{"id":1547,"date":"2007-06-15T16:21:36","date_gmt":"2007-06-15T23:21:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1547"},"modified":"2007-06-15T16:28:09","modified_gmt":"2007-06-15T23:28:09","slug":"niggling-peeves-the-nar-and-how-not-to-conduct-pr","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1547\/niggling-peeves-the-nar-and-how-not-to-conduct-pr\/","title":{"rendered":"Niggling Peeves: The NAR and How NOT to Conduct PR"},"content":{"rendered":"

It’s been a wonderfully grumpy week. Please indulge me:<\/p>\n

When the NY Times came out with its piece<\/a> on the Madison, WI FSBO market, the NAR typically over-reacted and sent out another set of talking points. Last time they did that — Sixty Minutes — they received some well deserved ridicule; I’m apparently not alone in finding talking points condescending and wholly counter productive. So this time they added: Please do NOT circulate this document.<\/em><\/strong> <\/p>\n

Yep. That should help. <\/p>\n

On a related note, today’s REALTOR&174; Mag email link<\/a> gives a wonderful illustration on how spin backfires: <\/strong><\/p>\n

Poll: Few Consumers Know What You Do<\/strong><\/p>\n

A new survey by the Washington, D.C.-based Consumer Federation of America reveals that while 84 percent of consumers have a favorable opinion of real estate agents and brokers, many of them lack an understanding of the services that real estate professionals provide.<\/em><\/p><\/blockquote>\n

From which it’s easy to infer that people love us, even though they aren’t aware of all we do in a given day.<\/p>\n

But. Here’s the actual survey<\/a>. [Note I’m not defending the survey itself since it’s so badly conceived it exists primarily to establish its own conclusion.] The takeaway from the press release:<\/p>\n

“Taken as a whole, these survey data suggest that consumers value the services provided by agents and brokers, and have usually had good experiences with these agents and brokers, but that their views are positive in part because of their lack of awareness of specific industry practices that could harm their interests,” said Brobeck.<\/em><\/p><\/blockquote>\n

Juuuuuuust a bit outside.<\/p>\n

And the 84%? That’s the percentage of A) The 29% in the survey who’d bought or sold within the last five years; and B) who were rating their own agent.<\/em> The generic number for all surveyed is 68% favorability<\/em>, which means a third need a little extra convincing, more than would be required, say, by a set of talking points. One third is a serious number for a profession that begins its appellative with a capital and ends it with a circle R.<\/p>\n

Speaking of which: You know the guy you meet at the cocktail party, the one who Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s been a wonderfully grumpy week. Please indulge me: When the NY Times came out with its piece on the Madison, WI FSBO market, the NAR typically over-reacted and sent out another set of talking points. Last time they did that — Sixty Minutes — they received some well deserved ridicule; I’m apparently not alone […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,2,6,5],"tags":[],"class_list":{"0":"post-1547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-casual-friday","7":"category-general","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2234,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2234\/nar-convention-convocation-we-live-in-a-small-world-for-now\/","url_meta":{"origin":1547,"position":0},"title":"NAR Convention convocation: We live in a small world — for now","author":"Greg Swann","date":"November 18, 2007","format":false,"excerpt":"There are 1.3 million members of the National Association of Realtors. Of those, 30,000 descended on Las Vegas for last week's NAR Convention. How many of those people, either the larger group or the smaller, know about our world, the world of Web 2.0, real estate weblogging, social networking --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1040,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1040\/hillary-clinton-and-rotarian-socialism-whats-wrong-with-the-nar\/","url_meta":{"origin":1547,"position":1},"title":"Hillary Clinton and Rotarian Socialism: What’s wrong with the NAR?","author":"Greg Swann","date":"February 13, 2007","format":false,"excerpt":"Business Week's Hot Property wrote yesterday about the NAR's having gotten into bed with Hillary Clinton -- who is \"sponsoring a bill that bars commercial banks from hiring real estate brokers\/agents\" -- but that's just the tip of the iceberg. The National Association of Realtor is routinely, habitually, congenitally anti-free\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14354,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14354\/whats-the-best-thing-the-national-association-of-realtors-can-do-for-the-american-economy-it-could-drop-dead-but-it-wont-so-heres-how-you-can-kill-it-instead\/","url_meta":{"origin":1547,"position":2},"title":"What’s the best thing the National Association of Realtors can do for the American economy? It could drop dead — but it won’t — so here’s how you can kill it, instead.","author":"Greg Swann","date":"March 29, 2011","format":false,"excerpt":"Hey there, toothy-grinned, glad-handing Realtor: How's the world treating you? Business is not so good? Your house is worth less than half of what you paid for it? Your kid has three degrees but can't get a job? Are you looking for someone to blame for your troubles? Guess what?\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8358\/nar-idx-fubar-rules\/","url_meta":{"origin":1547,"position":3},"title":"NAR + IDX = FUBAR Rules","author":"John Rowles","date":"May 11, 2009","format":false,"excerpt":"Thanks to Ryan's earlier post, I have spent the morning digging into the NAR's attempt to label the Google Search Engine a \"scraper\". Clearly, the intent is to stifle Realtor.com's competition. There is no other explanation for a rule that specifically targets SEO by dictating that we cannot put the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14390,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14390\/what-might-have-happened-if-the-nar-had-not-caused-this-economic-downturn-we-dont-know-what-we-know-is-that-the-national-association-of-realtors-was-the-sine-qua-non-cause-of-the-great-recession\/","url_meta":{"origin":1547,"position":4},"title":"What might have happened if the NAR had not caused this economic downturn? We don’t know. What we know is that the National Association of Realtors was the sine qua non cause of the Great Recession.","author":"Greg Swann","date":"April 5, 2011","format":false,"excerpt":"This post is grown from a comment left by Brian Summerfield, editor of Realtor magazine. Before I begin, I want to commend Brian for daring to show up here to debate this topic. I think he's wrong, but the man has more guts than the people who pay him. Now\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15293\/hey-ron-phipps-i-say-the-national-association-of-realtors-is-a-rent-seeking-rotarian-socialist-conspiracy-against-the-american-consumer-can-you-offer-even-one-argument-to-refute-that-claim\/","url_meta":{"origin":1547,"position":5},"title":"Hey, Ron Phipps: I say the National Association of Realtors is a rent-seeking Rotarian Socialist conspiracy against the American consumer. Can you offer even one argument to refute that claim?","author":"Greg Swann","date":"November 9, 2011","format":false,"excerpt":"My friend and partner, the ever-more-Unchained Brian Brady, posted a Facebook link to a Wall Street Journal article on the current push by the National Association of Realtors for extended loan subsidies for the rich:To understand why 90% of U.S. mortgages are still underwritten by taxpayers, look no further than\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1547\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}