{"id":1498,"date":"2007-06-03T22:31:12","date_gmt":"2007-06-04T05:31:12","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1498"},"modified":"2007-06-03T22:31:54","modified_gmt":"2007-06-04T05:31:54","slug":"do-you-want-your-real-estate-weblog-content-to-be-highly-searchable-on-google-it-helps-to-let-things-go-to-your-head","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1498\/do-you-want-your-real-estate-weblog-content-to-be-highly-searchable-on-google-it-helps-to-let-things-go-to-your-head\/","title":{"rendered":"Do you want your real estate weblog content to be highly searchable on Google? It helps to let things go to your head"},"content":{"rendered":"

Tom Royce of The Real Estate Bloggers<\/a> has always been a good friend to BloodhoundBlog. We talked earlier today about the New York Times<\/i> article I cited this morning<\/a>. Out of that conversation came an email I shared with all the BloodhoundBlog contributors. Not to hold out on you, I’ll post a version of it here.<\/p>\n

Headlines make a huge difference in how weblogs entries are indexed. Many times I will write a long headline just because it amuses me, but something like this:<\/p>\n

Could anything be sleazier than Redfin CEO Glenn Kelman? How about the Tennessee Association of Realtors?<\/b><\/a><\/p>\n

does this<\/a> — just like that.<\/p>\n

The post is insanely short and it doesn’t even mention Redfin in the body copy.<\/p>\n

We don’t rank well where we don’t compete, but the single most important Googlegredient in weblogging is a relevant, noun-rich headline.<\/p>\n

This holds true for static web pages, too, although they won’t be indexed as often. Expressed as a formula:<\/p>\n

relevance ~= (title ~= headline ~= text)<\/i><\/p>\n

If the title of the page corresponds to the headline, and both correspond to the body text, especially the text near the headline, then the page is going to index well for the keywords in the title. At that point PageRank, etc., are going to matter, but you can completely dominate long tail searches by wisely invoking the formula above in your local market. Like this:<\/p>\n

What makes a Scripps Ranch home sell? Price, preparation, presentation — and a buyer<\/b><\/p>\n

That should slay dragons on “sell a home in Scripps Ranch”. More of the same is better, and the right mix of content can completely kill the category. In other words, write enough about Scripps Ranch and you will score in the first three searches on anything Scripps Ranch-related.<\/p>\n

I’m emphasizing headlines here, but my presumption is that the title tag will duplicate the headline. In some — but not all — WordPress templates, it’s done that way by default. If your theme is among the exceptions, I wrote a post in March that tells you how to fix the problem<\/a>. When you write static web pages, copy the headline into the title tag. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tom Royce of The Real Estate Bloggers has always been a good friend to BloodhoundBlog. We talked earlier today about the New York Times article I cited this morning. Out of that conversation came an email I shared with all the BloodhoundBlog contributors. Not to hold out on you, I’ll post a version of it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":217,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/217\/i-think-this-my-be-the-more-interesting-redfin-news\/","url_meta":{"origin":1498,"position":0},"title":"I think this may be the more interesting RedFin news . . .","author":"Greg Swann","date":"August 16, 2006","format":false,"excerpt":"Founder David Eraker to Leave Redfin. It certainly couldn't be because he was acting too much like a hard-headed real estate broker... Technorati Tags: blogging, disintermediation, dual agency, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1438,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1438\/not-to-be-missed-marlow-the-hammer-harris-on-the-redfin-hustle\/","url_meta":{"origin":1498,"position":1},"title":"Not to be missed: Marlow (The Hammer) Harris on the Redfin hustle","author":"Greg Swann","date":"May 16, 2007","format":false,"excerpt":"Eminently worth waiting for:I\u2019d love to be a fly on the wall at those meetings with the investors and venture capitalists. Pie charts, graphs, facts, figures. Lots of talk about disintermediation and volume of scale and that sort of thing. When Redfin fails, they won\u2019t blame themselves, the business model,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12308\/should-redfin-be-renamed-right-fin\/","url_meta":{"origin":1498,"position":2},"title":"Should Redfin Be Renamed Right-Fin ?","author":"Brian Brady","date":"June 16, 2010","format":false,"excerpt":"A La Jolla real estate broker noticed an article on Gawker.com, about a listing Redfin published, offering a currently occupied home (that isn't for sale).\u00a0 From Coastal Real Estate Stars: A new listing appeared on Redfin this weekend\u2026.1600 Pennsylvania Avenue! Now, in fairness to the Redfin folks, garbage in= garbage\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9161,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9161\/redfin-turns-a-profit\/","url_meta":{"origin":1498,"position":3},"title":"Redfin Turns a profit","author":"John Rowles","date":"July 13, 2009","format":false,"excerpt":"Mention \"Redfin\" to many real estate traditionalistas and among the \"Yeah, buts...\"\u00a0 the closer is usually, \"Yeah, but they aren't profitable.\" That is no longer the case. Congratulations, Glenn. As we ponder the future of this business,\u00a0 the impact that technology is having and will have, and why it is\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1473,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1473\/could-anything-be-sleazier-than-redfin-ceo-glenn-kelman-how-about-the-tennessee-association-of-realtors\/","url_meta":{"origin":1498,"position":4},"title":"Could anything be sleazier than Redfin CEO Glenn Kelman? How about the Tennessee Association of Realtors?","author":"Greg Swann","date":"May 25, 2007","format":false,"excerpt":"The Tennessee State Legislature is trying to outlaw real estate commission rebates -- guess at whose behest? Little Pink Houses has the dirt. Jonathan Dalton has the dudgeon. Technorati Tags: disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1671,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1671\/redfin-cops-another-12-million-raising-investors-stake-in-the-discount-realtybot-to-40000-per-closed-transaction\/","url_meta":{"origin":1498,"position":5},"title":"Redfin cops another $12 million, raising investors’ stake in the discount realty.bot to $40,000 per closed transaction","author":"Greg Swann","date":"July 17, 2007","format":false,"excerpt":"The indefatigable John Cook:Redfin has raised an additional $12 million in venture funding, money that the Seattle discount real estate broker will use to enhance its Web site and expand into new markets. First up for Redfin are the Washington D.C and Baltimore areas, which are being unveiled today. Next\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1498\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}