![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/SnippedAd.jpg\"\/)
<\/p>\nI showed a house today in one of the historic districts we farm. A copy of the neighborhood newsletter was laid out the mantle, along with the fliers and business cards. I took a quick peek to see our ad, the only print advertising we’re doing right now.<\/p>\n
Here’s what I saw:<\/p>\n
<\/p>\n
A piece of our ad had been cut out. There was nothing significant behind it, so it was clearly our ad that had been excised. This is what that ad should look like:<\/p>\n
You can click on the image to see a PDF version, if you like.<\/p>\n What was cut? The highlighted copy in this picture:<\/p>\n The only thing I can figure is that the lister didn’t want the seller to see that part of our ad. Nice to know someone is paying attention… Technorati Tags: arizona<\/a>, arizona real estate<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I showed a house today in one of the historic districts we farm. A copy of the neighborhood newsletter was laid out the mantle, along with the fliers and business cards. I took a quick peek to see our ad, the only print advertising we’re doing right now. Here’s what I saw: A piece of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5],"tags":[],"class_list":{"0":"post-1522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":714,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/714\/so-whats-your-problemor-a-10-minute-makeover-on-how-to-make-your-listing-copy-more-attention-getting-more-interesting-and-most-of-all-more-effective\/","url_meta":{"origin":1522,"position":0},"title":"So what’s your problem? (Or a 10-minute makeover on how to make your listing copy more attention getting, more interesting, and most of all, more effective.)","author":"Richard Riccelli","date":"November 29, 2006","format":false,"excerpt":"A fundamental difference between general advertising (image, awareness, brand-building ads--the stuff Century 21 and ReMax does nationally) and direct response advertising (the targeted, measurable results-driven stuff YOU and frontliners like the Bergs--and welcome Kris! what a good get Greg--do locally) is that the former tries to change the way customers\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":540,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/540\/flat-fee-buyer-representation-the-scientific-advertising-way\/","url_meta":{"origin":1522,"position":1},"title":"Flat fee buyer representation the Scientific Advertising way…","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"Richard Riccelli made me re-write the ad for flat fee buyer representation last night. He convinced me that trying to sell the whole idea in a space ad would not be as effective as driving traffic to a web page, where we are free to discuss the idea at any\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7460,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7460\/my-zinepal-wish-list-editors-copyfit-by-cutting-and-adding-copy\/","url_meta":{"origin":1522,"position":2},"title":"My ZinePal wish list: Editors copyfit by cutting and adding copy","author":"Greg Swann","date":"March 12, 2009","format":false,"excerpt":"This is an email I sent last night to Frank Worsley of ZinePal. Also copied on this email were Teri Lussier, Brad Coy, Cheryl Johnson, Brian Brady, Sean Purcell and Eric Blackwell, the folks who have been talking about ZinePal privately. I'm sharing this in the hopes that it will\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1959,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1959\/will-google-be-a-victim-of-the-sub-prime-mess-it-is-inconceivable-that-mortgage-related-advertising-revenue-isnt-shrinking\/","url_meta":{"origin":1522,"position":3},"title":"Will Google be a victim of the sub-prime mess? “It is inconceivable that mortgage-related advertising revenue isn’t shrinking”","author":"Greg Swann","date":"September 22, 2007","format":false,"excerpt":"Barrons:Ever since Google (ticker: GOOG) whiffed on its second-quarter earnings, fans and critics alike have been entertaining this critical question. Critics such as Barron's Roundtable member Fred Hickey are convinced that not even GOOG can avoid the impact of the credit mess that has rocked financial markets and prompted the\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3127,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3127\/a-link-letter-instead-of-a-post-by-a-man-too-scattered-by-the-winds\/","url_meta":{"origin":1522,"position":4},"title":"A link letter: Instead of a post by a man too scattered by the winds","author":"Greg Swann","date":"May 16, 2008","format":false,"excerpt":"Colleen Kulikowski sent me a sweet card wishing us success with Unchained. Enclosed was a packet of Aster seeds. If I can get them to grow, I'll take pictures. Tom Royce sent an email note telling us to break a leg. Kevin Warmath needs a roommate for Unchained. If you\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/222\/custom-signs-week-two\/","url_meta":{"origin":1522,"position":5},"title":"Custom signs, week two . . .","author":"Greg Swann","date":"August 18, 2006","format":false,"excerpt":"Okay, now we have the full treatment, a big sign at 24x36\" plus the two smaller signs. The two custom signs were made at one-sixth scale in QuarkXPress, then scaled up in Illustrator, then rasterized at 300 DPI in PhotoShop. I want to do it differently the next time, because\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/WhyacustomsignLG.jpg\"\/)
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