{"id":1509,"date":"2007-06-06T00:48:05","date_gmt":"2007-06-06T07:48:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1509"},"modified":"2007-06-06T00:50:22","modified_gmt":"2007-06-06T07:50:22","slug":"the-style-of-your-soul-the-fundamental-virtue-of-conscientious-real-estate-weblogging","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1509\/the-style-of-your-soul-the-fundamental-virtue-of-conscientious-real-estate-weblogging\/","title":{"rendered":"The style of your soul: The fundamental virtue of conscientious real estate weblogging"},"content":{"rendered":"

“If a writer wrote merely for his time, I would have to break my pen and throw it away.” –Victor Hugo<\/i><\/p><\/blockquote>\n

The Russell Shaw entry What’s wrong with Zip Realty?<\/a>, written in February, was the most clicked-upon post on BloodhoundBlog on Tuesday. Debunking Zillow.com<\/a>, which was written last July and which often comes in first, took second place.<\/p>\n

I’m making note of this because there is a celebration of mental indolence going on just now, reflexively offered up as the rationale and justification for<\/i> mental indolence. This by itself is meaningless: Erg for erg, laziness is the hardest job there is.<\/p>\n

But it occurred to me that the RE.net has undertaken efforts, formal and informal, to instruct novices in the art of real estate weblogging — and laziness is very bad weblogging advice.<\/p>\n

The job is what it is. It takes what it takes. If you don’t feel up to taking on the world, that’s fine. But don’t affect to pretend to believe that goofy pictures and bold subheads can take the place of rational discourse. It is actually possible to destroy a specious pose with one onomatopoeical word<\/a>, but, most often, the work of the mind requires a greater effort.<\/p>\n

This matters because you are not writing solely for the day and the visitors thereof. If there is any importance at all to the work that you do, it will be linked and searched. The post that gets only nine hard clicks today may someday get ninety clicks every day — if it deserves them.<\/p>\n

What you do is your business, and most of weblogging is ephemeral — of moment for substantially less than a moment. We work the way we do here because we don’t<\/i> affect to admire the half-assed. If you choose instead to indulge your worst appetites, arguing that that this is the path to popularity among people seeking to indulge their own worst appetites — rave on. It means less than nothing. The work of the mind in real estate will go on — in links, in searches, in perpetuity — without you.<\/p>\n

But: If you actually care about improving your own mind Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“If a writer wrote merely for his time, I would have to break my pen and throw it away.” –Victor Hugo The Russell Shaw entry What’s wrong with Zip Realty?, written in February, was the most clicked-upon post on BloodhoundBlog on Tuesday. Debunking Zillow.com, which was written last July and which often comes in first, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,6,5,16],"tags":[],"class_list":{"0":"post-1509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-marketing","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1298,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1298\/real-estate-weblogging-101-our-story-so-far\/","url_meta":{"origin":1509,"position":0},"title":"Real Estate Weblogging 101: Our story so far","author":"Greg Swann","date":"April 13, 2007","format":false,"excerpt":"Here's a true fact of weblogging: Sometimes you decide you want to do something that requires you to go back and edit 30 or 40 posts. As an example, imagine that you decided you wanted to add a new category. You would have to go back and re-categorize all the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/417\/blogoff-post-40-real-estate-weblogging-post-on-weekends\/","url_meta":{"origin":1509,"position":1},"title":"Blogoff Post #40: Real estate weblogging? Post on weekends . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here are tips number forty-one and forty-three:Post on weekdays, because there are more readers. Post on weekends, because there are fewer new posts.In real estate weblogging, there are a lot more readers on weekdays than\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1595,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1595\/seven-days-of-the-dog-thats-no-bloodhound-thats-just-a-mangy-old-mutt\/","url_meta":{"origin":1509,"position":2},"title":"Seven Days of the Dog: That’s no Bloodhound, that’s just a mangy old mutt!","author":"Greg Swann","date":"June 28, 2007","format":false,"excerpt":"We write a lot about real estate weblogging. We have categories on Blogging, on Blog Carnivals, on the Carnival of Real Estate and on Weblogging 101, with much of what we've written on real estate weblogging having been repurposed into a blog-book on the subject, RealEstateWeblogging101.com. Truly, weblogging is a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":1509,"position":3},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1559,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1559\/real-estate-weblogging-101-a-how-to-book-in-weblog-form-for-would-be-real-estate-webloggers\/","url_meta":{"origin":1509,"position":4},"title":"Real Estate Weblogging 101: A how-to book-in-weblog-form for would-be real estate webloggers","author":"Greg Swann","date":"June 21, 2007","format":false,"excerpt":"In commemoration of the Southwest Real Estate Blogging Conference, BloodhoundBlog today launches Real Estate Weblogging 101, a book-in-weblog-form about weblogging for real estate professionals. The book is built as a WordPress weblog because it seemed foolish to me to write about a deep-linking medium without deep linking. Even so, I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1793,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1793\/real-estate-weblogging-to-create-the-kind-of-relationships-that-lead-to-closed-transactions-repeats-and-referrals\/","url_meta":{"origin":1509,"position":5},"title":"Real estate weblogging to create the kind of relationships that lead to closed transactions, repeats and referrals","author":"Greg Swann","date":"August 13, 2007","format":false,"excerpt":"Sorry, Michael, but sometimes plumbers gotta talk about pipes. This is Teresa Boardman writing at The Real Estate Tomato:In my humble opinion it isn't about how many people read me. It is about who reads me and why. It is about speaking directly to the clients you prefer working with.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1509\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}