{"id":1437,"date":"2007-05-16T01:22:16","date_gmt":"2007-05-16T08:22:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1437"},"modified":"2007-05-16T01:25:34","modified_gmt":"2007-05-16T08:25:34","slug":"60-minutes-redux-what-it-means-to-be-nordstrom","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1437\/60-minutes-redux-what-it-means-to-be-nordstrom\/","title":{"rendered":"60 Minutes Redux – What it means to be Nordstrom"},"content":{"rendered":"

After the fur is done flying over the 60 Minutes piece<\/a> what are we left with? What has really changed? Has Redfin “revolutionized” real estate? Well if offering rebates on commission is considered revolutionary count me among the witnesses. With 6, soon to be 8 markets, I think there is some time before everyone that’s not Redfin is out on the sidewalk with their hat in their hand.<\/p>\n

But really, after the complaining of how UNFAIR it all was, it all is — what are YOU<\/strong> going to change? <\/p>\n

In all of the complaints and defense I heard a favorite refrain. It seems everyone likes to toss the Nordstrom\/Kmart analogy around whenever the full-service v. discounter argument arises. It’s like a broken record “Realtors offer Nordstrom-level service, Redfin is the Kmart of the real estate world” we all drone on. But do we really know what we’re saying; what we’re implying when we toss around our favorite analogy?<\/p>\n

Because, truth be told, there ain’t that many Nordstroms folks. There just ain’t. So what makes you as a Realtor THE NORDSTROM REALTOR? Let’s look at some of the elements that helped the Nordstrom brand become synonymous with excellence and see how we stack up.<\/p>\n

    \n
  1. Do we follow the motto: “Respond to Unreasonable Customer Requests”?<\/strong> How well do we respond to reasonable<\/em> customer requests? When is the last time we left a truly remarkable memory with a customer? Do we relish rising to the challenge of unreasonable requests like Nordstrom does? Do we look at them with dread and think “How am I going to deal with this one?” or do we think “Here’s the opportunity to add another story to the growing legend of my customer service”?<\/li>\n
  2. Do we “Use [our] good judgment in all situations”?<\/strong> <\/strong> Do we shirk responsibility when our gut tells us not too? Do we look at the phone at 4:59 on Friday ringing and not answer it? Do we start or end the day in a bad mood? Do we brush off someone because they don’t look like a potential customer? Do we skip the neighborhood mixer for the ballgame Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    After the fur is done flying over the 60 Minutes piece what are we left with? What has really changed? Has Redfin “revolutionized” real estate? Well if offering rebates on commission is considered revolutionary count me among the witnesses. With 6, soon to be 8 markets, I think there is some time before everyone that’s […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5,27],"tags":[],"class_list":{"0":"post-1437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-redfincom","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1456,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1456\/like-a-virgin\/","url_meta":{"origin":1437,"position":0},"title":"Like a Virgin","author":"Jeff Kempe","date":"May 21, 2007","format":false,"excerpt":"So I've spent the last hour trying to navigate Word Press -- I'm going to bet it's much easier than I'm making it -- have written a terribly serious post on the allegorical link between Nordstrom and real estate, and decided that's a really inelegant way to introduce myself. Yes,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1422\/60-minutes-delivers-400-hits-in-sixty-minutes\/","url_meta":{"origin":1437,"position":1},"title":"60 Minutes’ Redfin.com story delivers 400 hits in 60 minutes flat . . .","author":"Greg Swann","date":"May 13, 2007","format":false,"excerpt":"Who says the old media is dead? In the hour just ended, Redfin.com's Real Estate Consumer's Bill of Rights: A wolf in sheepskin clothing had over 400 hits from organic search. Just think what might happen if the NAR made reasoned arguments instead of trying to club reality into shape\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1779,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1779\/they-are-conniving-and-con-artists-redfin-launches-southern-california-sweet-digs\/","url_meta":{"origin":1437,"position":2},"title":"“They are conniving and con artists” – Redfin launches Southern California Sweet Digs","author":"Kris Berg","date":"August 9, 2007","format":false,"excerpt":"And for the record, Redfin, the title was a quote taken from one of your Southern California Forum posters, and it was directed at me, or rather my ilk. I started writing this with every intention of giving you the publicity you asked for, the \"don't promote yourself, let others\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1406,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1406\/the-nars-operation-tip-off-how-to-make-yourself-look-guilty-by-protesting-your-innocence\/","url_meta":{"origin":1437,"position":3},"title":"The NAR’s Operation Tip-Off: How to make yourself look guilty by protesting your innocence","author":"Greg Swann","date":"May 10, 2007","format":false,"excerpt":"Matthew Hardy of Real Estate Success Tools sends along a copy of the NAR's press release on this Sunday's 60 Minutes Redfin PR puff piece. We are led by buffoons, avidly drawing attention to the stuff they want everyone to ignore. Two words is too many in reply to this\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1438,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1438\/not-to-be-missed-marlow-the-hammer-harris-on-the-redfin-hustle\/","url_meta":{"origin":1437,"position":4},"title":"Not to be missed: Marlow (The Hammer) Harris on the Redfin hustle","author":"Greg Swann","date":"May 16, 2007","format":false,"excerpt":"Eminently worth waiting for:I\u2019d love to be a fly on the wall at those meetings with the investors and venture capitalists. Pie charts, graphs, facts, figures. Lots of talk about disintermediation and volume of scale and that sort of thing. When Redfin fails, they won\u2019t blame themselves, the business model,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12308\/should-redfin-be-renamed-right-fin\/","url_meta":{"origin":1437,"position":5},"title":"Should Redfin Be Renamed Right-Fin ?","author":"Brian Brady","date":"June 16, 2010","format":false,"excerpt":"A La Jolla real estate broker noticed an article on Gawker.com, about a listing Redfin published, offering a currently occupied home (that isn't for sale).\u00a0 From Coastal Real Estate Stars: A new listing appeared on Redfin this weekend\u2026.1600 Pennsylvania Avenue! Now, in fairness to the Redfin folks, garbage in= garbage\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1437"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1437\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}