{"id":1444,"date":"2007-05-18T02:18:02","date_gmt":"2007-05-18T09:18:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1444"},"modified":"2007-07-16T21:01:29","modified_gmt":"2007-07-17T04:01:29","slug":"by-withholding-the-secrets-of-the-mystical-mls-system-are-we-betraying-the-home-buyers-interests","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1444\/by-withholding-the-secrets-of-the-mystical-mls-system-are-we-betraying-the-home-buyers-interests\/","title":{"rendered":"By withholding the secrets of the mystical MLS system are we betraying the home-buyer’s interests?"},"content":{"rendered":"

In all my spare time, I’ve been working over the past few days on a real estate porn movie. The film features pictures from hundreds of homes, with loads of juicy details. We took the photos over the course of years, so it’s entirely possible that some of those homes are listed for sale right now. In making the movie available to the public, will we be “advertising” those listings without the listing broker’s permission? I don’t think we will be, but I also don’t give a damn. We have a right to our work product, and we have a right to do as we choose with our work product, and I will joyfully fight for my rights down to my last dime.<\/p>\n

Let’s be obvious, at least for a moment. An appraisal is something you contract to have done and pay a substantial fee to obtain. Any state attorney general, even Arizona State Attorney General Terry Goddard, should be able to comprehend such a simple fact. In the same way, advertising is something you pay for. Quibblers will insist that paying web site hosting fees is alike unto paying publication line rates or broadcast fees. To this “argument,” the only reasonable retort is a Bronx cheer. When a word means almost anything, it means almost nothing.<\/p>\n

The obvious fact is that MLS rules against advertising other broker’s listings without permission are devised to prevent Broker Paul from placing paid ads representing Broker Peter’s listings as his own<\/em>. In fact, the motivating premise behind the rule is that Broker Paul, even while giving a false impression about his prowess as a lister, would nevertheless be promoting the homes in a positive light.<\/p>\n

So why would Broker Peter object to free<\/em> advertising of his listings? In other words, why does this MLS rule exist in the first place?<\/p>\n

Too obvious, isn’t it? It’s because of the double dip. If Broker Paul advertises Broker Peter’s listings as his own, then Broker Peter might lose out on some opportunities to collect commissions from both sides of his transactions.<\/p>\n

Real estate brokers implemented Buyer Agency not because they wanted to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In all my spare time, I’ve been working over the past few days on a real estate porn movie. The film features pictures from hundreds of homes, with loads of juicy details. We took the photos over the course of years, so it’s entirely possible that some of those homes are listed for sale right […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,6,5,27,19],"tags":[],"class_list":{"0":"post-1444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-enduring-interest","7":"category-marketing","8":"category-real-estate","9":"category-redfincom","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1512,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1512\/third-thoughts-on-real-estate-video-production-marketing-mind-to-mind\/","url_meta":{"origin":1444,"position":0},"title":"Third thoughts on real estate video production: Marketing Mind-to-Mind","author":"Greg Swann","date":"June 6, 2007","format":false,"excerpt":"Another clip from the discussions Cathy and I had Sunday at open house. This film explores ideas for the focused marketing of specific types of real estate products -- for example, how we might take different approaches with historic versus ultra-modern versus mid-century homes. Amazingly enough, there is some actual\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2998,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2998\/nobody-wants-to-watch-snl-reruns-on-turner-movie-classics\/","url_meta":{"origin":1444,"position":1},"title":"Nobody wants to watch SNL reruns on Turner Movie Classics","author":"Dan Green","date":"April 21, 2008","format":false,"excerpt":"There's a reason why certain shows play on NBC versus CNBC versus Bravo.\u00a0 Different types of programming attracts different types of viewers. Over the past 12 months ago, Bloodhound Blog has defined its programming and it's now clear to me that the \"viewers\" are largely industry insiders that want to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"NBC, Bravo and CNBC are three networks for three different audiences","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/04\/nbc-logo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":563,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/563\/valley-home-values-the-sun-will-come-up-tomorrow\/","url_meta":{"origin":1444,"position":2},"title":"Valley home values: The sun will come up tomorrow . . .","author":"Greg Swann","date":"October 22, 2006","format":false,"excerpt":"Today marks the release of The Arizona Republic's semi-annual run-down of home prices. I've never liked this treatment because it is based on median prices -- which tells you nothing about particular homes -- and is sorted by zip code -- arbitrary and enormous spaces. Here's the Cliff's Notes. You\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1470,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1470\/making-movies-wrestling-with-science-commerce-and-art-to-sell-the-idea-of-a-unique-and-distinctive-phoenix\/","url_meta":{"origin":1444,"position":3},"title":"Making movies: Wrestling with science, commerce and art to sell the idea of a unique and distinctive Phoenix","author":"Greg Swann","date":"May 24, 2007","format":false,"excerpt":"I don't think I'm done with this yet, but it's coming along. I mentioned last week that I've been making a movie in all my spare time. I've got about two weeks in the project by now, most of that lost to rendering and FTP. I may start over again\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2978,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2978\/if-90-of-the-buyers-go-away-will-90-of-realtors-go-away-as-well\/","url_meta":{"origin":1444,"position":4},"title":"If 90% of the Buyers Go Away Will 90% Of Realtors Go Away As Well?","author":"Barry Cunningham","date":"April 16, 2008","format":false,"excerpt":"\u00a0 Nearly 90% of consumers recently polled say they are not interested in buying a home any time soon.\u00a0 A joint poll of the Associated Press and AOL indicated that the recovery of the housing sector will not be any time soon if the retail American consumer has anything to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Supply and Demand | AP Aol Poll says real estate is in trouble","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/kid.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":514,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/514\/overall-september-real-estate-market-results-for-mls-listed-homes-in-the-phoenix-area\/","url_meta":{"origin":1444,"position":5},"title":"Overall September real estate market results for MLS listed homes in the Phoenix area","author":"Greg Swann","date":"October 5, 2006","format":false,"excerpt":"In the Arizona Regional Multiple Listings Service at large, 5,607 homes sold in September against an inventory of 47,428, an implied absorption rate of 8.46 months. There are 5,932 properties listed as \"Sale Pending.\" The historical numbers make it plain that we did not experience the traditional selling season, but\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}