{"id":1474,"date":"2007-05-25T17:15:09","date_gmt":"2007-05-26T00:15:09","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1474"},"modified":"2007-05-25T17:20:56","modified_gmt":"2007-05-26T00:20:56","slug":"myspace-should-buy-trulia-zillow-and-active-rain","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","title":{"rendered":"MySpace Should Buy Trulia, Zillow and Active Rain"},"content":{"rendered":"

MySpace<\/a>, Active Rain<\/a>, Trulia<\/a>, and Zillow<\/a>. The perfect merger<\/strong>.<\/p>\n

Active Rain:<\/strong> The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren’t playing in the “Rain” are missing out on an incredible opportunity. I’m not going to expand on that anymore in the interest of greed. Realtors can juice their SEO on Active Rain, trade war stories, and learn the art of weblogging but they really aren’t having enough conversations with a consumer to warrant the time investment to have a presence there.<\/p>\n

Zillow:<\/strong> The consumers I’ve “met” from Zillow tend to be “over-educated”. They are the “know everything” engineer-types who value real estate professionals only as a functionary. Contrary to tech culture belief, a business can not be built on commodity shopping; there is no incentive for participation from the real estate professional community. Zillow’s automated valuation model, however, may very well be the best use of technology for real estate. Consumers LOVE it regardless of it’s inaccuracies.<\/p>\n

Trulia:<\/strong> Perhaps the best opportunity for a real estate professional to establish a credible web presence is in the Trulia Voices section. Just two weeks old, Trulia Voices is attracting consumers and providing a forum for professionals to answer questions. Buyers flock to Trulia because of the listings. Control the listings and you control the game.<\/p>\n

MySpace<\/strong>: Last summer, Myspace just registered it’s 100 millionth user. Critics claim that MySpace is for teenagers and is not to be taken seriously. That is incorrect. Over half of the visitors on Myspace are over 35 years old<\/a> as the site starts to mirror the population. Any MySpace user can tell you about the cultural shift these “graying users’ have brought to the site these past two years.
\n
\nWhy would I propose this “merger” of RE.net media?<\/strong> Zillow offers tools for the seller (or homeowner looking to refinance), Trulia owns the listings platform with the participation of the professionals. Active Rain has tech-savvy real estate professionals dying to interact with consumers over the web.<\/p>\n

MySpace has the consumers<\/strong>. That is who we’re missing.<\/p>\n","protected":false},"excerpt":{"rendered":"

MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren’t playing in the “Rain” are missing out on an incredible opportunity. I’m not going to expand on that anymore in the interest of greed. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2498,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2498\/the-odysseus-medal-what-zillow-has-done-is-build-a-business-model-designed-to-work-from-the-ground-up-a-myspace-for-your-home\/","url_meta":{"origin":1474,"position":0},"title":"The Odysseus Medal: “What Zillow has done is build a business model designed to work from the ground up, a MySpace for your home…”","author":"Greg Swann","date":"January 14, 2008","format":false,"excerpt":"The Odysseus Medal this week goes to Kris Berg for Zillow news: Upside-down and dumb like a fox:Transparency\u00a0is not just a buzz word anymore but expected, even demanded, by the consumer. The consumer wants information, lots of it, and they want honesty and full-disclosure in its delivery. In Zillow\u2019s case,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5403,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5403\/writing-an-office-policy-manual-for-real-estate-20\/","url_meta":{"origin":1474,"position":1},"title":"Writing an office policy manual for Real Estate 2.0","author":"Cheryl Johnson","date":"November 2, 2008","format":false,"excerpt":"As part of our current ongoing \"expansion\", for the last few days I have been trying to cobble together something that resembles a real estate company policy manual. I am going to post a few of my policy manual paragraphs here, in the hopes that my Bloodhound friends might suggest\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2791,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2791\/unchained-the-way-of-the-hunter\/","url_meta":{"origin":1474,"position":2},"title":"UNCHAINED: The Way of the Hunter","author":"Brian Brady","date":"March 17, 2008","format":false,"excerpt":"The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night. Greg Swann outlined his session, The Way of the Farmer: Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm Six 20-minute segments: Segment\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16285\/my-client-went-shopping-for-houses-on-trulia-com-and-only-75-of-those-she-found-were-bogus-listings\/","url_meta":{"origin":1474,"position":3},"title":"My client went shopping for houses on Trulia.com, and only 75% of those she found were bogus listings…","author":"Greg Swann","date":"March 15, 2013","format":false,"excerpt":"My note to her: \"Trulia and Zillow both present inactive listings as though they were active to fool the public into thinking that they have more inventory than the agents they exploit for advertising money, even though their listings come straight from the MLS systems. Mere real estate brokers would\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":1474,"position":4},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":746,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/746\/zillow-redux-a-post-diluvian-retrospective\/","url_meta":{"origin":1474,"position":5},"title":"Zillow redux: A post-diluvian retrospective . . .","author":"Greg Swann","date":"December 7, 2006","format":false,"excerpt":"Drew Meyers is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I'm not missing something, so it would be a great favor if you would point out my lapses. Zillow understands PR.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1474"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1474\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}