{"id":1465,"date":"2007-05-23T22:44:32","date_gmt":"2007-05-24T05:44:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1465"},"modified":"2007-05-23T22:44:32","modified_gmt":"2007-05-24T05:44:32","slug":"internet-leads-distrust-mountain-and-scaling-the-face-base-camp","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1465\/internet-leads-distrust-mountain-and-scaling-the-face-base-camp\/","title":{"rendered":"Internet leads, Distrust Mountain and Scaling the Face – Base Camp"},"content":{"rendered":"

In one of my last posts I wrote about converting internet leads<\/a> or as I called it, successfully navigating “Distrust Mountain<\/a>“. I received a ton of response to that post via email and the number one question was “What is the answer, what are the tactics?” to this statement in my original post:<\/p>\n

The ability to climb that first, nearly insurmountable, face of defense on Distrust Mountain is what separates the good loan officer from the average one who is struggling to earn a paycheck. I call it scaling the face. Scaling the face requires all sorts of special talents including building rapport, telling a compelling story, having a unique selling proposition, displaying excellence and professionalism, building on small commitments, and numerous others. The tactics for doing so is a topic for another post, but needless to say, that wall is there and needs to be scaled.<\/p><\/blockquote>\n

I’m sorry to disappoint, but I have no magic bullet. I am sure that you all suspected that to be the case; for there truly is no such thing – if there was we would have all seen the infomercial. There are no gimmies in the sales world (thank you for listening, choir). With that disclaimer out of the way I’ll do my best to outline the best practices THAT I HAVE FOUND help successfully close internet leads. Unfortunately it’s a long process and I’ll need to break it in to a handful of posts over the next week to keep your eyes from falling out of your head; but I will get through it — bear with me.<\/p>\n

I think our approach works pretty well; I also know that there is room for continual improvement. I don’t purport this to be the best or only way to convert internet leads; but it is our way. Our un-audited results indicate that we receive a return of about 5 to 1 on our investment in internet leads; and we’re pretty happy with that. If you want greater ROI, you’ll need to do a better job than Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In one of my last posts I wrote about converting internet leads or as I called it, successfully navigating “Distrust Mountain“. I received a ton of response to that post via email and the number one question was “What is the answer, what are the tactics?” to this statement in my original post: The ability […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":{"0":"post-1465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-lending","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1391,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1391\/the-lead-to-loan-cycle-of-an-internet-lead-aka-distrust-mountain\/","url_meta":{"origin":1465,"position":0},"title":"The lead to loan cycle of an Internet lead aka Distrust Mountain","author":"Morgan Brown","date":"May 7, 2007","format":false,"excerpt":"My mortgage company works primarily with Internet leads -- we've found it far more effective than direct mail, telemarketing or any other of the dying mass marketing techniques. We've developed and implemented systems and processes to effectively convert Internet leads in to customers and those customers in to repeat and\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5435\/tin-foil-hats-optional\/","url_meta":{"origin":1465,"position":1},"title":"Tin Foil Hats Optional","author":"Sean Purcell","date":"November 5, 2008","format":false,"excerpt":"In an earlier post I laid out how my distrust of conspiracy theories is being severely challenged by our government and what appears to be a naked power grab.\u00a0 I am loath to continue in this vein for fear of being labeled the nut job who writes about Area 51\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17794,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17794\/overnight-news-scaling-our-efforts-makes-us-richer-but-its-making-the-effort-that-makes-us-rich\/","url_meta":{"origin":1465,"position":2},"title":"Overnight News: Scaling our efforts makes us richer, but it\u2019s making the effort that makes us rich.","author":"Greg Swann","date":"February 1, 2021","format":false,"excerpt":"Single people produce about as much wealth as they consume. Married fathers produce around five times as much wealth as they consume. 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Because it fails to acknowledge the fundamental shift that is occurring in our society as we move from being \"overleveraged\" to using credit responsibly. Because Nancy Pelosi likes it. Because no one has been able to prove that by buying\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18398,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18398\/overnight-news-leadership-is-love-and-the-west-is-led-by-people-who-hate-it\/","url_meta":{"origin":1465,"position":4},"title":"Overnight News: Leadership is love \u2013 and the West is led by people who hate\u00a0it.","author":"Greg Swann","date":"August 17, 2021","format":false,"excerpt":"In nature, ontos and telos (being and shoulding) are wed: They are the faces of the same coin \u2013 form as function \u2013 and to find one is to find the other. 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