{"id":1497,"date":"2007-06-03T08:34:17","date_gmt":"2007-06-03T15:34:17","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1497"},"modified":"2007-06-03T08:34:19","modified_gmt":"2007-06-03T15:34:19","slug":"blogwisdom-be-found-be-relevant-dont-be-spam-tossed-and-dont-even-think-about-being-evil-in-the-church-of-google","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1497\/blogwisdom-be-found-be-relevant-dont-be-spam-tossed-and-dont-even-think-about-being-evil-in-the-church-of-google\/","title":{"rendered":"Blogwisdom: Be found, be relevant, don’t be spam-tossed and don’t even think about being evil in the Church of Google"},"content":{"rendered":"

Lorelle on WordPress<\/a> has advice on using the Google Sitemap Generator for WordPress<\/a>.<\/p>\n

Invisible Inkling<\/a> has good news for newspapers: Weblogs won’t make you irrelevant if you breathe deep and catch a clue.<\/p>\n

From my own mailbox there’s this: Along with millions of other people, I whitelist emails composed entirely of images or with images in the signature area as spam. I’ve been doing this since the financial and sex-drug spammers switched to image-based emails. What this means is that if you have a logo or a head shot attachment in your email, many, many people are throwing away your email without seeing it. Interestingly, lately my SMTP server (cox.net), is not accepting<\/i> emails with images attached in the sig. In other words, if I fish your email out of my spam folder and reply to it, I have to cut your pix out of the sig in order to get my own email server not to regard it as spam. Verbum sapienti sat est.<\/i><\/p>\n

Seth<\/a> on The New York Times<\/i><\/a> on Google’s top-secret search algorithm lab:<\/p>\n

Being first in the Google rankings is more important than it ever was. And getting there is now more straightforward (but not easier) than ever.<\/p>\n

It seems to me that in the SEO arms race, shortcuts have a shorter shelf-life than ever before. Building 43 is obsessed with them, and they outnumber whoever you might hire to beat the system. Organic success, on the other hand, is a clear path. If you want to be on the front page of matches for “White Plains Lawyer”, then the best choice is to build a series of pages (on your site, on social sites, etc.) that give people really useful information. Not just boilerplate information you stole from a legal website, but really useful stuff about you, the local courts, the forms people need… the things you’d want to find if you were doing that search.<\/p><\/blockquote>\n

The Times<\/i> article is fascinating.
\n<\/p>\n

Technorati Tags: blogging<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lorelle on WordPress has advice on using the Google Sitemap Generator for WordPress. Invisible Inkling has good news for newspapers: Weblogs won’t make you irrelevant if you breathe deep and catch a clue. From my own mailbox there’s this: Along with millions of other people, I whitelist emails composed entirely of images or with images […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,16],"tags":[],"class_list":{"0":"post-1497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1173\/from-mortgage-company-personal-introduction-sell-stuff-here-warm-closing\/","url_meta":{"origin":1497,"position":0},"title":"From Mortgage Company: [Personal Introduction], [Sell Stuff Here], [Warm Closing]","author":"Dan Green","date":"March 19, 2007","format":false,"excerpt":"So, I get a lot of spam. Maybe you do, too. Usually, my filter stops them. Sometimes, it doesn't. Today, an email from \"Mortgage Company\" got through the gate. It doesn't happen often and I nearly fell off my chair laughing when I saw the subject line: \"Hurry to lower\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"SPAM via email","src":"https:\/\/i0.wp.com\/www.markdrew.co.uk\/UserFiles\/Image\/spam.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/502\/bloodhoundblogs-wordpress-plug-ins\/","url_meta":{"origin":1497,"position":1},"title":"BloodhoundBlog’s WordPress plug-ins . . .","author":"Greg Swann","date":"October 3, 2006","format":false,"excerpt":"Daniel Rothamel is swapping over to WordPress, and other people have told me that they are, too, so here, for canonical purposes if for no other, are the WordPress plug-ins BloodhoundBlog is currently using:Akismet Akismet checks your comments against the Akismet web serivce to see if they look like spam\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":304,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/304\/pre-akismetization-inoculating-weblogs-against-comment-spam\/","url_meta":{"origin":1497,"position":2},"title":"Pre-Akismetization: Inoculating weblogs against comment-spam . . .","author":"Greg Swann","date":"September 8, 2006","format":false,"excerpt":"This is completely inside baseball stuff for webloggers running the Akismet anti-comment-spam plug-in. If that ain't you, you can safely press on. Now then: Akismet doesn't kill spam, of course, it just locks it up it in secret CIA prison camps hidden in friendly foreign dictatorships--no, wait... Akismet quarantines suspected\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2287,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2287\/arrgghhh-i-would-love-it-if-the-paraarnar-would-stop-taking-my-money-but-if-they-wont-do-that-could-they-at-least-manage-to-get-the-hell-out-of-my-way\/","url_meta":{"origin":1497,"position":3},"title":"ARRGGHHH! I would love it if the PAR\/AAR\/NAR would stop taking my money, but, if they won’t do that, could they at least manage to get the hell out of my way?","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"So someone, somewhere in the alphabet soup of Realtor associations is selling my email address -- or perhaps just giving it away. Realtors all over Phoenix are watching an idiot's spam-fest, as one clueless victim after another tries to escape the spam spiral started by an agent who seems not\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11289\/google-and-the-artifacts-of-inefficiency\/","url_meta":{"origin":1497,"position":4},"title":"Google and the artifacts of inefficiency","author":"Tom Johnson","date":"February 12, 2010","format":false,"excerpt":"The interwebs are BUZZING about Google Buzz and how benevolent Google co-opted everyone's contact lists from their Gmail accounts. I wonder how many million valid email addresses Google captured in the first 30 minutes of Buzz going live? I try to remember that Google is the same benevolent company that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15415,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15415\/my-address-changes-when-i-move-my-phone-number-changes-when-i-swap-phones-my-email-address-changes-when-i-get-buried-in-spam-but-my-name-never-changes-so-its-the-perfect-contact-address\/","url_meta":{"origin":1497,"position":5},"title":"My address changes when I move. My phone number changes when I swap phones. My email address changes when I get buried in spam. But my name never changes — so it’s the perfect contact address.","author":"Greg Swann","date":"December 5, 2011","format":false,"excerpt":"I've been waiting for this for a long time. From PC World:Forget phone numbers and e-mail addresses. The era of the Internet handle is emerging. Instead of having to remember a phone number or an e-mail address, in a few short years we might simply find somebody remotely over the\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1497"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1497\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}