{"id":1526,"date":"2007-06-12T08:16:29","date_gmt":"2007-06-12T15:16:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1526"},"modified":"2007-06-12T08:18:32","modified_gmt":"2007-06-12T15:18:32","slug":"one-simple-step-advertisers-and-realtor-associations-can-take-for-a-cleaner-greener-world-stop-printing-stuff","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1526\/one-simple-step-advertisers-and-realtor-associations-can-take-for-a-cleaner-greener-world-stop-printing-stuff\/","title":{"rendered":"One simple step advertisers and Realtor associations can take for a cleaner, greener world: Stop printing stuff!"},"content":{"rendered":"

I’m in the process of cleaning my desk. Pause a moment and consider how big a chore has to be before it becomes a “process.” I did the lawnmower job yesterday (with poor Cameron hauling away the clippings, as it were), and I’ll tackle the finessing, the trimming and edging, in spare moments today.<\/p>\n

But while I was working late yesterday, I had a blinding epiphany, a magical, mystical, miraculous method to keep my desk clean forever:<\/p>\n

Would everyone please<\/i> stop printing stuff!<\/p>\n

I threw away half a landfill of Realtor association debris yesterday: Realtor magazine, the state and local newsletters, etc. I threw away two years’ worth of CRS membership directories, both still unopened in the boxes they shipped in. Miscellaneous Realtor magazines, direct-mail promotions I thought I might want to have a look at, the goofy workbooks they hand out at advanced-designation classes, etc. Piles and piles of paper — disorganized in the piles, but disorganized in essence<\/i>, inherently non-searchable and thus inherently useless.<\/p>\n

I thought about hanging onto the Realtor magazines, but why would I? I don’t have the time to give to everything I want to read on-line. I have almost zero<\/i> time for printed books, which at least promise<\/i> to repay their marginal time-cost in information density. (A marginal calculus of reading!) It could<\/i> be that there is something in all those unread magazines that I cannot discover on the net. But, second-for-second of my time, I will learn so much more working the way I do now that I cannot risk wasting my time prospecting through random atoms for a nugget of gold that may not even be there.<\/p>\n

And: Where paper is static and dead, in the net.world, good ideas get echoed. If anyone, anywhere dug up gold in a dead-tree artifact, I will run across that idea a dozen times over the course of a year on the net. The web is dynamic, self-correcting and searchable. Atom-based media are inherently inferior to electronic media.<\/p>\n

That’s not all. Half of the dead-tree detritus I threw away yesterday was yammering about the fundamental religious virtue of being “Green.” Rationing is the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m in the process of cleaning my desk. Pause a moment and consider how big a chore has to be before it becomes a “process.” I did the lawnmower job yesterday (with poor Cameron hauling away the clippings, as it were), and I’ll tackle the finessing, the trimming and edging, in spare moments today. But […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-1526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8344,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8344\/a-real-estate-recipe-for-success-scripts-and-luck-practice-makes-prepared\/","url_meta":{"origin":1526,"position":0},"title":"A real estate recipe for success: Scripts and Luck: Practice makes prepared","author":"Teri Lussier","date":"May 10, 2009","format":false,"excerpt":"I received a call about one of these properties and I threw the play book out the window and just started talking to the caller. Just talking about the property- how much work it might take, and by the way, do you understand the HUD buying process? No? Well it's\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2306,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2306\/our-program-is-so-simple-even-a-realtor-or-a-loan-originator-can-do-it\/","url_meta":{"origin":1526,"position":1},"title":"Our program is so simple even a Realtor or a Loan Originator can do it","author":"Jay Thompson","date":"December 2, 2007","format":false,"excerpt":"I\u2019m a firm believer that you can often learn as much by a bad example as you can a good one. Yesterday this little nugget slipped past my spam filters. Something, I don\u2019t know what, compelled me to read it. I need your help. Do you know someone that knows\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1307,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1307\/the-future-of-realtor-data-management\/","url_meta":{"origin":1526,"position":2},"title":"The Future of Realtor Data Management","author":"James Hsu","date":"April 15, 2007","format":false,"excerpt":"Following on the heels of Greg's write-up on web technology for blogging, I thought I'd share with everyone a relatively recent technology discovery of mine...one that is quickly transforming how I as Realtor organize and manage all the information I come across with in my work. For whatever reason, going\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6826,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6826\/things-not-to-do\/","url_meta":{"origin":1526,"position":3},"title":"Things not to do…","author":"Eric Blackwell","date":"February 5, 2009","format":false,"excerpt":"At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it. But lately I am seeing more and more\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13529,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13529\/its-415-pm-do-you-know-where-your-realtor-is-a-consumers-guide-to-using-social-media-the-supervise-your-goof-off-employee\/","url_meta":{"origin":1526,"position":4},"title":"It’s 4:15 pm. Do you know where your Realtor is? A consumer’s guide to using social media to supervise your goof-off employee.","author":"Greg Swann","date":"November 6, 2010","format":false,"excerpt":"Your mortgage lender just called. The appraiser is standing outside the home you're hoping to buy, but there is no key in the lockbox. The lender called you so that you could call your Realtor. Your Realtor in turn can call the listing agent, and then someone can get over\u2026","rel":"","context":"In "Abusing Twitter"","block_context":{"text":"Abusing Twitter","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/abusing-twitter\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9849,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9849\/three-new-dogs-for-the-bloodhound-pack-damon-chetson-robert-worthington-and-greg-dallaire-and-a-reminder-about-transparency\/","url_meta":{"origin":1526,"position":5},"title":"Three new dogs for the Bloodhound pack — Damon Chetson, Robert Worthington and Greg Dallaire — and a reminder about transparency","author":"Greg Swann","date":"September 25, 2009","format":false,"excerpt":"Yesterday I had mail from a Realtor who had proposed the idea of custom yard signs to a listing prospect. The client's eyes lit up, and he saw not only the immediate possibilities but the future portents. Here's what the Realtor had to say about it all:One thing I found\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1526"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1526\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}