{"id":1501,"date":"2007-06-04T09:17:43","date_gmt":"2007-06-04T16:17:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1501"},"modified":"2007-06-04T09:25:54","modified_gmt":"2007-06-04T16:25:54","slug":"first-thoughts-on-real-estate-video-production-stuff-that-works","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1501\/first-thoughts-on-real-estate-video-production-stuff-that-works\/","title":{"rendered":"First thoughts on real estate video production: Stuff that works"},"content":{"rendered":"

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I took the Bert and Ernie movie<\/a> to YouTube to see how it would translate. I had read that much of the YouTube quality issue, that awful blocky MPEGulation, was caused by the quality of the source video, and I wanted to put it that notion to the test. Whatever B&EbtUSA lacks in cinematic art, it is decent-quality NTSC video. In other words, if you drove it into your television, it would look like TV-quality video. Bottom line: Not great, not awful. YouTube clearly is imposing its own compression on the source video, resulting in a significant loss of quality. Even so, the results are not nearly as bad as we resign ourselves to accepting from YouTube. My guess is that worst YouTube videos are being scaled up from iPod-sized source videos.<\/p>\n

I think it’s funny to make a video about weblogging<\/a>, so Cathy and I had our revenge yesterday at open house: We made a two-shot talking had video about video. It’s actually deeply philosophical, which is what poor Cathy has to live through when she lets me talk. But I haven’t cut it together yet, so that will have to wait.<\/p>\n

Another project is to recut the Almeria video<\/a> to try to make it a little less visually disquieting.<\/p>\n

Recall that the original idea behind that film was to come up with an alternative to the “this… is… the… master… bed… room…” style of real estate video. In the film Cathy and I shot yesterday, we spend some time talking about the Greek idea of historia<\/i> — the notion that history is not just a chronicle of events but, rather, an interpretive context — a story<\/i>. I believe that real estate video works when it works as a story<\/i> and not just as a visual summary of the MLS listing.<\/p>\n

As a separate expression of that same kind of idea, BloodhoundBlog contributor Doug Quance brings forth A Study In Staging A Home In Atlanta<\/i><\/a>. The home is shown to full advantage, but, by making the film about the story of the staging of the house, we don’t feel Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I took the Bert and Ernie movie to YouTube to see how it would translate. I had read that much of the YouTube quality issue, that awful blocky MPEGulation, was caused by the quality of the source video, and I wanted to put it that notion to the test. Whatever B&EbtUSA lacks in cinematic art, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,9,5,19],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","hentry","category-marketing","category-photography","category-real-estate","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3109\/using-youtube-video-cameras-to-create-text-plus-video-landing-pages\/","url_meta":{"origin":1501,"position":0},"title":"Using YouTube video cameras to create text plus video landing pages","author":"Greg Swann","date":"May 12, 2008","format":false,"excerpt":"Hunter Jackson of IBlogColumbia.com wrote to me yesterday about the possibility of doing video testimonials with the RCA Small Wonder, a CMOS-based video camera like the Flip Camera we discussed a few days ago. Like the Flip, the Small Wonder has a built-in USB connector, and it also uses AA\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9867\/imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours\/","url_meta":{"origin":1501,"position":1},"title":"iMovie lets me produce six short real estate videos in three hours","author":"Greg Swann","date":"September 27, 2009","format":false,"excerpt":"I've never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs. But: The SMS marketing we're doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to\u2026","rel":"","context":"In "BloodhoundBlog.TV"","block_context":{"text":"BloodhoundBlog.TV","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhoundblogtv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/129\/is-all-video-good-video\/","url_meta":{"origin":1501,"position":2},"title":"Is all video good video?","author":"Greg Swann","date":"July 24, 2006","format":false,"excerpt":"The Real Estate Bloggers have a post on using YouTube video to sell homes:As more people are using high speed bandwidth, the smart real estate agents are using tools such as YouTube to put listings on the internet. This McKinney, Texas real estate agent put together a 40 second teaser\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10536,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10536\/ustream-brings-us-live-video-streaming-from-your-iphone-and-the-world-of-video-podcasting-just-got-a-lot-more-interesting\/","url_meta":{"origin":1501,"position":3},"title":"Ustream brings us live video streaming from your iPhone — and the world of video podcasting just got a lot more interesting…","author":"Greg Swann","date":"December 10, 2009","format":false,"excerpt":"Don't let anyone tell you that I never say anything good about ActiveRain. I saw a passing note yesterday about Ustream.com's new iPhone app, but I ignored it in the crush of business. But this morning there was a post about the Ustream client in ActiveRain's daily spamletter, and that\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3960,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3960\/kodaks-new-zi6-hand-held-video-camera-is-pricey-and-comes-with-no-memory-but-if-its-quicktime-hd-native-it-might-be-worth-it\/","url_meta":{"origin":1501,"position":4},"title":"Kodak’s new Zi6 hand-held video camera is pricey and comes with no memory, but if it’s QuickTime HD native, it might be worth it","author":"Greg Swann","date":"August 18, 2008","format":false,"excerpt":"That's Kodak's brand new Zi6 hand-held video camera. If it looks a lot like a Flip camera, there's a reason for that. At first glance, it's a virtual Flip cam clone, right down to the built-in USB connector and the YouTube video-sharing software. And like the Flip camera, the optics\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1695,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1695\/verizon-and-youtube-finally-hook-up\/","url_meta":{"origin":1501,"position":5},"title":"Verizon and YouTube Finally Hook Up","author":"Lani Anglin","date":"July 24, 2007","format":false,"excerpt":"Verizon and YouTube, sitting in a tree... K-I-S... well, you get it. After endless rumors, it's official- starting next month, Verizon users (with compatible phones) can upload video from their phones directly onto You Tube. Simply modify your YouTube account to accept this stream, then text \"YTUBE\" for videos to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}