{"id":1482,"date":"2007-05-29T20:18:53","date_gmt":"2007-05-30T03:18:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1482"},"modified":"2007-05-29T20:19:31","modified_gmt":"2007-05-30T03:19:31","slug":"ask-the-blogger-how-much-is-eleven-months-in-dog-years","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1482\/ask-the-blogger-how-much-is-eleven-months-in-dog-years\/","title":{"rendered":"Ask the Blogger: How much is eleven months in dog years?"},"content":{"rendered":"

This came in by email:<\/p>\n

I find myself commenting on more and more of your blogs, because of my respect for some of your writers.<\/p>\n

My concern is who are your readers? <\/p>\n

How large is your audience? <\/p>\n

Are we dealing with real estate professionals or the general public?<\/p><\/blockquote>\n

BloodhoundBlog is eleven months’ old today. We’re whipping up the batter for a first-birthday cake that — I assure you — Odysseus will be more than happy to eat.<\/p>\n

Who are our readers?: Real estate professionals, by an overwhelming margin.<\/p>\n

Weekdays are strong, weekends are weaker, but we average around 1,200 unique visitors a day. Those are click-through visitors, people who are actually landing on one or more of our pages. The overwhelming majority of them come from sites we know, mainly other real estate weblogs. A significant portion come from search engines, this because we tend to score very high on certain industry-related searches.<\/p>\n

In addition, we have a very strong RSS subscriber base. How strong, precisely, I do not know, this because I don’t like routing traffic through third-party vendors. On top of that, we add new email-based subscriptions every day. For these latter, I see actual email addresses, so I know for sure we are appealing to real estate professionals.<\/p>\n

There’s more I could say. For example, Google Analytics tells me that our readership is extremely “sticky”: Thousands of people have visited BloodhoundBlog hundreds of times. Since last August, when I installed Google Analytics, more than 42,000 individuals have visited us 9 or more times. Over 20,000 people have come here 51 or more times. Again, this ignores RSS subscribers. We are talking to a large, growing and very loyal audience.<\/p>\n

Why does it work so well? I don’t suffer the curse of modesty, so I’ll tell the bald truth: We are as popular as we are because we deserve to be. We write wisely, wittily and well about things that matter to real estate professionals. We don’t divide our attentions trying to serve two divergent audiences, and we are so far-flung as to be completely location-independent. We are philosophically and temperamentally diverse, and yet we are able Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This came in by email: I find myself commenting on more and more of your blogs, because of my respect for some of your writers. My concern is who are your readers? How large is your audience? Are we dealing with real estate professionals or the general public? BloodhoundBlog is eleven months’ old today. We’re […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,6,5,19],"tags":[],"class_list":{"0":"post-1482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":864,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/864\/think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests\/","url_meta":{"origin":1482,"position":0},"title":"Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests . . .","author":"Greg Swann","date":"January 6, 2007","format":false,"excerpt":"BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And -- guess what? -- our audience, by an overwhelming majority, consists of real estate professionals nationwide. Here's the bad news: If you have a real estate weblog, the chances are excellent that your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":777,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/777\/the-carnival-of-real-estate-19\/","url_meta":{"origin":1482,"position":1},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"December 18, 2006","format":false,"excerpt":"...is up at Seattle Real Estate Professionals. Moderator Marlow Harris presents awards in three categories. BloodhoundBlog is a Carnival unto its own. Here are eleven entries from the last week that I thought were exemplary: Russell Shaw: Thank You, Mr. Barton, May I Have Another? Kris Berg: When It Clicks\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1234,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1234\/nine-months-on-the-trail-whither-bloodhoundblog\/","url_meta":{"origin":1482,"position":2},"title":"Nine months on the trail: Whither BloodhoundBlog?","author":"Greg Swann","date":"March 29, 2007","format":false,"excerpt":"I don't like mission statements, but I'll give you one for BloodhoundBlog:Everything you wish were in Realtor magazine but isn't.That's pithy but inadequate, because there's more here already than Realtor magazine -- or the Specialist -- would ever take on. We have three lenders to take us inside the mortgage\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1729,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1729\/the-perfect-blog-the-preamble-but-its-not-really-a-blog\/","url_meta":{"origin":1482,"position":3},"title":"The Perfect Blog – The Preamble (but it’s not really a Blog)","author":"Kris Berg","date":"August 3, 2007","format":false,"excerpt":"I can go home happy now. In just one short morning spent in the Palace Hotel Gold Room, I learned how to write the Perfect Blog. No one person has the answer, of course, but by aggregating the wisdom shared by the collective mind of the blogging greats who spoke\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":734,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/734\/the-carnival-of-real-estate-18\/","url_meta":{"origin":1482,"position":4},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"December 5, 2006","format":false,"excerpt":"...continues today at The Property Monger with the eleven posts that didn't make yesterday's cut. Jon Ernest is one of my favorite real estate webloggers: Smart, opinionated and very, very funny... Technorati Tags: blogging, real estate marketing","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":818,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/818\/bloodhoundblog-at-six-months-getting-our-legs-under-us\/","url_meta":{"origin":1482,"position":5},"title":"BloodhoundBlog at six months: Getting our legs under us . . .","author":"Greg Swann","date":"December 29, 2006","format":false,"excerpt":"BloodhoundBlog is six month's old today. The first post, an accidental prophesy, was about the incipient disintermediation of for-pay content providers in the age of the internet:If almost-as-good is free or nearly free, what is the market value of slightly-better?I documented the birth of the blog soon thereafter, but it's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1482\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}