{"id":1426,"date":"2007-05-14T09:00:00","date_gmt":"2007-05-14T16:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1426"},"modified":"2007-05-14T09:00:00","modified_gmt":"2007-05-14T16:00:00","slug":"talk-to-the-clown-would-you-like-fries-with-that","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1426\/talk-to-the-clown-would-you-like-fries-with-that\/","title":{"rendered":"Talk to the Clown – Would You Like Fries With That?"},"content":{"rendered":"

I am here today to present to you my proposal for a new business venture. The Internet is a veritable candy store of wealth-creating opportunity, and it is our turn to capitalize. On-line shopping is BIG, I tell you, and it is time we got our piece of the pie.<\/p>\n

But, we don’t have a product to sell.<\/em><\/p>\n

So what? Neither does Amazon. That’s why I have identified the perfect target – the real estate industry. We will become agents and dehumanize the home buying process.<\/p>\n

But, how will we attract customers?<\/em><\/p>\n

The way I see it, there are two ways to establish ourselves in an established industry. Either we give them better service or we give them money. We aren’t in a position to do the former, that would just be hard<\/em>, so we will do the latter. In order to give away money, we will have to redefine the service and deal in volume. Jack In the Box does not make money on their burgers. People come to them for the burgers, of course, but their profit margin is in the fries. And anyone can get a better burger at the steak house, they can get real service at the steak house, and they will leave having had a better dining experience with an A rated establishment, but people are inherently greedy. Houses will be our burgers, but volume will be our fries. Focus on the fries and forget the burgers.<\/p>\n

But, (whispers), representing home buyers and sellers is hard work! <\/em><\/p>\n

QUIET! Do not EVER suggest that real estate is hard work again. This kind of crazy talk will undermine all of our efforts.<\/p>\n

But, just take the traditional pre-sale activities. The best, most effective listing agents spend thousands of dollars on a given home marketing and exposing the property, not to mention the time involved constantly improving and expanding their systems. Sometimes this is done for naught; the seller decides not to sell, and the agent is out-of-pocket. How can we afford to give money away?<\/em><\/p>\n

We can’t, not by representing sellers. The costs of doing business are simply too great, and it is far Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I am here today to present to you my proposal for a new business venture. The Internet is a veritable candy store of wealth-creating opportunity, and it is our turn to capitalize. On-line shopping is BIG, I tell you, and it is time we got our piece of the pie. But, we don’t have a […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,27],"tags":[],"class_list":{"0":"post-1426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"category-redfincom","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":679,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/679\/content-piracy-on-the-renet\/","url_meta":{"origin":1426,"position":0},"title":"Content piracy on the RE.net . . .","author":"Greg Swann","date":"November 25, 2006","format":false,"excerpt":"An aggregator weblog called Real Estate Chatter is resyndicating the feeds of these 25 real estate weblogs:Altos Research Real Estate InsightsAppraisal ScoopCarnival of Real EstateMike's Corner Web 2.0 For Real Estate ProsNAR in the Newsrealestate.com.au News & ViewsOverseas Property Blog :: guide to international real estate investmentPressReal.comSeattle's Rain City Real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2830,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2830\/while-the-national-real-estate-market-is-soft-google-pay-per-click-real-estate-advertising-still-going-strong\/","url_meta":{"origin":1426,"position":1},"title":"While The National Real Estate Market Is Soft – Google Pay-Per-Click Real Estate Advertising Still Going Strong","author":"Doug Quance","date":"March 24, 2008","format":false,"excerpt":"Is Your Online Marketing Costing You Too Much? As one of those with an online presence, I am always interested in how others attract \"eyeballs\". Back in the early days of Google, I proudly staked my claim on some choice keywords in their pay-per-click program - which brought me a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1538\/an-renet-taxonomy-identifying-types-of-real-estate-weblogs\/","url_meta":{"origin":1426,"position":2},"title":"An RE.net taxonomy: Identifying types of real estate weblogs","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"This is a first strike at a taxonomy of real estate weblogs. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":346,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/346\/how-i-feed-my-hungry-mind-my-opml-file\/","url_meta":{"origin":1426,"position":3},"title":"How I feed my hungry mind: My OPML file . . .","author":"Greg Swann","date":"September 18, 2006","format":false,"excerpt":"The other day I highlighted some real estate weblogs that I read every day, and, while that article is true, it's not the whole truth. The Republic gives me all of 350 words in which to map whatever universe I see behind my eyes, so I end up focusing on\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1056,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1056\/real-estate-carnivals-nigel-swaby-wins-carnival-of-real-estate-investing-our-own-allen-butler-wins-carnival-of-real-estate\/","url_meta":{"origin":1426,"position":4},"title":"Real Estate Carnivals: Nigel Swaby wins Carnival of Real Estate Investing, our own Allen Butler wins Carnival of Real Estate . . .","author":"Greg Swann","date":"February 19, 2007","format":false,"excerpt":"BloodhoundBlog was this week's host of the Carnival of Real Estate Investing. Nigel Swaby from the Salt Lake Real Estate Blog was this week's winner, with Creative Financing - Conversion to Traditional Mortgages. We had a total of seven entries and four judges: Michael Cook, Cathleen Collins, Jeff Brown and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":337,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/337\/here-are-some-blogs-that-stay-on-top-of-real-estate\/","url_meta":{"origin":1426,"position":5},"title":"Here are some blogs that stay on top of real estate","author":"Greg Swann","date":"September 15, 2006","format":false,"excerpt":"This is me from today's Arizona Republic (permanent link). I wish I could deliver an SEO boost to the weblogs mentioned here, but I doubt that will happen. First, the paper didn't create links for the web-based version of this story. And second, the Republic hides everything behind a for-pay\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}