{"id":15566,"date":"2012-01-22T13:59:26","date_gmt":"2012-01-22T20:59:26","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15566"},"modified":"2012-01-22T13:59:41","modified_gmt":"2012-01-22T20:59:41","slug":"search-is-dead-long-live-search","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15566\/search-is-dead-long-live-search\/","title":{"rendered":"Search is Dead, Long live Search"},"content":{"rendered":"

John Battelle has some<\/a> interesting thoughts on search. Google’s 2004 message to investors was:<\/p>\n

Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating.<\/p><\/blockquote>\n

Google has abandoned that commitment. Just look at the screen real estate on Google that now is committed to paid content – AdWords now accounts for one-third of the space on your screen.<\/p>\n

And now Google is including social results with the putatively objective results it used to provide. So if your potential clients are searching the web while logged into a Google account, their first-page results will include items endorsed by people in their Google circles. <\/p>\n

And whether you get it or don’t, or like it or don’t, a lot of content is being created on Twitter and Facebook that isn’t systematically reflected in Google Search results, either because Google doesn’t prioritize it or because Google doesn’t have the rights to crawl it.<\/p>\n

For me, as a Raleigh criminal lawyer<\/a>, figuring out how to make my presence more social is difficult. Even if people get good results with me, they tend not to want to praise me, unless pseudo-anonymously. They may quietly confide in friends who ask that I’m a good lawyer.<\/p>\n

But they’re unlikely to announce on Facebook or on their Google Plus pages that I got them a “not guilty” on their DWI.<\/p>\n

I haven’t figured out how to solve that problem.<\/p>\n

But as realtors (and mortgage brokers, etc.) you ignore the social aspect of search at your peril. If you’re banging away trying to raise your Google PageRank, then welcome to 2005. And you’re working your way to dominate your search results for your locality, then welcome to 2007. <\/p>\n

You may be missing what your competitors have realized: being endorsed by past clients, friends, etc. can push your placement above competitors, and those endorsements may in fact be the added juice that gets someone to choose one service over another.<\/p>\n

Does this mean search is dead? Not by a long shot. <\/p>\n

Many Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

John Battelle has some interesting thoughts on search. Google’s 2004 message to investors was: Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. Google has abandoned that commitment. Just look at the screen […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-15566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-technology","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10252,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10252\/google-voice-redux\/","url_meta":{"origin":15566,"position":0},"title":"Google Voice Redux","author":"Damon Chetson","date":"November 9, 2009","format":false,"excerpt":"Back in September I gave a lukewarm review of Google Voice.\u00a0 Since September, it's been working much better.\u00a0 Much less lag, much better transcription quality.\u00a0 I use it now on my business cards, website, and so forth, and it's a great tool to help screen calls that come in. Google\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1644\/ignore-the-so-called-experts-blogrolls-are-good-mkay\/","url_meta":{"origin":15566,"position":1},"title":"Ignore the so-called experts: Blogrolls are good, m’kay?","author":"Greg Swann","date":"July 10, 2007","format":false,"excerpt":"No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park's Mr. Mackey. (\"Drugs are bad, m'kay?\") Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: \"Blogrolls are bad,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5894,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5894\/does-googleopoly-evil\/","url_meta":{"origin":15566,"position":2},"title":"Does\u00a0“Googleopoly” = Evil ?","author":"John Rowles","date":"December 2, 2008","format":false,"excerpt":"I have a running news search going for anything that has the words \"Google\" and \"Real Estate\" in it. More often than not, this search returns cookie cutter press releases designed to reassure agents who plunked down a credit card for a cookie-cutter Web site (\"Real Estate Agent Ollie Tabooger\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2983,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2983\/truliamazing-tricks-of-the-trade-dont-link-to-your-trusted-partners\/","url_meta":{"origin":15566,"position":3},"title":"Truliamazing tricks of the trade: don’t link to your trusted partners","author":"Galen Ward","date":"April 29, 2008","format":false,"excerpt":"Greg is impressed how Trulia so dominates the search results for \"714 West Culver Street\". Heck - they got the listing from somewhere, right? Why does Trulia show up above the original sources of data? In this case, two reasons: the original source doesn't even display the address on the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1704,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1704\/making-the-connection-the-objective-of-real-estate-weblogging-is-visceral-and-viral-not-rape-and-run\/","url_meta":{"origin":15566,"position":4},"title":"Making the connection: The objective of real estate weblogging is visceral and viral, not rape and run","author":"Greg Swann","date":"July 28, 2007","format":false,"excerpt":"This will have to be brief, because I'm crushed for time, but we're promoting Real Estate Weblogging 101 at the StarPower Conference this morning, so it's a topical topic. The premise: The commercial value of real estate weblogging comes from making a visceral connection with future clients, ideally leading to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13217,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13217\/google-instant-does-it-really-change-anything-seo-wise\/","url_meta":{"origin":15566,"position":5},"title":"Google Instant – Does it REALLY change anything SEO-wise?","author":"Eric Blackwell","date":"September 11, 2010","format":false,"excerpt":"For those who want the Campbell's Soup version of this post: Not Really. It actually makes keyword research a little EASIER. ;-) For those inquiring minds who want to know why I am saying that, here's my take. Google Instant does one thing and does it pretty well. As a\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/09\/bhblouisviller1.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15566"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15566\/revisions"}],"predecessor-version":[{"id":15568,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15566\/revisions\/15568"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}