{"id":14512,"date":"2011-04-29T11:44:58","date_gmt":"2011-04-29T18:44:58","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=14512"},"modified":"2011-04-29T11:44:58","modified_gmt":"2011-04-29T18:44:58","slug":"its-time-to-think-about-money-brian-bradys-money","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14512\/its-time-to-think-about-money-brian-bradys-money\/","title":{"rendered":"It&#8217;s Time To Think About&#8230;Money&#8230;Brian Brady&#8217;s Money"},"content":{"rendered":"<p>We&#8217;re going to take a brief break from the political apocalypse that surrounds us and deal with money.<\/p>\n<p>Your Money.<\/p>\n<p>I&#8217;m something of a master at listening on Twitter. \u00a0When someone says &#8220;<a href=\"http:\/\/search.twitter.com\/search?q=%22after+effects%22+recommend\">After effect<\/a>s&#8221; \u00a0or &#8220;motion graphics&#8221; I&#8217;m there. \u00a0There are a dozen or so other ones that work much better, but you get the picture. \u00a0I&#8217;m unlikely to share them.<\/p>\n<p>It&#8217;s what&#8217;s building <a href=\"http:\/\/simplifilm.com\">Simplifilm.com<\/a> (our work is <a href=\"http:\/\/vimeo.com\/simplifilm\">here<\/a>, I&#8217;ll share some good stuff sometime soon).<\/p>\n<p>I have dozens running on my tweetdeck. \u00a0I pitch a few times a day. \u00a0It works.<\/p>\n<p>Now, I learned something that Brian Brady better use.<\/p>\n<p>The phrase <a href=\"http:\/\/twitter.com\/#!\/search\/new%20client\" target=\"_blank\">&#8220;New Client,&#8221;<\/a> and &#8220;<a href=\"http:\/\/twitter.com\/#!\/search\/%22new%20buyer%22\">New Buyer,<\/a>&#8221; are tweeted a few hundred times a day.<\/p>\n<p>Over hundred times &#8211; 1\/3 they are Realtors pandering for Approbation. \u00a0&#8220;Look at me, I have a client.&#8221; \u00a0Most of the time, it&#8217;s a buyer. \u00a0A buyer that needs a mother\u00a0frolicking\u00a0mortgage loan.<\/p>\n<p>What if a great lender, googled, called, and then offered the Realtor approval? \u00a0What if that lender played dumb and pretended they didn&#8217;t see things on Twitter, but had a polished, refined pitch?<\/p>\n<p>Fish in a barrel. \u00a0Takes seconds to skim, minutes to sort, and needy people are forever most easily persuaded.<\/p>\n<p>Also: if you have clients- shut up about them. \u00a0Marketers brag about new, unsigned clients. \u00a0I appreciate them identifying who is in the market for me, saves me the research. \u00a0(Be silent, or be better than silence).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re going to take a brief break from the political apocalypse that surrounds us and deal with money. Your Money. I&#8217;m something of a master at listening on Twitter. \u00a0When someone says &#8220;After effects&#8221; \u00a0or &#8220;motion graphics&#8221; I&#8217;m there. \u00a0There are a dozen or so other ones that work much better, but you get the [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[397],"tags":[],"class_list":{"0":"post-14512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-abusing-twitter","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5907,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5907\/its-not-the-singer-nor-the-song-its-the-audience\/","url_meta":{"origin":14512,"position":0},"title":"It&#8217;s\u00a0not the singer nor the song. It&#8217;s the audience.","author":"Eric Blackwell","date":"December 2, 2008","format":false,"excerpt":"One of the most amazing things about scenius scenes is that they change your outlook. Often permanently. After enjoying two of these experiences lately, one at Swallow Hill at BHB Orlando and one Thanksgiving morning via email (more on that one in a later post), I was thinking over some\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2904,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2904\/zillow-mortgage-bourse-how-to-acquire-long-term-clients\/","url_meta":{"origin":14512,"position":1},"title":"Zillow Mortgage Bourse:  How To Acquire Long-Term Clients","author":"Brian Brady","date":"April 5, 2008","format":false,"excerpt":"I might have been hasty in my original assessment of the Zillow Mortgage Bourse. I sometimes suffer from TB; true believer disease. I'm one of the few guys in the mortgage business that actually wants to see the cost of loan acquisition, for the consumer, dramatically reduced. I have never\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2962,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2962\/fully-clothed-in-the-valley-of-transparency\/","url_meta":{"origin":14512,"position":2},"title":"Fully-Clothed In The Valley Of Transparency","author":"Brian Brady","date":"April 13, 2008","format":false,"excerpt":"Originator: I'm being paid $7, 000 from the lender because you chose a rate of 6% Client: Got it. Cool, thanks for saving me money Originator: If you chose a rate of 5.5%, YOU would have to pay me my $7,000 Happy Client: Understood. I'm down. Let's roll with the\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1035,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1035\/bloodhoundblog-week-in-review-podcasting-a-wider-net\/","url_meta":{"origin":14512,"position":3},"title":"BloodhoundBlog week in review: Podcasting a wider net . . .","author":"Greg Swann","date":"February 11, 2007","format":false,"excerpt":"Years ago, long before I met Cathleen the Leggy Blonde and came to be so joyously entwined if not actually entombed in matrimonial and connubial bliss, I wrote an essay about personal ads at the dawn of the age of five-hundred-channel television. But now, in the blink of a decade,\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2491,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2491\/follow-mortgage-rate-movements-on-twitter\/","url_meta":{"origin":14512,"position":4},"title":"Follow Mortgage Rate Movements On Twitter","author":"Brian Brady","date":"January 12, 2008","format":false,"excerpt":"I didn't understand the allure of Twitter until I went to Inman Connect. I originally thought it was \"text-chat\" until I read Greg Swann's post about microblogging on Twitter. Now, I offer Mortgage Rates Report, the \"lock or float\" service, on Twitter. Click this link for my Twitter feed. Here\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4869,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4869\/camp-pendletonoceanside-fires-news-on-twitter\/","url_meta":{"origin":14512,"position":5},"title":"Camp Pendleton\/Oceanside Fires News On Twitter","author":"Brian Brady","date":"October 8, 2008","format":false,"excerpt":"It's fall in San Diego, right? Here we go again: More than 1000 acres of land on Camp Pendleton goes up in flames, after a wildfire breaks out on the base Wednesday. If you want to follow the action, check out this Twitter feed and this blog.\u00a0 Social media are\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=14512"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14512\/revisions"}],"predecessor-version":[{"id":14513,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14512\/revisions\/14513"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=14512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=14512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=14512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}