{"id":1544,"date":"2007-06-24T05:37:21","date_gmt":"2007-06-24T12:37:21","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1544"},"modified":"2007-06-24T05:37:21","modified_gmt":"2007-06-24T12:37:21","slug":"stepping-up-to-a-new-level-of-video-excellence","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1544\/stepping-up-to-a-new-level-of-video-excellence\/","title":{"rendered":"Stepping Up To A New Level Of Video Excellence"},"content":{"rendered":"

Looking for the best web presentation possible<\/strong><\/p>\n

As the importance of video becomes increasingly apparent, learning to use this tool will be helpful in the successful marketing of median to upper-end properties.<\/p>\n

I have been searching for a way to present video that would be better than the methods we often see in current use.<\/p>\n

Apple Quicktime<\/a><\/strong> (mov) is a very good format, but its market penetration is not as high as other options like Windows Media Player or Flash.<\/p>\n

Windows Media Player<\/a><\/strong> (wmv) is a good format… and it is widely used. Windows media can make a very clean video file when using very high bit rates… but the result is a very large file, which we would like to avoid.<\/p>\n

Flash<\/a><\/strong> is the most widely accepted format right now. The trouble with Flash (in my experience) is that you get a boost in contrast that makes some of the subtle differences in shades difficult, if not impossible, to discern.<\/p>\n

So what format should you use?<\/strong><\/p>\n

I have been busy learning some new (new to me, at least) video software over the last few weeks… and I’m almost into overload. While video production is a complicated issue – good web delivery of video doesn’t have to be.<\/p>\n

Services like YouTube<\/a><\/strong> and WellcomeMat<\/a><\/strong> are great for a low-cost approach to hosting your video project… and they both use Flash.<\/p>\n

But what if you want to kick the quality up a notch?<\/p>\n

Well, then you might want to consider getting your own web hosting account<\/a><\/strong> that will give you the kind of space you need to host your videos.<\/p>\n

Bringing a new player to the game<\/strong><\/p>\n

A recent entry on the scene is DivX<\/a><\/strong>… and it has some great features. The quality is very good; file sizes are small; and many DVD players can play this format.<\/p>\n

As a test, I went to stage6.divx.com<\/a><\/strong> and downloaded Roger Waters performance of “The Wall” in Berlin<\/a><\/strong>. The video streams nicely on broadband, and the quality is very good – even in full screen mode.<\/p>\n

I then brought this 699MB file into the TMPGEnc DVD Author<\/a><\/strong> to create a DVD of the performance. TMPGEnc created a 4 Gig set Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Looking for the best web presentation possible As the importance of video becomes increasingly apparent, learning to use this tool will be helpful in the successful marketing of median to upper-end properties. I have been searching for a way to present video that would be better than the methods we often see in current use. […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-1544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1653,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1653\/realtororgs-inner-geeks-peer-into-the-iphone\/","url_meta":{"origin":1544,"position":0},"title":"Realtor.org’s inner-geeks peer into the iPhone","author":"Greg Swann","date":"July 13, 2007","format":false,"excerpt":"The Center for Realtor Technology Web Log (there's a mouthful) has a Realtor-oriented review of the iPhone:On the real estate side of things, though, there were a few disappointments. I went to Trulia, Zillow, and Realtor.com. All three had some rendering issues from a missing MAP to elements on web\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12109,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12109\/a-month-with-the-ipad\/","url_meta":{"origin":1544,"position":1},"title":"A Month With the iPad","author":"Damon Chetson","date":"May 31, 2010","format":false,"excerpt":"I got the iPad - 64gig 3G enabled - about a month ago. Unfortunately - or fortunately given how busy I've been - I haven't had enough time to truly explore the possibilities. Here's my set-up. My MacBook laptop has been retired to serve as my home computer. I got\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1839,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1839\/flash-your-business-card-and-show-us-your-marketing-philosophy\/","url_meta":{"origin":1544,"position":2},"title":"Flash your business card and show us your marketing philosophy","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"This is a Richard Riccelli idea: Let's talk business cards in depth. I have built a form that you can use to upload an image of your business card. The form also asks you for your thoughts on your card. Use that space to explain your objectives for your card\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2772,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2772\/what-could-be-dumber-than-sticking-a-flash-widget-on-your-real-estate-weblog-how-about-sicking-two-flash-gadgets-there-instead\/","url_meta":{"origin":1544,"position":3},"title":"What could be dumber than sticking a Flash widget on your real estate weblog? How about sicking two Flash gadgets there instead?","author":"Greg Swann","date":"March 14, 2008","format":false,"excerpt":"I don't know what to do. Friedrich Nietzsche said, \"It is not my function to be a fly swatter.\" And yet every time I turn around I find myself reading abject nonsense from technology vendors who have never in their lives sold real estate -- who have never sold much\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5130,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5130\/the-difference-between-the-best-website-and-results\/","url_meta":{"origin":1544,"position":4},"title":"The Difference Between the Best Website and Results","author":"Steven Leung","date":"November 17, 2008","format":false,"excerpt":"The Web Marketing Association has an annual competition in 96 industries to recognize what they believe are the best websites. In the real estate section, they list 7 criteria they look for: Design Ease of use Copywriting Interactivity Use of technology Innovation Content All seven are subjective, which is fine:\u2026","rel":"","context":"In "Bloodhound SEO"","block_context":{"text":"Bloodhound SEO","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhound-seo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/11\/aelizabeth.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1842,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1842\/flash-cards-think-of-me-as-a-warm-and-fuzzy-blanket-for-your-money\/","url_meta":{"origin":1544,"position":5},"title":"Flashed cards: “Think of me as a warm and fuzzy blanket — for your money”","author":"Greg Swann","date":"August 23, 2007","format":false,"excerpt":"Thomas Johnson at ERA Houston has a unique take on making his business card memorable:This two sided card is printed on a Tyvek envelope like you used to get from the bank to protect the magnetic stripe on your debit card. 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