{"id":15108,"date":"2011-09-16T06:00:07","date_gmt":"2011-09-16T13:00:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15108"},"modified":"2011-09-15T21:50:00","modified_gmt":"2011-09-16T04:50:00","slug":"3-things-you-need-to-know-and-1-thing-you-need-to-be-to-blog-successfully","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15108\/3-things-you-need-to-know-and-1-thing-you-need-to-be-to-blog-successfully\/","title":{"rendered":"3 Things You Need To Know and 1 Thing You Need To Be To Blog Successfully"},"content":{"rendered":"

Having begun blogging in the summer of ’06, I found that many considered me one of the so-called pioneers in ‘online’ real estate. Frankly, I think that’s both true, and completely false. True, cuz inside the tightly defined real estate community I was<\/em> a pioneer. Even now some of my local agent buds are taken aback when learning I’ve been blogging over five years now. On the other hand, the real pioneers in real estate blogging were doin’ their thing online back when I thought it was cool that I knew how to send email — and no doubt before. <\/p>\n

What’s funny is when my friends ask me why? When I tell ’em how much my blog has produced in terms of closed business — skinned cats — they’re almost always a bit incredulous. Then they try to be Columbo with questions designed to appear innocent, but based upon obvious disbelief. Sometimes it’s been comical. <\/p>\n

Why some blogs work and the vast majority don’t<\/strong><\/p>\n

Before beginning, it’s important for readers who don’t know me or of me, to realize that I’m President for Life of TechTards Anonymous. I know virtually nothing about SEO. If you were to find ‘key words’ in any post I write anywhere, it’s an accident every time. … _ _ _ … is the only code I know.<\/p>\n

Content is King!<\/em> is the battle cry for blogging, though recent history shows many who’ve valiantly tried to discount that principle. I’m here to tell ya, with whatever respect is due blogging detractors, content is<\/em> King of the blogging universe — at least of the one in which I live. And please, pretty please with sugar on top, don’t come up with the whole, “Yeah, Jeff, but you’re in investments — it’s different for you.”<\/em> crappola. It’s not. There are literally hundreds of real estate investment sites lookin’ to create business, most, at least in part through blogging. I’m not the Lone Ranger, the exception that proves the point. <\/p>\n

House agents who blog, and write solid gold content consistently are succeeding wildly. Ask Greg if he thinks his company’s Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Having begun blogging in the summer of ’06, I found that many considered me one of the so-called pioneers in ‘online’ real estate. Frankly, I think that’s both true, and completely false. True, cuz inside the tightly defined real estate community I was a pioneer. Even now some of my local agent buds are taken […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,212],"tags":[],"class_list":{"0":"post-15108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-enduring-interest","8":"category-flourishing","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2603,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2603\/unchained-pioneers-podcast-with-brad-coy-and-andy-kaufman-on-how-they-hope-to-benefit-by-coming-to-bloodhoundblog-unchained\/","url_meta":{"origin":15108,"position":0},"title":"Unchained Pioneers: Podcast with Brad Coy and Andy Kaufman on how they hope to benefit by coming to BloodhoundBlog Unchained","author":"Brian Brady","date":"February 15, 2008","format":false,"excerpt":"I had a great talk with Social Media Marketing pioneers Andy Kaufman and Brad Coy this afternoon. They were among the first folks to register for BloodhoundBlog Unchained. If you click on the podcast linked below, they'll tell you in their own words the benefits they hope to bring home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2673,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2673\/bebop-and-the-brain-thelonious-monks-career-advice-to-working-realtors-and-lenders-we-wanted-a-music-that-they-couldnt-play\/","url_meta":{"origin":15108,"position":1},"title":"Bebop and the brain — Thelonious Monk’s career advice to working Realtors and lenders: “We wanted a music that they couldn’t play”","author":"Greg Swann","date":"February 28, 2008","format":false,"excerpt":"We listen to Bebop Jazz in the office. If I talk about music, I tend to talk about Rock 'n' Roll or Country, just because they're more inclusive. Bebop is demanding music even for Jazz, definitely an acquired taste. Instrumental music is good at work, of course, since you can\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1551,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1551\/jay-thompson-greg-swann-weblogging-and-liquor-the-first-southwest-real-estate-blogging-conference-is-on-june-21st\/","url_meta":{"origin":15108,"position":2},"title":"Jay Thompson, Greg Swann, weblogging and liquor: The First Southwest Real Estate Blogging Conference is on June 21st","author":"Greg Swann","date":"June 18, 2007","format":false,"excerpt":"Reminding you that Jay Thompson, the Phoenix Real Estate Guy, and I will be speaking the Phoenix Area Active Rain Gathering and First Southwest Real Estate Blogging Conference, to be held on Thursday, June 21st, at 3pm. The event is being put together by Shailesh Ghimire of CTX Mortgage. Visit\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1562,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1562\/southwest-real-estate-blogging-conference-notes-from-the-epicenter\/","url_meta":{"origin":15108,"position":3},"title":"Southwest Real Estate Blogging Conference: Notes from the epicenter","author":"Greg Swann","date":"June 21, 2007","format":false,"excerpt":"Jay Thompson, The Phoenix Real Estate Guy, making his presentation on real estate weblogging at today's Southwest Real Estate Blogging Conference. Jay was fantastic, with one practical demonstration after another of the power of weblogging. Jonathan Dalton added some great insights from the sidelines, and the incomparable Dave Smith made\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1513,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1513\/jay-thompson-and-greg-swann-to-speak-at-first-southwest-real-estate-blogging-conference-on-june-21st\/","url_meta":{"origin":15108,"position":4},"title":"Jay Thompson and Greg Swann to speak at First Southwest Real Estate Blogging Conference on June 21st","author":"Greg Swann","date":"June 6, 2007","format":false,"excerpt":"Jay Thompson, the Phoenix Real Estate Guy, and I will be speaking the Phoenix Area Active Rain Gathering and First Southwest Real Estate Blogging Conference, to be held on Thursday, June 21st, at 3pm. If you're going to see Russell Shaw speak at Arizona Real Estate Commissioner Sam Wercinski's event,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":291,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/291\/the-carnival-of-blogging-success\/","url_meta":{"origin":15108,"position":5},"title":"The Carnival of Blogging Success . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"...an exploration of the benefits of real estate weblogging, is up at The Real Estate Tomato. 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