We’re going to take a brief break from the political apocalypse that surrounds us and deal with money.<\/p>\n
Your Money.<\/p>\n
I’m something of a master at listening on Twitter. \u00a0When someone says “After effect<\/a>s” \u00a0or “motion graphics” I’m there. \u00a0There are a dozen or so other ones that work much better, but you get the picture. \u00a0I’m unlikely to share them.<\/p>\n It’s what’s building Simplifilm.com<\/a> (our work is here<\/a>, I’ll share some good stuff sometime soon).<\/p>\n I have dozens running on my tweetdeck. \u00a0I pitch a few times a day. \u00a0It works.<\/p>\n Now, I learned something that Brian Brady better use.<\/p>\n The phrase “New Client,”<\/a> and “New Buyer,<\/a>” are tweeted a few hundred times a day.<\/p>\n Over hundred times – 1\/3 they are Realtors pandering for Approbation. \u00a0“Look at me, I have a client.” \u00a0Most of the time, it’s a buyer. \u00a0A buyer that needs a mother\u00a0frolicking\u00a0mortgage loan.<\/p>\n What if a great lender, googled, called, and then offered the Realtor approval? \u00a0What if that lender played dumb and pretended they didn’t see things on Twitter, but had a polished, refined pitch?<\/p>\n Fish in a barrel. \u00a0Takes seconds to skim, minutes to sort, and needy people are forever most easily persuaded.<\/p>\n Also: if you have clients- shut up about them. \u00a0Marketers brag about new, unsigned clients. \u00a0I appreciate them identifying who is in the market for me, saves me the research. \u00a0(Be silent, or be better than silence).<\/p>\n","protected":false},"excerpt":{"rendered":" We’re going to take a brief break from the political apocalypse that surrounds us and deal with money. Your Money. I’m something of a master at listening on Twitter. \u00a0When someone says “After effects” \u00a0or “motion graphics” I’m there. \u00a0There are a dozen or so other ones that work much better, but you get the […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[397],"tags":[],"class_list":{"0":"post-14512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-abusing-twitter","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2962,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2962\/fully-clothed-in-the-valley-of-transparency\/","url_meta":{"origin":14512,"position":0},"title":"Fully-Clothed In The Valley Of Transparency","author":"Brian Brady","date":"April 13, 2008","format":false,"excerpt":"Originator: I'm being paid $7, 000 from the lender because you chose a rate of 6% Client: Got it. Cool, thanks for saving me money Originator: If you chose a rate of 5.5%, YOU would have to pay me my $7,000 Happy Client: Understood. I'm down. Let's roll with the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2904,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2904\/zillow-mortgage-bourse-how-to-acquire-long-term-clients\/","url_meta":{"origin":14512,"position":1},"title":"Zillow Mortgage Bourse: How To Acquire Long-Term Clients","author":"Brian Brady","date":"April 5, 2008","format":false,"excerpt":"I might have been hasty in my original assessment of the Zillow Mortgage Bourse. I sometimes suffer from TB; true believer disease. I'm one of the few guys in the mortgage business that actually wants to see the cost of loan acquisition, for the consumer, dramatically reduced. I have never\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2691,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2691\/hate-twitter-become-a-media-mogul-with-it\/","url_meta":{"origin":14512,"position":2},"title":"Hate Twitter ? Become A Media Mogul With It","author":"Brian Brady","date":"March 3, 2008","format":false,"excerpt":"I'm talking to Teri Lussier about Twitter, a lot. I didn't get it until I decided to post relevant mortgage market information on the Twitter feed. Let's assume you HATE Twitter (or just don't get it). Let's assume that you don't have the time to Tweet. Q: How can your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14079,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14079\/joe-biden-was-in-philly-to-pitch-high-speed-rail\/","url_meta":{"origin":14512,"position":3},"title":"Joe Biden Was In Philly To Pitch High-Speed Rail","author":"Brian Brady","date":"February 15, 2011","format":false,"excerpt":"...and I swear, before he finished his speech, he channeled his inner Harold Hill, just to convince the rubes in the vernacular: Seventy-six small towns on the big rail line Over a hundred and ten miles of track, to nowhere They were followed by recyclable trash cans, dotted all across\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2011\/02\/MUSIC-MAN2-300x277.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3185,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3185\/whos-a-mortgage-fiduciary\/","url_meta":{"origin":14512,"position":4},"title":"Who’s a Mortgage Fiduciary?","author":"Brian Brady","date":"May 31, 2008","format":false,"excerpt":"Are you ready for the next big argument about fiduciary capacity? It's coming in the form of national loan originator licensing and it promises to be a doozy. The Federal Housing Finance and Regulatory Reform Act of 2008 is proposed legislation that seeks to license anyone who quotes rates or\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13519,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13519\/i-dont-play-farmville-and-i-dont-disagree-with-brian-brady\/","url_meta":{"origin":14512,"position":5},"title":"I don’t play Farmville and I don’t disagree with Brian Brady!","author":"Al Lorenz","date":"November 5, 2010","format":false,"excerpt":"But I do question whether prospecting using facebook is the most efficient way to prospect.\u00a0 I'm sure everything Brian Brady said is correct, he's just that kind of a guy!\u00a0 I'm also a one person office and time spent trolling facebook for leads isn't as quick as calling up expired\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=14512"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14512\/revisions"}],"predecessor-version":[{"id":14513,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14512\/revisions\/14513"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=14512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=14512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=14512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}