{"id":15436,"date":"2011-12-11T17:12:06","date_gmt":"2011-12-12T00:12:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15436"},"modified":"2011-12-11T17:12:06","modified_gmt":"2011-12-12T00:12:06","slug":"buyers-are-clueless-and-why-i-care","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15436\/buyers-are-clueless-and-why-i-care\/","title":{"rendered":"Buyers Are Clueless, And Why I Care"},"content":{"rendered":"

Buyers are clueless, and I’ll prove it in a minute. <\/p>\n

First, let me explain why this conversation matters to you as a new or seasoned real estate blogger. <\/p>\n

Does this scenario sound familiar? <\/strong><\/p>\n

Wife: <\/em><\/p>\n

“It’s 2am, why are you still messing around on that computer?” <\/p>\n

Me: <\/em><\/p>\n

“I’m blogging for dollars, baby.”<\/p>\n

Wife: <\/em><\/p>\n

“That’s what you said last month.”<\/p>\n

If you have chosen blogging as your primary business building model, get use to having that conversation for a year or more. <\/p>\n

I made the decision to move my real estate and mortgage marketing activities online full-time in late 2006, and haven’t heard the end of it since… both good and bad. <\/p>\n

It’s taken me several years to figure out how to make all of the moving pieces work<\/a> in a manner that can pay the bills. Equally as challenging, was explaining to friends and family my motivation<\/a> for the path I’ve chosen. <\/p>\n

Many passionate bloggers cringe when they hear the terms “business building” or “lead generation” associated with the selfless act of pouring your heart into a blog post that should be meant to enrich the lives of others. <\/p>\n

Unfortunately, financially motivated “Social Media and Relationship Marketing” tones have perverted the way outsiders view our true intentions<\/a>. <\/p>\n

I realize that I’m guilty for perpetuating this common belief that the web was invented so that real estate agents can make money online. Look at any of my past presentations or webinars, and you’ll find “build your business” somewhere in the title or description. <\/p>\n

Even though it hasn’t felt right at my core, it’s a simple theme that most non-web related industry professionals can relate to. <\/p>\n

It’s just been easier to fall into the trap of justifying my online efforts with an ROI, especially when the non-believers are so eager to offer their unsolicited opinions about how to be successful in business. <\/p>\n

Keyword here is Non-Believers. <\/strong> <\/p>\n

My friend Rene Rodriguez<\/a> has been harping on me for years to explain why I care so much about the web. <\/p>\n

“Yeah, but why,” he Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Buyers are clueless, and I’ll prove it in a minute. First, let me explain why this conversation matters to you as a new or seasoned real estate blogger. Does this scenario sound familiar? Wife: “It’s 2am, why are you still messing around on that computer?” Me: “I’m blogging for dollars, baby.” Wife: “That’s what you […]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212],"tags":[],"class_list":{"0":"post-15436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2302,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2302\/how-could-the-initial-crs-stand-for-clueless-morons-club\/","url_meta":{"origin":15436,"position":0},"title":"How could the initials C.R.S. stand for Clueless Morons Club?","author":"Greg Swann","date":"December 1, 2007","format":false,"excerpt":"The printed membership directory came in today's mail. Straight to the trash barrel, unopened. Who's the real moron, though? I pay to belong to the Clueless Morons Club. I pay to have the Morons-in-Charge print and mail a membership directory for me to throw away... Technorati Tags: real estate, real\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6887,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6887\/has-real-estate-reality-taken-all-the-fizz-out-of-fsbos\/","url_meta":{"origin":15436,"position":1},"title":"Has real estate reality taken all the fizz out of FSBOs?","author":"Greg Swann","date":"February 12, 2009","format":false,"excerpt":"It's been fun dealing with years-old academic studies of the real estate market insisting that For-Sale-By-Owner marketing is just as good as listing with a Realtor. It might have been, during the boom, when any idiot could sell a house. But it's been kind of sad to watch people in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18592,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18592\/overnight-news-zillow-ceo-rich-barton-the-worlds-richest-dipshit-real-estate-investor-leaves-ruin-as-his-legacy\/","url_meta":{"origin":15436,"position":2},"title":"Overnight News: Zillow CEO Rich Barton, the world\u2019s richest dipshit real estate \u201cinvestor,\u201d leaves ruin as his\u00a0legacy.","author":"Greg Swann","date":"November 11, 2021","format":false,"excerpt":"As previously dreaded, Zillow CEO Rich Barton is electing to leave devastation behind him, as he demonstrates to everyone's dismay that he is by far the world's worst real estate \"investor.\" \"The Incumbent\" said everything it takes to get an \"investor\" ejected from my car \u2013 the clueless things people\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18314,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18314\/overnight-news-everybody-knows-china-joe-juntas-gotta-junta\/","url_meta":{"origin":15436,"position":3},"title":"Overnight News: Everybody knows, China Joe: Juntas gotta\u00a0junta.","author":"Greg Swann","date":"July 14, 2021","format":false,"excerpt":"What's worst about China Joe Biden's stolen presidency is how thoroughly it diminishes America. We were founded on ideals \u2013 incorruptible justice, equality before the law, due process \u2013 and a banana republic junta betrays all of that, repelling allies and emboldening enemies all the while. Slow Joe yesterday went\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8541,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8541\/is-nar-criminal-or-clueless-what-difference-does-it-make\/","url_meta":{"origin":15436,"position":4},"title":"Is NAR Criminal or Clueless? What difference does it make?","author":"John Rowles","date":"May 22, 2009","format":false,"excerpt":"I\u00a0 read the give and take between Greg and Mike DiMella (full disclosure, Mike is a client) with interest, because I respect them both, and it is always interesting when smart people agree to disagree and do so with civility and eloquence and without resorting to the ad hominem. When\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":225,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/225\/what-is-broken-in-real-life-real-estate\/","url_meta":{"origin":15436,"position":5},"title":"What is broken in real-life real estate?","author":"Greg Swann","date":"August 19, 2006","format":false,"excerpt":"In comments to a post at Rain City Guide, new agent Seattle Eric wrestles with Lady Ardell over what is and is not broken in real estate representation. Ardell offers an amazingly detailed list, at which I can only marvel. I've had run-ins with less-than-perfect agents, but my common experience\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15436"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15436\/revisions"}],"predecessor-version":[{"id":15441,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15436\/revisions\/15441"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}