{"id":1457,"date":"2007-05-22T11:03:57","date_gmt":"2007-05-22T18:03:57","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1457"},"modified":"2007-05-22T12:11:14","modified_gmt":"2007-05-22T19:11:14","slug":"the-way-of-the-rain-dogs-peeing-on-your-pictures-to-mark-your-zestifarm-and-to-avoid-becoming-an-unpuppy","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1457\/the-way-of-the-rain-dogs-peeing-on-your-pictures-to-mark-your-zestifarm-and-to-avoid-becoming-an-unpuppy\/","title":{"rendered":"The Way of the Rain Dogs: Peeing on your pictures to mark your Zestifarm — and to avoid becoming an unpuppy"},"content":{"rendered":"

This is from mail from Thomas Johnson of ERA Houston<\/a>, which, among other things, coins the terms “Zestifarm” and “Zestifarming” for the various ways one can pee on the tree<\/a> in Zillow:<\/p>\n

I love the marking your farm analogy. I walk my dog, Sophie, every evening and I have noticed that she marks everything that is of higher than average height: a clump of grass, a twig, a lump of Spanish moss, whatever. I liken that to canine text messaging a quick sniff, squirt and move on. When we get to the mailboxes, it is different. That is much more interesting. There is lots of sniffing and squirting. I guess we could call that pee mail. My takeaway is that there are so many little repetitions that we can use to mark our Zestifarms. And, the price is right.<\/p><\/blockquote>\n

Less like pee mail, more like Twitter<\/a>. Even so, I just quoted that part to make the girls squeal. But: Nothing focuses the mind like an apposite metaphor. One theory says that dogs mark their territory so they can find their way home if they get lost. Hence the poor, lost Rain Dogs<\/a>.<\/p>\n

<\/object><\/p>\n

Dog owners know better: Dogs mark to cover the scent left by other dogs. To have your pee peed on is to become an unpuppy:<\/p>\n

I spent the night tossing and turning thinking about “marking my farm”. I think that an agent could take over the cyber neighborhood before the entrenched legacy agent\/broker even knew what was happening. A while ago, I bought a cheap little program called “watermark it”. It enables you to digitally watermark photos. I bought it to protect my MLS photos, but it was banned by policy. My 4 AM revelation was to watermark my Zestifarm photos with a small web address. It would not hyperlink, but “Kilroy was here”.<\/p><\/blockquote>\n

This is something that I’ve been thinking about, but I hadn’t done anything about it until I got this mail. As I mentioned before, there is an even better “pee on the tree strategy” than listing homes for sale:<\/a><\/p>\n

Instead of announcing homes for sale, walk the neighborhoods you farm, taking Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

This is from mail from Thomas Johnson of ERA Houston, which, among other things, coins the terms “Zestifarm” and “Zestifarming” for the various ways one can pee on the tree in Zillow: I love the marking your farm analogy. I walk my dog, Sophie, every evening and I have noticed that she marks everything that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,19,25],"tags":[],"class_list":{"0":"post-1457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1291,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1291\/birth-of-a-zillowbot-a-faster-way-to-pee-on-the-tree\/","url_meta":{"origin":1457,"position":0},"title":"Birth of a Zillow.bot: A faster way to pee on the tree","author":"Greg Swann","date":"April 11, 2007","format":false,"excerpt":"I have a little prototype of a Zillow.bot. Here is all it does for now:It takes as input a download of listings from the ARMLS systemIt isolates the street address, the price, and the listing brokerage, throwing away all the other fieldsIt sorts these newly concatenated fields by street name\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2169,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2169\/weapons-of-mass-instruction\/","url_meta":{"origin":1457,"position":1},"title":"Weapons of Mass Instruction","author":"Eric Blackwell","date":"November 5, 2007","format":false,"excerpt":"We are in a war, my friends. I am not talking about Iraq or the War on Terror, but a marketing war. In this war, we are battling to sell homes in a sea of inventory. Sellers are not listening to us. What we need is Weapons of Mass Instruction\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","url_meta":{"origin":1457,"position":2},"title":"Zillow.com enables listing agents to pee on the tree perpetually","author":"Greg Swann","date":"November 14, 2007","format":false,"excerpt":"There has been a ton of Zillow.com \"news\" lately, but mainly I've been ignoring it. News is news when it is something other than PR -- free advertising for the company pushing the press release. In other words, what's-in-it-for-me? -- or for you or for anyone other than the owners\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17969,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17969\/overnight-news-life-and-leisure-among-the-dots-is-televisions-past-its-best-future\/","url_meta":{"origin":1457,"position":3},"title":"Overnight News: Life and leisure among \u2018the dots\u2019: Is television\u2019s past its best\u00a0future?","author":"Greg Swann","date":"March 17, 2021","format":false,"excerpt":"We call them 'the dots' \u2013 the subdivided channels that emerged, mushroom like, from the HDTV rules. It's classic TV with long commercial breaks, much like 'the independent stations' when you were a kid. They're 'the dots' because of the way they are denominated. We mostly watch channels 45.1 \u2013\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18390,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18390\/overnight-news-the-most-important-part-of-taking-the-leap-knowing-that-you-can\/","url_meta":{"origin":1457,"position":4},"title":"Overnight News: The most important part of taking the leap? 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