{"id":1547,"date":"2007-06-15T16:21:36","date_gmt":"2007-06-15T23:21:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1547"},"modified":"2007-06-15T16:28:09","modified_gmt":"2007-06-15T23:28:09","slug":"niggling-peeves-the-nar-and-how-not-to-conduct-pr","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1547\/niggling-peeves-the-nar-and-how-not-to-conduct-pr\/","title":{"rendered":"Niggling Peeves: The NAR and How NOT to Conduct PR"},"content":{"rendered":"

It’s been a wonderfully grumpy week. Please indulge me:<\/p>\n

When the NY Times came out with its piece<\/a> on the Madison, WI FSBO market, the NAR typically over-reacted and sent out another set of talking points. Last time they did that — Sixty Minutes — they received some well deserved ridicule; I’m apparently not alone in finding talking points condescending and wholly counter productive. So this time they added: Please do NOT circulate this document.<\/em><\/strong> <\/p>\n

Yep. That should help. <\/p>\n

On a related note, today’s REALTOR&174; Mag email link<\/a> gives a wonderful illustration on how spin backfires: <\/strong><\/p>\n

Poll: Few Consumers Know What You Do<\/strong><\/p>\n

A new survey by the Washington, D.C.-based Consumer Federation of America reveals that while 84 percent of consumers have a favorable opinion of real estate agents and brokers, many of them lack an understanding of the services that real estate professionals provide.<\/em><\/p><\/blockquote>\n

From which it’s easy to infer that people love us, even though they aren’t aware of all we do in a given day.<\/p>\n

But. Here’s the actual survey<\/a>. [Note I’m not defending the survey itself since it’s so badly conceived it exists primarily to establish its own conclusion.] The takeaway from the press release:<\/p>\n

“Taken as a whole, these survey data suggest that consumers value the services provided by agents and brokers, and have usually had good experiences with these agents and brokers, but that their views are positive in part because of their lack of awareness of specific industry practices that could harm their interests,” said Brobeck.<\/em><\/p><\/blockquote>\n

Juuuuuuust a bit outside.<\/p>\n

And the 84%? That’s the percentage of A) The 29% in the survey who’d bought or sold within the last five years; and B) who were rating their own agent.<\/em> The generic number for all surveyed is 68% favorability<\/em>, which means a third need a little extra convincing, more than would be required, say, by a set of talking points. One third is a serious number for a profession that begins its appellative with a capital and ends it with a circle R.<\/p>\n

Speaking of which: You know the guy you meet at the cocktail party, the one who Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s been a wonderfully grumpy week. Please indulge me: When the NY Times came out with its piece on the Madison, WI FSBO market, the NAR typically over-reacted and sent out another set of talking points. Last time they did that — Sixty Minutes — they received some well deserved ridicule; I’m apparently not alone […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,2,6,5],"tags":[],"class_list":["post-1547","post","type-post","status-publish","format-standard","hentry","category-casual-friday","category-general","category-marketing","category-real-estate","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2234,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2234\/nar-convention-convocation-we-live-in-a-small-world-for-now\/","url_meta":{"origin":1547,"position":0},"title":"NAR Convention convocation: We live in a small world — for now","author":"Greg Swann","date":"November 18, 2007","format":false,"excerpt":"There are 1.3 million members of the National Association of Realtors. Of those, 30,000 descended on Las Vegas for last week's NAR Convention. How many of those people, either the larger group or the smaller, know about our world, the world of Web 2.0, real estate weblogging, social networking --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1954,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1954\/herd-dinosaurs-not-me-but-what-should-we-do-instead\/","url_meta":{"origin":1547,"position":1},"title":"Herd dinosaurs? Not me, but what should we do instead?","author":"Greg Swann","date":"September 20, 2007","format":false,"excerpt":"Responding at some length to a comment from Charles Woodall: > Changing the real estate business in the grassroots effort you suggest would be a slow process as well. I know you're not joking with me, but are you aware of how quickly the real estate industry is changing right\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8916,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8916\/to-catch-a-theme-the-nar-cant-evolve-but-that-shouldnt-stop-you\/","url_meta":{"origin":1547,"position":2},"title":"To Catch a Theme: The NAR can’t evolve, but that shouldn’t stop you","author":"Teri Lussier","date":"June 18, 2009","format":false,"excerpt":"I've had reason to be contemplative for the past few weeks and it's given some small inklings an opportunity to germinate and link together into bigger ideas. Given the nature of BloodhoundBlog, I'm hoping a couple of bigger brains who read and write here, will help me get a better\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2148,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2148\/pmar-oar-nar-david-barry-and-the-essential-elements-of-non-reform\/","url_meta":{"origin":1547,"position":3},"title":"PMAR, OAR, NAR, David Barry and the Essential Elements of non-Reform","author":"Jeff Kempe","date":"November 1, 2007","format":false,"excerpt":"The confluence of events: Last week I received a lead from our lead generation system.\u00a0 I had only a name and email address: \u00a0she wanted info on three listings, then two more, then the next day seven more, each emailed separately.\u00a0 There was no contact number, only her email address,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1040\/hillary-clinton-and-rotarian-socialism-whats-wrong-with-the-nar\/","url_meta":{"origin":1547,"position":4},"title":"Hillary Clinton and Rotarian Socialism: What’s wrong with the NAR?","author":"Greg Swann","date":"February 13, 2007","format":false,"excerpt":"Business Week's Hot Property wrote yesterday about the NAR's having gotten into bed with Hillary Clinton -- who is \"sponsoring a bill that bars commercial banks from hiring real estate brokers\/agents\" -- but that's just the tip of the iceberg. The National Association of Realtor is routinely, habitually, congenitally anti-free\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14354,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14354\/whats-the-best-thing-the-national-association-of-realtors-can-do-for-the-american-economy-it-could-drop-dead-but-it-wont-so-heres-how-you-can-kill-it-instead\/","url_meta":{"origin":1547,"position":5},"title":"What’s the best thing the National Association of Realtors can do for the American economy? It could drop dead — but it won’t — so here’s how you can kill it, instead.","author":"Greg Swann","date":"March 29, 2011","format":false,"excerpt":"Hey there, toothy-grinned, glad-handing Realtor: How's the world treating you? Business is not so good? 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