…I don’t get it.<\/p>\n
The Future of Real Estate Marketing<\/a> avers that Trulia.com’s release of its map interface<\/a> is a shudder-inducing disaster for other developers. This on the heels of yesterday’s reporting<\/a> on Zillow.com’s release of its API to individual brokerages<\/a>. There’s more news on both announcements at RealtyThoughts<\/a>.<\/p>\n Is this exciting news for Realtors? Possibly. Gee whiz technology is like CheezWhiz<\/a> — a little goes a long way. There may actually be a qualified, motivated real estate buyer who says, “If only I could see all the properties on an interactive map.” If so, that person is only surrounded by eleven other qualified, motivated buyers saying, “If only there were more photos…”<\/p>\n That’s as may be, and this stuff will surely be deployed. If I were Trulia.com, I would hook into that Zillow.com back-end and disintermediate the behotches: All the usual Truila details-in-a-box plus<\/i> the completely unreliable Zestimate. If Zillow won’t roll over, someone else will.<\/p>\n But this is my question: How the hell are either of these two quivering little firms going to make money on this? “Advertising!” they shout in unison, but the advertising is on their home pages, where these APIs aren’t. Each one has a little click-back button to take self-selected volunteers back to the home planet. But if I’m getting the milk for free at LargelyUnobjectionableAtlantaHomes.com, why the heck would I go to the dairy?<\/p>\n If anybody’s shuddering it could be because they’re getting the not-too-subtle idea that what the “2.0” in Web 2.0 means is that investors will be shooting themselves in both<\/i> feet this time… Technorati Tags: arizona<\/a>, arizona real estate<\/a>, blogging<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" …I don’t get it. The Future of Real Estate Marketing avers that Trulia.com’s release of its map interface is a shudder-inducing disaster for other developers. This on the heels of yesterday’s reporting on Zillow.com’s release of its API to individual brokerages. There’s more news on both announcements at RealtyThoughts. Is this exciting news for Realtors? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5],"tags":[],"class_list":{"0":"post-142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1282,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1282\/the-carnival-or-real-estate\/","url_meta":{"origin":142,"position":0},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"April 9, 2007","format":false,"excerpt":"...is up at The Phoenix Real Estate Guy. The scheduled weblog had gone missing, so Jay Thompson jumped in to fill the void. Brian Brady and I took top honors for our Zillow coverage. Brian wrote seven more entries on Active Rain and on his home weblog. Why so much\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1718,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1718\/zillowcom-takes-on-bloodhoundblog-attempting-to-crush-the-future-of-real-estate-marketing-in-the-process\/","url_meta":{"origin":142,"position":1},"title":"Zillow.com takes on BloodhoundBlog, attempting to crush The Future Of Real Estate Marketing in the process","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"In a move that is either inspired or incredibly stoopid, Zillow.com will this afternoon launch a brand new group weblog devoted to real estate technology issues. This of course is a large part of the content of BloodhoundBlog and it is the entire focus of The Future Of Real Estate\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1255,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1255\/greg-peeing-on-the-tree-3\/","url_meta":{"origin":142,"position":2},"title":"Podcast with David Gibbons, Zillow.com’s Director of Community Relations: “We are throwing the gates wide open to the entire community”","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Appended below is an audio podcast with David Gibbons, Director of Community Relations for Zillow.com. In this recording, David talks with me, reflecting upon the details and implications of tonight's new software release. RE.net readers know David as the voice of Zillow on real estate weblogs, effecting the small miracle\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1406,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1406\/the-nars-operation-tip-off-how-to-make-yourself-look-guilty-by-protesting-your-innocence\/","url_meta":{"origin":142,"position":3},"title":"The NAR’s Operation Tip-Off: How to make yourself look guilty by protesting your innocence","author":"Greg Swann","date":"May 10, 2007","format":false,"excerpt":"Matthew Hardy of Real Estate Success Tools sends along a copy of the NAR's press release on this Sunday's 60 Minutes Redfin PR puff piece. We are led by buffoons, avidly drawing attention to the stuff they want everyone to ignore. Two words is too many in reply to this\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1271,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1271\/web-site-builds-community-of-real-estate-consumers-vendors\/","url_meta":{"origin":142,"position":4},"title":"Web site builds community of real estate consumers, vendors","author":"Greg Swann","date":"April 6, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This is adapted from my main post Tuesday night, of course. I get 350 words in the paper. They cut me today to 330, so I used my own version of the text for the permanent link. But here's the sad\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2180,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2180\/new-self-promo-play-at-truliacom-like-realtorcom-but-cheaper\/","url_meta":{"origin":142,"position":5},"title":"New self-promo play at Trulia.com: Like Realtor.com, but cheaper","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"The details are here. This was to have been news tomorrow, but Trulia broke its own embargo. Unlike the last round of upgrades, this release is all about milking cash from Realtors in the best Realtor.com tradition. Perfectly understandable as a means of making money, but hardly earth-shaking. I would\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n