{"id":147,"date":"2006-07-28T09:17:16","date_gmt":"2006-07-28T16:17:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=147"},"modified":"2007-04-01T10:26:45","modified_gmt":"2007-04-01T17:26:45","slug":"truzillow-and-the-dis-form-ation-of-real-estate-web-sites","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/147\/truzillow-and-the-dis-form-ation-of-real-estate-web-sites\/","title":{"rendered":"TruZillow and the dis-form-ation of real estate web sites . . ."},"content":{"rendered":"

Color me grateful, but one benefit of the Trulia\/Zillow free APIs for Realtor web sites<\/a> is that we should see the end of the sleazy practice of making dewy-eyed anonymous-by-preference Google-borne immigrants fill out a form to search the MLS listings.<\/p>\n

This crap is straight out of Dan Gooder<\/a>, but, just as less is more, Gooder is worse. Acolytes of The Church of Seth know better<\/a>. Interruption marketing (what Trulia and Zillow plan to do) is bad, but hostage-taking is insufferable.<\/p>\n

It’s strictly a matter of serendipity that Seth Godin has the same first name as Cain and Abel’s other brother, but here is a Golden Rule more precious than gold itself: If the tables were turned, how would you want to be treated? If you — out of curiosity or because you want to invest in another town or because you want to move your widowed mother into a better neighborhood — visit another Realtor’s web site, do you want to surrender your personal details just to surf the local MLS? If not, then why would you do this to your own potential clients?<\/p>\n

Luckily for the rest of us, we probably won’t have to wait for the Gooderites to discover a better morality. The TruZillow sites will be free<\/i> — as Stewart Brand<\/a> always wanted them to be — and the sites that continue to cower behind Berlin Wall-like contact-info forms will be neglected.<\/p>\n

And — it just occurs to me — the Truliactive and Zillowized sites will probably be linked from Trulia.com and Zillow.com, which has SEO implications. And now<\/i> I’m interested…
\n<\/p>\n

Technorati Tags: arizona<\/a>, arizona real estate<\/a>, blogging<\/a>, phoenix<\/a>, phoenix real estate<\/a>, disintermediation<\/a>, real estate disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Color me grateful, but one benefit of the Trulia\/Zillow free APIs for Realtor web sites is that we should see the end of the sleazy practice of making dewy-eyed anonymous-by-preference Google-borne immigrants fill out a form to search the MLS listings. This crap is straight out of Dan Gooder, but, just as less is more, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,25],"tags":[],"class_list":{"0":"post-147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":147,"position":0},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":147,"position":1},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2498,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2498\/the-odysseus-medal-what-zillow-has-done-is-build-a-business-model-designed-to-work-from-the-ground-up-a-myspace-for-your-home\/","url_meta":{"origin":147,"position":2},"title":"The Odysseus Medal: “What Zillow has done is build a business model designed to work from the ground up, a MySpace for your home…”","author":"Greg Swann","date":"January 14, 2008","format":false,"excerpt":"The Odysseus Medal this week goes to Kris Berg for Zillow news: Upside-down and dumb like a fox:Transparency\u00a0is not just a buzz word anymore but expected, even demanded, by the consumer. The consumer wants information, lots of it, and they want honesty and full-disclosure in its delivery. In Zillow\u2019s case,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16252,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16252\/are-zillow-and-trulia-thrashing-savagely-in-a-blood-red-ocean-heres-a-clue-both-of-them-are-jumping-the-shark\/","url_meta":{"origin":147,"position":3},"title":"Are Zillow and Trulia thrashing savagely in a blood-red ocean? Here’s a clue: Both of them are jumping the shark.","author":"Greg Swann","date":"December 7, 2012","format":false,"excerpt":"Is the business model of all the Realty.bots daft?It is Citron's primary thesis that Zillow is a Web 1.0 business presenting itself as a Web 2.0 investment. The entire premise of Web 2.0 is that smart managing and publication of information interactively to users can scale tremendously, while costs remain\u2026","rel":"","context":"In "Fun With Vendorsluts"","block_context":{"text":"Fun With Vendorsluts","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/fun-with-vendorsluts\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5119,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5119\/no-layoffs-at-trulia-the-san-francisco-treat-is-still-hiring\/","url_meta":{"origin":147,"position":4},"title":"No layoffs at Trulia: The San Francisco treat is still hiring","author":"Greg Swann","date":"October 20, 2008","format":false,"excerpt":"CNET:Real-estate sites had some tough times last week. First, Redfin, an online brokerage for residential real estate, announced that it was laying off 20 percent of its staff, then Zillow, a service that delivers home values and lists sales, announced that it was forced to lay off 25 percent of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3202\/what-does-zillowcom-understand-that-truliacom-is-missing-thou-shalt-not-muzzle-the-ox-that-treadeth-out-the-corn\/","url_meta":{"origin":147,"position":5},"title":"What does Zillow.com understand that Trulia.com is missing? “Thou shalt not muzzle the ox that treadeth out the corn.”","author":"Greg Swann","date":"June 3, 2008","format":false,"excerpt":"I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors -- much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}