out of those 3.5 million\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3202\/what-does-zillowcom-understand-that-truliacom-is-missing-thou-shalt-not-muzzle-the-ox-that-treadeth-out-the-corn\/","url_meta":{"origin":1410,"position":2},"title":"What does Zillow.com understand that Trulia.com is missing? “Thou shalt not muzzle the ox that treadeth out the corn.”","author":"Greg Swann","date":"June 3, 2008","format":false,"excerpt":"I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors -- much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":1410,"position":3},"title":"The Realty.bot shuffle: Trulia.com’s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16285\/my-client-went-shopping-for-houses-on-trulia-com-and-only-75-of-those-she-found-were-bogus-listings\/","url_meta":{"origin":1410,"position":4},"title":"My client went shopping for houses on Trulia.com, and only 75% of those she found were bogus listings…","author":"Greg Swann","date":"March 15, 2013","format":false,"excerpt":"My note to her: \"Trulia and Zillow both present inactive listings as though they were active to fool the public into thinking that they have more inventory than the agents they exploit for advertising money, even though their listings come straight from the MLS systems. Mere real estate brokers would\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1269,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1269\/why-doesnt-zillowcom-act-like-truliacom-because-life-is-short-but-art-is-long\/","url_meta":{"origin":1410,"position":5},"title":"Why doesn’t Zillow.com act like Trulia.com? Because life is short but art is long . . .","author":"Greg Swann","date":"April 5, 2007","format":false,"excerpt":"Cathy had lunch today with a friend and ex-colleague. Cathy was talking about Zillow.com as a Web 2.0 phenomenon, and her friend was having trouble wrapping her mind around the idea of Web 2.0. I sent her mail when I heard about this, summarizing and quoting from the seminal Tim\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1410\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}