{"id":1526,"date":"2007-06-12T08:16:29","date_gmt":"2007-06-12T15:16:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1526"},"modified":"2007-06-12T08:18:32","modified_gmt":"2007-06-12T15:18:32","slug":"one-simple-step-advertisers-and-realtor-associations-can-take-for-a-cleaner-greener-world-stop-printing-stuff","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1526\/one-simple-step-advertisers-and-realtor-associations-can-take-for-a-cleaner-greener-world-stop-printing-stuff\/","title":{"rendered":"One simple step advertisers and Realtor associations can take for a cleaner, greener world: Stop printing stuff!"},"content":{"rendered":"

I’m in the process of cleaning my desk. Pause a moment and consider how big a chore has to be before it becomes a “process.” I did the lawnmower job yesterday (with poor Cameron hauling away the clippings, as it were), and I’ll tackle the finessing, the trimming and edging, in spare moments today.<\/p>\n

But while I was working late yesterday, I had a blinding epiphany, a magical, mystical, miraculous method to keep my desk clean forever:<\/p>\n

Would everyone please<\/i> stop printing stuff!<\/p>\n

I threw away half a landfill of Realtor association debris yesterday: Realtor magazine, the state and local newsletters, etc. I threw away two years’ worth of CRS membership directories, both still unopened in the boxes they shipped in. Miscellaneous Realtor magazines, direct-mail promotions I thought I might want to have a look at, the goofy workbooks they hand out at advanced-designation classes, etc. Piles and piles of paper — disorganized in the piles, but disorganized in essence<\/i>, inherently non-searchable and thus inherently useless.<\/p>\n

I thought about hanging onto the Realtor magazines, but why would I? I don’t have the time to give to everything I want to read on-line. I have almost zero<\/i> time for printed books, which at least promise<\/i> to repay their marginal time-cost in information density. (A marginal calculus of reading!) It could<\/i> be that there is something in all those unread magazines that I cannot discover on the net. But, second-for-second of my time, I will learn so much more working the way I do now that I cannot risk wasting my time prospecting through random atoms for a nugget of gold that may not even be there.<\/p>\n

And: Where paper is static and dead, in the net.world, good ideas get echoed. If anyone, anywhere dug up gold in a dead-tree artifact, I will run across that idea a dozen times over the course of a year on the net. The web is dynamic, self-correcting and searchable. Atom-based media are inherently inferior to electronic media.<\/p>\n

That’s not all. Half of the dead-tree detritus I threw away yesterday was yammering about the fundamental religious virtue of being “Green.” Rationing is the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m in the process of cleaning my desk. Pause a moment and consider how big a chore has to be before it becomes a “process.” I did the lawnmower job yesterday (with poor Cameron hauling away the clippings, as it were), and I’ll tackle the finessing, the trimming and edging, in spare moments today. But […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5,19],"tags":[],"class_list":["post-1526","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8344,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8344\/a-real-estate-recipe-for-success-scripts-and-luck-practice-makes-prepared\/","url_meta":{"origin":1526,"position":0},"title":"A real estate recipe for success: Scripts and Luck: Practice makes prepared","author":"Teri Lussier","date":"May 10, 2009","format":false,"excerpt":"I received a call about one of these properties and I threw the play book out the window and just started talking to the caller. Just talking about the property- how much work it might take, and by the way, do you understand the HUD buying process? No? Well it's\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2306,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2306\/our-program-is-so-simple-even-a-realtor-or-a-loan-originator-can-do-it\/","url_meta":{"origin":1526,"position":1},"title":"Our program is so simple even a Realtor or a Loan Originator can do it","author":"Jay Thompson","date":"December 2, 2007","format":false,"excerpt":"I\u2019m a firm believer that you can often learn as much by a bad example as you can a good one. Yesterday this little nugget slipped past my spam filters. Something, I don\u2019t know what, compelled me to read it. I need your help. Do you know someone that knows\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9849,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9849\/three-new-dogs-for-the-bloodhound-pack-damon-chetson-robert-worthington-and-greg-dallaire-and-a-reminder-about-transparency\/","url_meta":{"origin":1526,"position":2},"title":"Three new dogs for the Bloodhound pack — Damon Chetson, Robert Worthington and Greg Dallaire — and a reminder about transparency","author":"Greg Swann","date":"September 25, 2009","format":false,"excerpt":"Yesterday I had mail from a Realtor who had proposed the idea of custom yard signs to a listing prospect. The client's eyes lit up, and he saw not only the immediate possibilities but the future portents. Here's what the Realtor had to say about it all:One thing I found\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1307,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1307\/the-future-of-realtor-data-management\/","url_meta":{"origin":1526,"position":3},"title":"The Future of Realtor Data Management","author":"James Hsu","date":"April 15, 2007","format":false,"excerpt":"Following on the heels of Greg's write-up on web technology for blogging, I thought I'd share with everyone a relatively recent technology discovery of mine...one that is quickly transforming how I as Realtor organize and manage all the information I come across with in my work. For whatever reason, going\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2469,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2469\/keyword-jammed-posts-are-polluting-the-renet\/","url_meta":{"origin":1526,"position":4},"title":"Keyword Jammed Posts are Polluting the “RE.net”","author":"Jay Thompson","date":"January 4, 2008","format":false,"excerpt":"Fair warning -- opinionated rant ahead. Yesterday someone I'm working with on a real estate blog sent me a link, and asked me: Is this kind of writing - a blog stuffed full of key words - a good thing? The blog post in question contained 19 references to \"YourCity\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6826,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6826\/things-not-to-do\/","url_meta":{"origin":1526,"position":5},"title":"Things not to do…","author":"Eric Blackwell","date":"February 5, 2009","format":false,"excerpt":"At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it. But lately I am seeing more and more\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1526"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1526\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}