{"id":1458,"date":"2007-05-22T13:32:18","date_gmt":"2007-05-22T20:32:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1458"},"modified":"2007-05-22T13:32:18","modified_gmt":"2007-05-22T20:32:18","slug":"faking-it","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1458\/faking-it\/","title":{"rendered":"Faking It"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Smarmy Fluffy Fake\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/05\/smarmy.thumbnail.jpg\" align=\"right\" \/>I just wanted everyone to know that I am the &#8220;Top Blogger.&#8221; I also host the &#8220;Fastest Growing Blog&#8221; in America. I have the &#8220;Highest Reader Satisfaction On The Web,&#8221; and I was voted the &#8220;Best Wife In The World.&#8221; There, I said it. <\/p>\n<p>What&#8217;s that you say? How can you disagree with my claims? I put them in print, they <strong>must<\/strong> be true! Alas, some of these may not be true, much like blatant imaginative statements made on Real Estate websites and business cards worldwide. Is this the stuff <em>your<\/em> marketing is made of? As most of you know, I&#8217;m not a Realtor, but I am a consumer (okay, a self-acclaimed consumer\/shopping pro) who works for a Realtor firm and is <strong>hyper-exposed<\/strong> to Real Estate at least 70 hours a week. That said, I give you my <em>Top 5 Offensive<\/em> (and often false)<em> Claims<\/em>:<\/p>\n<p><strong>CLAIM #1- Top Realtor in The City\/Nation\/World<br \/>\n<\/strong>This is a personal favorite- simply Google &#8220;Top [insert your city here] Realtor&#8221; and the results are endless. How is it possible that hundreds of people are ALSO the &#8220;Top Realtor&#8221; in your city? This claim is frequently used because it is subjective, but when everyone claims this ranking, it falls on deaf ears! So, what does your claim mean? Are you the top highest producing, the top recruiting broker in the city, or do you claim the top closing ratio? All of us here know that fluff is abundant on websites and canned material still rules the day, but <em>if you have to fake it<\/em>&#8230; <em><u>it<\/u> ain&#8217;t that good<\/em>.<\/p>\n<p><strong>CLAIM #2- Your Neighborhood Specialist<\/strong><br \/>\nThere are many specialists out there, and several Realtors can specialize in the same subdivision, but don&#8217;t close your eyes, point at a map and pick a spot to farm, thus claiming your &#8220;specialty.&#8221; That would be like ME saying that I am THE Scripps Ranch, CA specialist (yet I&#8217;ve never been there and besides, the <a href=\"http:\/\/sandiegohomeblog.com\">Bergs have it on lockdown<\/a>). I got a flyer on the door the other day. This Realtor claimed to be my neighborhood&#8217;s specialist and &#8220;Top Realtor.&#8221; Strange- I have never seen a <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1458\/faking-it\/#more-1458\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just wanted everyone to know that I am the &#8220;Top Blogger.&#8221; I also host the &#8220;Fastest Growing Blog&#8221; in America. I have the &#8220;Highest Reader Satisfaction On The Web,&#8221; and I was voted the &#8220;Best Wife In The World.&#8221; There, I said it. What&#8217;s that you say? How can you disagree with my claims? [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2644\/living-up-to-the-bloodhoundblog-mission-statement-were-everything-you-wish-were-in-realtor-magazine\/","url_meta":{"origin":1458,"position":0},"title":"Living up to the BloodhoundBlog mission statement: We&#8217;re everything you wish were in Realtor magazine","author":"Greg Swann","date":"February 23, 2008","format":false,"excerpt":"This is our mission statement:BloodhoundBlog is everything you wish were in Realtor magazine \u2014 but isn\u2019t.Damned if it ain't the gospel truth! Realtor Magazine does a cover story on real estate weblogging -- and none of the Bloodhounds are there. Not sour grapes. We're the big dogs in this menagerie\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1797,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1797\/consumers-view-on-what-bloodhound-blog-is\/","url_meta":{"origin":1458,"position":1},"title":"Consumer&#8217;s View on What Bloodhound Blog Is&#8230;","author":"Lani Anglin","date":"August 13, 2007","format":false,"excerpt":"Contrary to unpopular belief, Realtors in the Bloodhound Blog pool care about consumers. Oh, I know it's hard to buy because YOU once had a Realtor not call you back or because you read one single article that got heated, or because the For Sale sign is still crooked in\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1648,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1648\/zillowcom-to-launch-realtor-rating-system\/","url_meta":{"origin":1458,"position":2},"title":"Zillow.com to launch Realtor rating system","author":"Greg Swann","date":"July 11, 2007","format":false,"excerpt":"From John Cook's Venture Blog:As an investor and board member at Avvo, I asked [Zillow.com's Rich Barton] when Zillow might roll out an online rating system for real estate agents. That idea is in the works, with Barton saying that the company also is trying to develop ways for consumers\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2968,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2968\/its-1000am-do-you-know-where-your-realtor-is\/","url_meta":{"origin":1458,"position":3},"title":"It&#8217;s 10:00AM; Do You Know Where Your Realtor Is?","author":"Barry Cunningham","date":"April 14, 2008","format":false,"excerpt":"Do you know that the Realtor who you have your house listed with is actually still earning their living as a Realtor? That was the concern recently voiced and posed to us by a concerned agent in Poinciana, Florida. \"In Central Florida, for example, over 50% of real estate agents\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Real Estate News } Real Estate Radio USA","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/missing.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1799,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1799\/does-the-real-estate-industry-need-realtors\/","url_meta":{"origin":1458,"position":4},"title":"Does the Real Estate Industry Need Realtors?","author":"Cooksquared","date":"August 14, 2007","format":false,"excerpt":"Inspired by the glut of controversial posts appearing here lately, I thought I would add one more to the fire. In my recent browsing I stumbled upon a blog that asked a simple question, \"Do we need Realtors?\" That's all. That was the whole post. While the questioned seemed relatively\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1237\/skilled-realtor-bargain-of-lifetime\/","url_meta":{"origin":1458,"position":5},"title":"Skilled Realtor bargain of lifetime","author":"Greg Swann","date":"March 30, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Skilled Realtor bargain of lifetime We own 65 Internet domains so far. Of those, 29 are actually hosted on the Internet, sites you can visit with your Web browser. The others are \"pointed\" at the hosted sites. If you forget that\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}