{"id":1501,"date":"2007-06-04T09:17:43","date_gmt":"2007-06-04T16:17:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1501"},"modified":"2007-06-04T09:25:54","modified_gmt":"2007-06-04T16:25:54","slug":"first-thoughts-on-real-estate-video-production-stuff-that-works","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1501\/first-thoughts-on-real-estate-video-production-stuff-that-works\/","title":{"rendered":"First thoughts on real estate video production: Stuff that works"},"content":{"rendered":"

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I took the Bert and Ernie movie<\/a> to YouTube to see how it would translate. I had read that much of the YouTube quality issue, that awful blocky MPEGulation, was caused by the quality of the source video, and I wanted to put it that notion to the test. Whatever B&EbtUSA lacks in cinematic art, it is decent-quality NTSC video. In other words, if you drove it into your television, it would look like TV-quality video. Bottom line: Not great, not awful. YouTube clearly is imposing its own compression on the source video, resulting in a significant loss of quality. Even so, the results are not nearly as bad as we resign ourselves to accepting from YouTube. My guess is that worst YouTube videos are being scaled up from iPod-sized source videos.<\/p>\n

I think it’s funny to make a video about weblogging<\/a>, so Cathy and I had our revenge yesterday at open house: We made a two-shot talking had video about video. It’s actually deeply philosophical, which is what poor Cathy has to live through when she lets me talk. But I haven’t cut it together yet, so that will have to wait.<\/p>\n

Another project is to recut the Almeria video<\/a> to try to make it a little less visually disquieting.<\/p>\n

Recall that the original idea behind that film was to come up with an alternative to the “this… is… the… master… bed… room…” style of real estate video. In the film Cathy and I shot yesterday, we spend some time talking about the Greek idea of historia<\/i> — the notion that history is not just a chronicle of events but, rather, an interpretive context — a story<\/i>. I believe that real estate video works when it works as a story<\/i> and not just as a visual summary of the MLS listing.<\/p>\n

As a separate expression of that same kind of idea, BloodhoundBlog contributor Doug Quance brings forth A Study In Staging A Home In Atlanta<\/i><\/a>. The home is shown to full advantage, but, by making the film about the story of the staging of the house, we don’t feel Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I took the Bert and Ernie movie to YouTube to see how it would translate. I had read that much of the YouTube quality issue, that awful blocky MPEGulation, was caused by the quality of the source video, and I wanted to put it that notion to the test. Whatever B&EbtUSA lacks in cinematic art, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5,19],"tags":[],"class_list":{"0":"post-1501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1695,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1695\/verizon-and-youtube-finally-hook-up\/","url_meta":{"origin":1501,"position":0},"title":"Verizon and YouTube Finally Hook Up","author":"Lani Anglin","date":"July 24, 2007","format":false,"excerpt":"Verizon and YouTube, sitting in a tree... K-I-S... well, you get it. After endless rumors, it's official- starting next month, Verizon users (with compatible phones) can upload video from their phones directly onto You Tube. Simply modify your YouTube account to accept this stream, then text \"YTUBE\" for videos to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3109\/using-youtube-video-cameras-to-create-text-plus-video-landing-pages\/","url_meta":{"origin":1501,"position":1},"title":"Using YouTube video cameras to create text plus video landing pages","author":"Greg Swann","date":"May 12, 2008","format":false,"excerpt":"Hunter Jackson of IBlogColumbia.com wrote to me yesterday about the possibility of doing video testimonials with the RCA Small Wonder, a CMOS-based video camera like the Flip Camera we discussed a few days ago. Like the Flip, the Small Wonder has a built-in USB connector, and it also uses AA\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9867\/imovie-lets-me-produce-six-short-real-estate-videos-in-three-hours\/","url_meta":{"origin":1501,"position":2},"title":"iMovie lets me produce six short real estate videos in three hours","author":"Greg Swann","date":"September 27, 2009","format":false,"excerpt":"I've never loved video as a means of promoting real estate listings. I much prefer lots and lots of really big, really detailed photographs. But: The SMS marketing we're doing with DriveBuy Technologies makes video a necessity. The integration of YouTube into smart-phones is simply too compelling an opportunity to\u2026","rel":"","context":"In "BloodhoundBlog.TV"","block_context":{"text":"BloodhoundBlog.TV","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhoundblogtv\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2690,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2690\/virtual-tour-videos-on-youtubea-soon-to-be-no-no\/","url_meta":{"origin":1501,"position":3},"title":"Virtual Tour Videos on YouTube…a soon to be no-no…","author":"Eric Blackwell","date":"March 1, 2008","format":false,"excerpt":"A growing trend among REALTORs has been to replace their old school Virtual Tours with a You Tube video that they incorporate into their blog, site and even onto REALTOR.com. Actually, the cool part was that you could put them ANYWHERE. No problem! Well ummm...actually there is a problem with\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3133,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3133\/the-flip-digital-video-camera-makes-illustrating-real-estate-ideas-fast-convenient-and-fun\/","url_meta":{"origin":1501,"position":4},"title":"The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun","author":"Greg Swann","date":"May 17, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). Watch this space. There should be a lot of Flip video coming out of Unchained. \u00a0The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun I'm becoming a fan of digital video for\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3135,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3135\/flip-videos-from-the-heard-unchained-and-ready-to-learn\/","url_meta":{"origin":1501,"position":5},"title":"Flip videos from the Heard: Unchained and ready to learn","author":"Greg Swann","date":"May 18, 2008","format":false,"excerpt":"Video by Teri Lussier using the Flip camera. A young convert: Mary McKnight on SEO and social networking: Much more at our YouTube channel.","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}