{"id":15430,"date":"2011-12-10T16:13:13","date_gmt":"2011-12-10T23:13:13","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15430"},"modified":"2011-12-10T17:33:00","modified_gmt":"2011-12-11T00:33:00","slug":"who-wants-some-cheap-and-easy-ways-to-generate-more-purchase-business-from-realtors","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15430\/who-wants-some-cheap-and-easy-ways-to-generate-more-purchase-business-from-realtors\/","title":{"rendered":"Who else wants some cheap and easy ways, to generate more purchase business from REALTORS?"},"content":{"rendered":"<p>I cleaned up my e-mail database this week and was pretty surprised.\u00a0 The lion&#8217;s share of our business comes from real estate agents.\u00a0 Many times, I don&#8217;t speak with nor hear from an agent for 5-6 months&#8230;then&#8230;WHAM&#8212;I get a loan call.\u00a0 That call always seems to come within two weeks of one of my email newsletters.\u00a0 I understand my numbers pretty well:<\/p>\n<ul>\n<li>for every California agent, in my database, it results in .6 purchase loans\/year<\/li>\n<li>over 75% of that business comes from agents, in the database, who open at least 50% of my emails (that comprises just 20% of the total number)<\/li>\n<\/ul>\n<p>Last year, I cleaned up the data base.\u00a0 I whittled the number down to 70 agents.\u00a0 15 of those agents accounted for 32 purchase loans and 55 agents accounted for 11 purchase loans.\u00a0 If I want to close 72 purchase loans in 2012, I probably need 30 agents, who open at least 50% of my emails.\u00a0 To add those extra 15 agents, I need to meet and add some 75 NEW agents to the database&#8230;pretty quickly.<\/p>\n<p>I broke down the content offered, too:<\/p>\n<ul>\n<li>the highest click-through ratio (55%) came from marketing ideas<\/li>\n<li>mortgage tips (like how to get a VA offer accepted) generated a 35% click-through<\/li>\n<li>mortgage rates reports were largely unread (10% click-through)<\/li>\n<\/ul>\n<p><strong>Agents want to hear how to get more business and then, how to do business properly.<\/strong>\u00a0 Agents just don&#8217;t care about mortgage rates.\u00a0 I&#8217;ll stop writing those onerous <a title=\"mortgage rates report\" href=\"http:\/\/delmar.typepad.com\" target=\"_blank\">mortgage rates reports<\/a> (nobody&#8217;s reading them and, because their time sensitive, they are more of a short-head).\u00a0 I will start adding marketing ideas to my blog, then use those blog posts for my email newsletter content.<\/p>\n<p>Here&#8217;s what I did last night:<\/p>\n<ul>\n<li>I created a new list, of the serial readers, and named it the &#8220;top-gun file&#8221;.\u00a0 I&#8217;ll add new agents there, check it every 90 days, and move the agents, who are not opening 50% of my emails, to the &#8220;general agents&#8221; list.<\/li>\n<li>I pre-loaded weekly emails, for the &#8220;top-gun file&#8221;, out to April 15, 2012.\u00a0 I want to insure consistency<\/li>\n<li>The &#8220;general agents&#8221; file will get a bi-weekly marketing idea.\u00a0 I pre-loaded that content, out to April <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15430\/who-wants-some-cheap-and-easy-ways-to-generate-more-purchase-business-from-realtors\/#more-15430\" class=\"more-link\">Read more<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I cleaned up my e-mail database this week and was pretty surprised.\u00a0 The lion&#8217;s share of our business comes from real estate agents.\u00a0 Many times, I don&#8217;t speak with nor hear from an agent for 5-6 months&#8230;then&#8230;WHAM&#8212;I get a loan call.\u00a0 That call always seems to come within two weeks of one of my email [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,6,19],"tags":[],"class_list":{"0":"post-15430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-lending","7":"category-marketing","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16310,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16310\/if-the-condominum-is-not-va-approved-how-do-i-get-a-va-home-loan-offer-accepted\/","url_meta":{"origin":15430,"position":0},"title":"If the condominum is not VA-approved, how do I get a VA home loan offer accepted?","author":"Brian Brady","date":"April 4, 2013","format":false,"excerpt":"Many veterans in California purchase properties which are classified as condominiums.\u00a0 Some are large complexes, with professional HOA management, some are small complexes (under 6 units) with no monthly HOA fee and an informal cost-sharing agreement, and some are townhomes.\u00a0 All share on thing in common--they are listed on the\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8941,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8941\/the-problem-with-agents-theyre-not-selfish-enough\/","url_meta":{"origin":15430,"position":1},"title":"The Problem With Agents: They&#8217;re Not Selfish Enough","author":"Sean Purcell","date":"June 20, 2009","format":false,"excerpt":"Here's the thing to remember: Lance Armstrong's time is not any more valuable then yours or mine, he's just more aware of it's value than most of us.","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2836,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2836\/the-nar-is-a-sex-offenders-best-friend\/","url_meta":{"origin":15430,"position":2},"title":"The NAR Is A Sex Offender&#8217;s Best Friend","author":"Barry Cunningham","date":"March 26, 2008","format":false,"excerpt":"\u201cHello Mr. Agent, I like this house. I could see my family living here. Just one question, are there any sex offenders nearby\u201d? A simple question that based on information from the National Association of Realtors does not have to be answered by the agent. The answer the NAR wants\u2026","rel":"","context":"In &quot;Dirty Laundry&quot;","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"7 year old Megan Kanka was kidnapped, raped and murdered by her neighbor.","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/03\/megan_lrg.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11762,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11762\/fha-va-tip-the-amendatory-clause\/","url_meta":{"origin":15430,"position":3},"title":"FHA\/ VA Tip:  The Amendatory Clause","author":"Brian Brady","date":"April 13, 2010","format":false,"excerpt":"Here's a tip for real estate agents, when presenting an offer with FHA\u00a0 or VA financing; include the FHA\/VA Amendatory Clause to the Purchase Contract as part of the offer.\u00a0\u00a0 You'll save you, the seller's agent, the escrow company, the lender, and most importantly your buyer, a lot of last\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18850,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18850\/get-up-get-out-get-contacts-get-paid\/","url_meta":{"origin":15430,"position":4},"title":"Get up. Get Out. Get Contacts. Get Paid.","author":"Brian Brady","date":"November 22, 2022","format":false,"excerpt":"If you are following my journey, we moved to Tampa\/St Pete FL last year.\u00a0 We still have a home in San Diego but spend most of the year in Florida. The reasons are plentiful but, when COVID lockdowns hit, it gave me a chance to start a new \"product line\"\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12261\/the-nar-backs-the-fha-watch-your-back\/","url_meta":{"origin":15430,"position":5},"title":"The NAR Backs the FHA&#8230; Who&#8217;s Backing You?","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"Late last week the House of Representatives passed H.R. 5072, the so-called FHA Reform Bill.\u00a0 One of the major components of that bill (you can read the text of the bill here), raises the monthly insurance premium for all FHA buyers.\u00a0 What does that mean to your bottom line? \u00a0\u2026","rel":"","context":"In &quot;Lending&quot;","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15430"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15430\/revisions"}],"predecessor-version":[{"id":15434,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15430\/revisions\/15434"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}