{"id":15116,"date":"2011-09-19T06:31:01","date_gmt":"2011-09-19T13:31:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15116"},"modified":"2011-09-19T06:45:15","modified_gmt":"2011-09-19T13:45:15","slug":"boston-globe-story-on-social-media-and-real-estate","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15116\/boston-globe-story-on-social-media-and-real-estate\/","title":{"rendered":"Boston Globe story on Social Media and Real Estate"},"content":{"rendered":"

With Jeff’s post below<\/a> still fresh in my mind, I read a story in the \u00a0Boston Globe Real Estate section over the weekend<\/a>\u00a0that attempted to sort of let buyers and sellers know that brokers and agents are adapting to social media:<\/p>\n

Although it\u2019s hard for Bourgeois to quantify just how many sales have come through social media, he believes that anecdotally it\u2019s working.<\/p><\/blockquote>\n

If you can’t measure it, you can’t manage it. Anecdotal ROI is worth about as much as having Mickey Mouse and Bugs Bunny create an account to use your IDX search.<\/p>\n

\n
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\u201cIf everyone is hanging out at the donut shop, that\u2019s where you would go to get business. That\u2019s where people would meet in the old days,\u2019\u2019 said Haley Brooks.<\/p>\n<\/div>\n<\/blockquote>\n

\n

This would be a typical real estate section non-article if it weren’t for Brook’s observation about the donut shop. She is right: Facebook, or a blog via Google, is where people who already know you or about you<\/em> go to find you these days as opposed to the Lion’s Club,\u00a0 a little league game or, yes, the donut shop.<\/p>\n

This is born out by\u00a0 NAR’s 2010 Survey of Buyers and Sellers (click on the image to make it big enough to read):<\/p>\n

\"\"<\/a><\/p>\n

48% of the people who bought in 2010 found their agent via a personal referral. “Internet Web sites” (as opposed to what other kind? Print Web sites?) is a distant 2nd with 10%, and I’m guessing that refers to traditional listing syndication and broker sites, not blogs or Facebook.<\/p>\n

Still, 10% is 10%. Clearly, you want to make sure that whatever you are doing on the Web to cement 50% of the leads from referrals works for the 10% who find you by accident or design. The bigger the operation, the more important picking off that 10% becomes, so the broker or the franchise should focus on what it takes to compete for people who are shopping without an agent in mind, and agents should be working to make sure they are the agent that people have in mind no matter what site they happen to use.<\/p>\n

As is often the case with these Read more<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

With Jeff’s post below still fresh in my mind, I read a story in the \u00a0Boston Globe Real Estate section over the weekend\u00a0that attempted to sort of let buyers and sellers know that brokers and agents are adapting to social media: Although it\u2019s hard for Bourgeois to quantify just how many sales have come through […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-15116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1657,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1657\/the-imperative-of-divorced-commissions-part-2-the-inherent-value-of-free\/","url_meta":{"origin":15116,"position":0},"title":"The Imperative of Divorced Commissions, Part 2: The Inherent Value of Free","author":"Jeff Kempe","date":"July 14, 2007","format":false,"excerpt":"By far the most entertaining marketing presentation I've ever suffered was in the mid-eighties. I was representing a small shoe manufacturer in Worcester, MA. It was early in the comfort revolution, and the company owner had come up with a way to put a donut in the insole for the\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1363,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1363\/boston-globe-on-the-enblogged-globe-brokers-in-blogsville\/","url_meta":{"origin":15116,"position":1},"title":"Boston Globe on the enblogged globe: Brokers in Blogsville","author":"Greg Swann","date":"April 29, 2007","format":false,"excerpt":"The Boston Globe has a feature on RE.net webloggers today. Nothing that will seem to be news to regular real estate weblog readers, but a nice chance to shine for a lot of familiar names. No mention of RCG, Matrix or BHB, but that's perfectly understandable. When reporters finally resolve\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":138,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/138\/the-elemental-aimlessness-of-mls-lessness\/","url_meta":{"origin":15116,"position":2},"title":"The elemental aimlessness of MLS-lessness . . .","author":"Greg Swann","date":"July 26, 2006","format":false,"excerpt":"Citing an article from the Boston Globe, the Real Estate Investing For Real bog insists that:There should be a system where anyone, real estate agents, FSBOs, etc., can list or search for properties.Great news! Such a tool exists. It's called the classified section of the newspaper. Not so cheap to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1220,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1220\/a-boston-advertising-photographer-becomes-a-boston-real-estate-photographer-with-stunning-results\/","url_meta":{"origin":15116,"position":3},"title":"A Boston advertising photographer becomes a Boston real estate photographer — with stunning results","author":"Greg Swann","date":"March 26, 2007","format":false,"excerpt":"Richard Riccelli fingered this New York Times article on real estate photography and related technologies (it's behind a registration wall to make sure you know they don't get it). Evidently, Richard had been impressed enough with my ideas about real estate photography to impress them upon the professional advertising photographer\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1359,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1359\/sailing-the-red-oceans-real-estate-start-ups-weblog-shut-downs-and-getting-google-to-trust-your-site-in-advance\/","url_meta":{"origin":15116,"position":4},"title":"Sailing the Red Oceans: Real estate start-ups, weblog shut-downs and getting Google to trust your site in advance","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"I have news, but some of it is getting a little stale. My apologies. I have been buried, not that this is unusual. As Kris Berg reports in her inimitable way, Redfin has relaunched, rebranded and all but reinvented itself, establishing a beachhead in Boston in the process. As far\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2918,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2918\/80000-members-and-only-300-have-anything-to-sell\/","url_meta":{"origin":15116,"position":5},"title":"80,000 Members And Only 300 Have Anything To Sell?","author":"Barry Cunningham","date":"April 8, 2008","format":false,"excerpt":"In addition to questioning certain real estate agents as to just what they do that justifies the commission that they charge, we also have wondered aloud if the real estate market is in the state that it is because there are \"no buyers\"or is the real estate market in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/inactive.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15116"}],"version-history":[{"count":7,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15116\/revisions"}],"predecessor-version":[{"id":15124,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15116\/revisions\/15124"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}