{"id":1512,"date":"2007-06-06T08:48:49","date_gmt":"2007-06-06T15:48:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1512"},"modified":"2007-06-24T10:12:37","modified_gmt":"2007-06-24T17:12:37","slug":"third-thoughts-on-real-estate-video-production-marketing-mind-to-mind","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1512\/third-thoughts-on-real-estate-video-production-marketing-mind-to-mind\/","title":{"rendered":"Third thoughts on real estate video production: Marketing Mind-to-Mind"},"content":{"rendered":"<p>Another clip from the discussions Cathy and I had Sunday at open house. This film explores ideas for the focused marketing of specific types of real estate products &#8212; for example, how we might take different approaches with historic versus ultra-modern versus mid-century homes. Amazingly enough, there is some actual visual interest in the movie &#8212; all of it added in post-production.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another clip from the discussions Cathy and I had Sunday at open house. This film explores ideas for the focused marketing of specific types of real estate products &#8212; for example, how we might take different approaches with historic versus ultra-modern versus mid-century homes. Amazingly enough, there is some actual visual interest in the movie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,18,5,19],"tags":[],"class_list":{"0":"post-1512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-podcast","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1394,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1394\/pachelbel-versus-warhol-taking-desktop-real-estate-video-to-the-streets\/","url_meta":{"origin":1512,"position":0},"title":"Pachelbel versus Warhol: Taking desktop real estate video to the streets","author":"Greg Swann","date":"May 7, 2007","format":false,"excerpt":"I stand accused of being the \"Andy Warhol of real estate video\". I'm pretty sure them's fightin' words, but, rather than exacting my vengeance by making a nine-hour film of a dripping faucet, I have chosen instead to assert my classical roots. Vide: I had planned to do a video\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1506,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1506\/second-thoughts-on-real-estate-video-production-video-verite-what-video-can-and-cannot-do\/","url_meta":{"origin":1512,"position":1},"title":"Second thoughts on real estate video production: Video Verite &#8212; what video can and cannot do","author":"Greg Swann","date":"June 5, 2007","format":false,"excerpt":"This is a piece of the video we shot on Sunday. There's another segment, on marketing, that I may post, also. This film is a discussion of the nature of discursive prose as an art form, and why video, for all its strengths, cannot supplant prose in weblogging. This could\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":606,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/606\/the-carnival-of-real-estate-13\/","url_meta":{"origin":1512,"position":2},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"November 6, 2006","format":false,"excerpt":"...is up at Landlord Shmanlord. Seeds of Growth took first prize -- amazingly enough with a pumpkin delivered by a Realtor. The difference in perception -- warm gift versus cheesy gimmick -- is enlightening. Jim Cronin at The Real Estate Tomato is host to The Carnival of Business this week,\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":360,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/360\/dual-agency-duel-across-the-deserts\/","url_meta":{"origin":1512,"position":3},"title":"Dual agency duel across the deserts . . .","author":"Greg Swann","date":"September 21, 2006","format":false,"excerpt":"Dual agency: Pro versus Con. Technorati Tags: blogging, dual agency, real estate, real estate marketing","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2388,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2388\/see-me-on-tv-discussing-the-science-of-waxed-fruit\/","url_meta":{"origin":1512,"position":4},"title":"See me on TV discussing the science of waxed fruit","author":"Greg Swann","date":"December 18, 2007","format":false,"excerpt":"No, that's not quite right. I actually can lecture on the importance of waxed fruit in the production of TV news, but that's not why I'll be on the Fox Business Network tomorrow sometime between 10 and 11 am MST. I don't think we get it here, but they'll probably\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1410,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1410\/truliacom-versus-zillowcom-revisited-are-your-end-users-temporary-or-permanent\/","url_meta":{"origin":1512,"position":5},"title":"Trulia.com versus Zillow.com revisited: Are your end-users temporary or permanent?","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"This is me last month, at the time of the Zillow.com's most-recent software release:In the world of Trulia.com -- and other listings.bots focused on evanescent listings -- users come and go. On the idealized Planet Zillow, users come and stay. Home buying is at most an 18-month effort undertaken every\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}