{"id":1411,"date":"2007-05-11T13:32:44","date_gmt":"2007-05-11T20:32:44","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1411"},"modified":"2007-05-11T13:32:47","modified_gmt":"2007-05-11T20:32:47","slug":"video-has-a-place-in-home-sales-but-use-it-wisely","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1411\/video-has-a-place-in-home-sales-but-use-it-wisely\/","title":{"rendered":"Video has a place in home sales, but use it wisely"},"content":{"rendered":"

This is me in today’s Arizona Republic<\/i><\/a> (permanent link<\/a>):<\/p>\n

 
Video has a place in home sales, but use it wisely<\/b><\/p>\n

This is purported to be the year of the listing video, but I am not hugely in love with the idea of video tours. I think digital photos do a much better job of selling buyers on the home. Why? Because they’re bigger. Brighter. Of much higher resolution. And because they hold still.<\/p>\n

Video has age-of-wonders appeal to everyone, but if buyers want to get to know a house, they are going to study it. Even if online video overcame its muddy, fleeting quality, it would still be a poor medium for touring a home.<\/p>\n

There’s more. Realtor-produced videos often have an amateurish quality that is hard to endure: “This. Is. The. Formal. Dining. Room. The. Residents. Dine. In. This. Room.” Even if the performance is sprightlier, the presentation is often an elaboration of the obvious.<\/p>\n

But I do want to tap into that age-of-wonders appeal, and we always want to do more for our listings than our competitors can match. And if I can soak up a potential buyer’s time, that’s time that won’t be deployed looking at other houses. The point is, there are good competitive reasons for including a video tour with a real estate listing, even if video competes poorly with photography.<\/p>\n

What I’ve been looking for is a video format that makes sense in the context of the listing — video doing a job that photography cannot do, rather than video doing photography’s job badly.<\/p>\n

Here’s what I came up with: An interview with the seller. The particular home we tried this on is an extensive restoration. Taking the seller through the house room by room to talk about what was refurbished, what was remodeled, what was created from scratch was a way of turning video into a true asset in the listing package.<\/p>\n

This works much better for me, in any case. We’re not depending on the video for high-resolution images, and we are able to take on the story behind the listing in a way that is both compelling and uniquely suited Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in today’s Arizona Republic (permanent link):  Video has a place in home sales, but use it wisely This is purported to be the year of the listing video, but I am not hugely in love with the idea of video tours. I think digital photos do a much better job of selling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,19],"tags":[],"class_list":{"0":"post-1411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4234,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4234\/august-was-a-great-month-for-real-estate-sales-but-when-40-of-buyers-are-pushed-off-the-playing-field-home-prices-could-plummet\/","url_meta":{"origin":1411,"position":0},"title":"August was a great month for real estate sales, but when 40% of buyers are pushed off the playing field, home prices could plummet","author":"Greg Swann","date":"September 6, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0August was a great month for real estate sales, but when 40% of buyers are pushed off the playing field, home prices could plummet We won't have reliable numbers for a few days,* but preliminary results leave\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3002,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3002\/is-the-short-sale-dead\/","url_meta":{"origin":1411,"position":1},"title":"Is The Short Sale Dead?","author":"Barry Cunningham","date":"April 21, 2008","format":false,"excerpt":"The last time I checked, the short sale was on the gurney headed for the emergency room. I looked through the windows and saw the priest administering last rites so I am not sure if it's going to survive. I can tell you though, it doesn't look good. What happened?\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Is the short sale?","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/tombstone.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13078,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13078\/want-more-showings-and-quicker-offers-the-secret-source-of-buyers\/","url_meta":{"origin":1411,"position":2},"title":"Want More Showings and Quicker Offers? The “Secret” Source of Buyers.","author":"Sean Purcell","date":"August 25, 2010","format":false,"excerpt":"In a recent comment on his own post: Are you closing on the wrong objectives? The most insidious form of sales call reluctance is proudly racking up empty \u201caccomplishments.\u201d\u00a0 Greg Swann, the author, said this:\u00a0 \"we devote a lot of effort ... to closing on the buyer and on the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":627,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/627\/excessive-buyers-agents-commissions-at-new-builds-killer-deals-often-come-with-payoff\/","url_meta":{"origin":1411,"position":3},"title":"Excessive buyer’s agent’s commissions at new builds: “Killer deals often come with payoff . . . “","author":"Greg Swann","date":"November 10, 2006","format":false,"excerpt":"This is my column from today's Arizona Republic (permanent link). I don't write the headlines, and I don't think this one is terribly representative of the article, but it is what it is. I asked the paper to change the attribution to use BloodhoundBlog's web address rather than my phone\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3053,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3053\/do-you-want-to-make-sure-your-home-will-sell-little-things-matter\/","url_meta":{"origin":1411,"position":4},"title":"Do you want to make sure your home will sell? Little things matter","author":"Greg Swann","date":"May 4, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu. You can organize photos and details for a lot of houses into one web site, then you can easily\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3069,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3069\/what-would-it-look-like-if-home-buyers-actually-shopped-for-value-an-illustration-of-my-kind-of-internet-lead\/","url_meta":{"origin":1411,"position":5},"title":"What would it look like if home buyers actually shopped for value? An illustration of my kind of internet lead","author":"Greg Swann","date":"May 7, 2008","format":false,"excerpt":"This came in over the transom, and I think it is a thing of beauty. The ludicrous notion that buyers don't pay for real estate representation induces too many buyers to be lax in choosing their Realtor. 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