If MySpace (current valuation, $30 million) is the Facebook of the past, then what does that make Google Plus?<\/p>\n
I’m not sure. But, as an inveterate fan of all things Google, I hold some hope that Google will succeed where other platforms have failed, or are failing.<\/p>\n
I share Greg’s skeptical view of Facebook, which has struck me from day one as a kludgy mess. I find it virtually useless for business. It strikes me as AOL-like in its attempt to separate itself from the Internet.<\/p>\n
Facebook wants all things to be Facebook. The Internet wants to be free. Google wants to help us more effectively find things on the Internet. Those are radically different visions of what it means to organize information and minds. <\/p>\n
Google does all this at great risk, since making things more accessible, more open, and more transparent also lowers barriers to entry for competitors.<\/p>\n
Google Plus seemingly moves in a different direction, by providing the tools by which can interact in a “social framework”. The trick will be to keep it all more free-wheeling than is possible on Facebook, give users more control over how information about them is shared, make it easy and intuitive to use, and make money at it.<\/p>\n
Here’s where Google has an advantage: because it is the means by which people already search and organization information, that means that social networks can be brought to bear on that information, such that search results, for instance, can be influenced by your network.<\/p>\n
For businesses, that means figuring out to make their business a part of various social networks can really give them a leg up if, and when, Google Plus takes off. And, unlike the pointless Google Wave and dreadful Google Buzz, I think it just might.<\/p>\n","protected":false},"excerpt":{"rendered":"
If MySpace (current valuation, $30 million) is the Facebook of the past, then what does that make Google Plus? I’m not sure. But, as an inveterate fan of all things Google, I hold some hope that Google will succeed where other platforms have failed, or are failing. I share Greg’s skeptical view of Facebook, which […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-14808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-technology","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11250,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11250\/buzzing-about-google-buzz\/","url_meta":{"origin":14808,"position":0},"title":"Buzzing about Google Buzz","author":"Damon Chetson","date":"February 10, 2010","format":false,"excerpt":"The kind of awe and admiration Greg has for Apple, I have for Google. Whereas Apple's product launches are greeted with unending speculation, leaks, rumor-mongering and fanfare, Google quietly rolls out new features. Some are great - Google Voice has turned out to be surprisingly useful in my business. Others\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2447,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2447\/unchained-social-networking-setting-up-a-facebook-profile\/","url_meta":{"origin":14808,"position":1},"title":"Unchained Social Networking: Setting Up a Facebook Profile","author":"Brian Brady","date":"December 29, 2007","format":false,"excerpt":"I was a latecomer to Facebook. I was an early adopter of MySpace and, as a marketer, still prefer the open access to user data MySpace provides. Facebook profiles are \"closed\" to the public unless you have a \"connection\". As a user you may love that but as a marketer\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18382,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18382\/overnight-news-none-so-deserving-when-facebook-put-me-in-my-place-it-moved-itself-one-space-closer-to-myspace\/","url_meta":{"origin":14808,"position":2},"title":"Overnight News: None so deserving: When Facebook put me in my place, it moved itself one space closer to\u00a0MySpace.","author":"Greg Swann","date":"August 10, 2021","format":false,"excerpt":"As I mentioned, I got thrown off of Facebook for three days, giving me time to think about what I want to do with them. (Would-be closers take note: Giving the customer time and reason to think about killing your deal is contra-indicated.) When Amazon shivved Parler, we had to\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10453,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10453\/the-social-media-curve\/","url_meta":{"origin":14808,"position":3},"title":"The Social Media curve","author":"Eric Blackwell","date":"November 30, 2009","format":false,"excerpt":"if Arthur Laffer can have a curve for taxes that defies the static revenue generation models in use at the time and since, then I can have one for social media. (Hat tip to my friend Scott Hack at Selling Greater Louisville for starting me down this road...) The true\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"socialmediainbusiness","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/11\/socialmediainbusiness.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2815,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2815\/2008-swanepoel-trends-report\/","url_meta":{"origin":14808,"position":4},"title":"2008 Swanepoel Trends Report","author":"Dave Phillips","date":"March 21, 2008","format":false,"excerpt":"This is a summary of Trend #1 from the 2008 Swanepoel Trends Report.\u00a0 I have included a link below to the summary of the other 9 top trends below.\u00a0 I recommend purchasing the book and getting the full boatload of information Swanepoel provides.\u00a0 I left out a lot\u2026 \u00a0To purchase\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2688,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2688\/whyd-benn-have-to-go-and-do-that\/","url_meta":{"origin":14808,"position":5},"title":"Why’d Benn Have To Go And Do That?","author":"Brian Brady","date":"March 1, 2008","format":false,"excerpt":"I'm pleased that we received a hearty endorsement from Benn Rosales, at Agent Genius, for the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. I'm pleased but I'm not surprised. I'm not surprised because I've gotten to know Benn these past six months. He's a marketer and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=14808"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14808\/revisions"}],"predecessor-version":[{"id":14811,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14808\/revisions\/14811"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=14808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=14808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=14808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}