{"id":15260,"date":"2011-10-31T14:00:01","date_gmt":"2011-10-31T21:00:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15260"},"modified":"2011-10-31T15:43:50","modified_gmt":"2011-10-31T22:43:50","slug":"the-greatest-listing-single-site-ever-created","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15260\/the-greatest-listing-single-site-ever-created\/","title":{"rendered":"The Greatest Listing Single-Site Ever Created!"},"content":{"rendered":"

…is what people might say once we are all done here.<\/p>\n

After following Robert Worthington’s post:\u00a0Videos are in My Arsenal<\/a>\u00a0and the terrific advice he got, I decided it’s my turn to spend some time in the barrel. Not for videos (despite the abundant potential I see in videos, I’m not there yet) but rather single sites: I am dialing in my individal listing web site model. Well… at least I<\/em> think I am.<\/p>\n

Heck, just last week I bragged in a Comment on Eric Blackwell’s NAR, IDX, Franchisors<\/a> post\u00a0“I know I can put together a single site that blows away most other agents and ALL other aggregator \/ franchisor lead generator thing-a-ma-bobs.”\u00a0\u00a0Later that night, however, as I lay\u00a0down to go to sleep, all I could hear,\u00a0over and over in my head,\u00a0was Robert Duvall\u00a0saying to John Wayne\u00a0in the movie True Grit<\/em>: “I call that bold talk\u00a0for a one-eyed, fat man!”\u00a0\u00a0I realized that such a brag, based on only one person’s review (don’t kid yourself, though, my mom can be a tough critic) leaves room for improvement.<\/p>\n

Real Estate, despite all the talking we do with others, is essentially a lonely business. (We do still talk to lots of people in order to generate\u00a0business, don’t we? I mean… I didn’t miss some new App<\/em> that does that for us, right?) When we create marketing pieces, and even entire marketing campaigns, we are often working in the bubble of our own minds. I have borrowed, swiped and learned as much as I can from what’s found on BHB, and so I can ask\u00a0no better group to take a look at the direction I’m going and provide criticism. This single site, Wellesley La Mesa<\/a>, is the first\u00a0one utilizing my new layout and over-all look\/feel, so it’s not too late to make wholesale changes if I’m missing something or just plain on the wrong path.<\/p>\n

One note: the web site itself (The UnRealty Group<\/a>), is about 30% finished, with lots of articles and content missing, so if you link over there, keep that in mind before tearin’ into me… I mean passin’ on your constructive criticisms.\u00a0 Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"

…when I laid down to go to sleep, all I could hear, over and over in my head, was Robert Duvall saying to John Wayne in the movie True Grit: “I call that bold talk for a one-eyed, fat man!” <\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,29,6,5],"tags":[522],"class_list":{"0":"post-15260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","10":"tag-single-site","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11502\/socialist-need-not-read-like-big-oil-big-expired-program-windfall-profits\/","url_meta":{"origin":15260,"position":0},"title":"Socialist need not read –> Like Big Oil –> Big Expired Program; windfall profits","author":"Robert Worthington","date":"March 8, 2010","format":false,"excerpt":"I'm greedy!\u00a0 I'm an extremist!\u00a0 I am conservative!\u00a0 I am a capitalist!\u00a0 Haha.\u00a0 I love money!\u00a0 2010 marks the years (not Karl Marx silly)\u00a0 I mean marks the calendar for the 2010 to become the listing king.\u00a0 Between website registrations, referrals, & and windfall expired letters I set out to\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15150,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15150\/videos-are-in-my-arsenal-lead-conversation-its-battle-time\/","url_meta":{"origin":15260,"position":1},"title":"Video’s are in my arsenal – Lead conversation – It’s battle time","author":"Robert Worthington","date":"September 25, 2011","format":false,"excerpt":"If you were me, you wouldn't love my annual paychecks. As a matter of fact, I've started out far worst that Russell Shaw was for the first nine years of his career, before he got into radio advertising. I've been searching for a way to build credibility online. If you've\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1411,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1411\/video-has-a-place-in-home-sales-but-use-it-wisely\/","url_meta":{"origin":15260,"position":2},"title":"Video has a place in home sales, but use it wisely","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Video has a place in home sales, but use it wisely This is purported to be the year of the listing video, but I am not hugely in love with the idea of video tours. I think digital photos do a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2912,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2912\/i-want-to-be-a-lister-the-listing-presentation-the-objections\/","url_meta":{"origin":15260,"position":3},"title":"I Want To Be A Lister – The Listing Presentation – The Objections","author":"Russell Shaw","date":"April 7, 2008","format":false,"excerpt":"An expert is a person who has made all the mistakes that can be made in a very narrow field. - Niels Bohr, Danish physicist and Nobel Prize winner About a year ago I wrote what was really part 1 of The Listing Presentation. Anyone wanting to increase their listing\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Money Down The Drain","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/04\/money-down-the-drain.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1388,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1388\/the-almeria-files-318-photos-in-60-seconds\/","url_meta":{"origin":15260,"position":4},"title":"The Almeria Files: 318 photos in 60 seconds","author":"Greg Swann","date":"May 5, 2007","format":false,"excerpt":"I made another short movie to demonstrate that real estate videos don't have to be small and crappy and void of colorful details. Better than this, it seems to me to illustrate the real life of the wired listing agent. Believe it or not, the film features every photo we\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10040\/leading-with-listings-systematically-getting-a-few-clicks-from-twitter-and-using-some-lazy-math-to-justify-the-effort\/","url_meta":{"origin":15260,"position":5},"title":"“Leading” With Listings, Systematically Getting (A Few Clicks) From Twitter, And Using Some Lazy Math To Justify The Effort…","author":"Ryan Hartman","date":"October 12, 2009","format":false,"excerpt":"So, it looks like the Twitter.Com\/229RockGlen account is generating 3-7 clicks\/day back to the web page linked from the profile. I think I can see how an agent with 10 or more listings might start to see some results employing the 1 Twitter account per property approach. 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