{"id":14961,"date":"2011-08-20T21:12:05","date_gmt":"2011-08-21T04:12:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=14961"},"modified":"2011-08-21T03:28:03","modified_gmt":"2011-08-21T10:28:03","slug":"online-reputation-management-for-realtors-and-everyone-else-for-that-matter","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14961\/online-reputation-management-for-realtors-and-everyone-else-for-that-matter\/","title":{"rendered":"Online Reputation Management for Realtors (and everyone else for that matter)"},"content":{"rendered":"

Recently I was asked to participate on a speaker’s panel at an upcoming real estate conference in Columbus. It’s always nice to be asked to participate and I even had a disturbing but fleeting Sally Fields moment<\/a>. Conventional conventions are not my thing, but I got to thinking about the subject of the panel- Online Reputation Management and while in the end I demurred, I knew I had much more to say about the subject than my share of a speaker’s panel would allow. Here then, is what I might have said about ORM in 15 minutes or less:<\/p>\n

Online Reputation Management. Interesting concept. I know what it means, I’m just not sure it gets to the root of the problem and the problem isn’t that people can post horrible and hideous things about you online, because if you spend enough time online speaking your mind, not hiding who you are, well then girlfriend, someone, somewhere is bound to say something hideous and horrible about you. The focus should not be that you cannot control what other people say, that’s reactive thinking. The focus should be on the only thing you can control- your own thoughts and actions.<\/p>\n

It occurs to me that once upon a time a Realtor’s reputation was theirs to control through advertising alone. They wrote smarmy or vague advertisements about being the Neighborhood Expert, and who knew any better? What were you going to do- go around to each of your neighbors for verification? “You know this guy? Is he the expert?” It’d take for friggin’ ever to get a consensus on whether or not Joe, the Friendly Neighborhood Expert (FNE), was in fact, a) Friendly, or b) an Expert, but the interwebs changed all that, sort of. I mean you can still say whatever you want about yourself, but now your clients can turn to the ultimate FNE, aka Google, and in the blink of an eye, all is revealed.<\/p>\n

This is a good thing. It’s good for us. It’s good for our industry. But most importantly it’s good for our clients because now you really do have to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I bring this up because this gets to the heart and soul and brains of Reputation Management. You must be honest, open, transparent, throughout every aspect of a real estate transaction- hiding nothing, revealing everything, working in a completely open manner in real life, otherwise your online reputation is worth the paper it’s written on. In other words, how we conduct ourselves offline is really the only way to manage our reputations online. <\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,10],"tags":[82,131],"class_list":{"0":"post-14961","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-realty-reality","8":"tag-real-estate-web-20","9":"tag-transparency","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15304,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15304\/heres-what-you-missed-at-bloodhoundblog-unchained-in-anaheim\/","url_meta":{"origin":14961,"position":0},"title":"Here’s what you missed at BloodhoundBlog Unchained in Anaheim.","author":"Greg Swann","date":"November 12, 2011","format":false,"excerpt":"How much attention have you devoted, over the past few years, to so-called on-line real estate marketing experts? How stupid do you feel now that those unwitting judas goats have sold out your IDX feed to Zillow? Nobody likes to be mocked for being a dupe -- the prospect of\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1968,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1968\/advertising-to-ashley\/","url_meta":{"origin":14961,"position":1},"title":"Advertising to Ashley","author":"Brian Brady","date":"September 26, 2007","format":false,"excerpt":"Guy Kawasaki moderated a panel of college students in a combination panel\/ focus group about marketing to the Wired generation. The results are predictably astounding. See the one hour video here. Conversations are electronic- two users sent over 4000 text messages each month. 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And of all the vendors that I, personally, have picked on, surely the one I have picked on worst is Redfin.com and its CEO, Glenn Kelman. But of all those vendors, of all those exalted\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2027,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2027\/does-anyone-know-any-good-blogging-jokes\/","url_meta":{"origin":14961,"position":3},"title":"Does anyone know any good blogging jokes?","author":"Dan Green","date":"October 12, 2007","format":false,"excerpt":"I am a part of a panel presentation on blogging next week and want to add some levity. The problem is: I'm not funny. I'm trying to find jokes about blogging on the Internet and I can't find a bona fide laugher. Q. Why did the blogger cross the road?\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1315,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1315\/join-sam-wercinski-the-new-real-estate-commissioner-on-thurs-june-21-2007\/","url_meta":{"origin":14961,"position":4},"title":"JOIN SAM WERCINSKI, THE NEW REAL ESTATE COMMISSIONER, ON THURS., JUNE 21, 2007","author":"Russell Shaw","date":"April 18, 2007","format":false,"excerpt":"Regarding the success seminar tonight (Tuesday), it was wonderful to meet Brian Brady in person, and to see Jay Thompson and the other familiar faces (Matthew Hardy & his lovely bride) but a special thanks to Allen Butler and Greg Swann. 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Damaging that credibility - even by an infinitesimal amount - is not an option.When on a panel at\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=14961"}],"version-history":[{"count":9,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14961\/revisions"}],"predecessor-version":[{"id":14969,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/14961\/revisions\/14969"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=14961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=14961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=14961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}