{"id":15573,"date":"2012-01-23T06:03:12","date_gmt":"2012-01-23T13:03:12","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15573"},"modified":"2012-01-23T06:03:12","modified_gmt":"2012-01-23T13:03:12","slug":"real-estate-brokerage-models-jeff-browns-dad-and-dead-cats","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15573\/real-estate-brokerage-models-jeff-browns-dad-and-dead-cats\/","title":{"rendered":"Real Estate Brokerage models, Jeff Brown’s Dad, and Dead cats."},"content":{"rendered":"

If you have never read what Jeff Brown writes, STOP. Go read it. Seriously. Go to the right sidebar, scroll down to the Bawld Guy and click the archive link. Ok. \ud83d\ude09 <\/p>\n

Jeff’s recent post<\/a> brought up some good conversations that I want to shed some light on from my perspective. I consult with REALTORS on bulding their online presence as well as strategies for building their brokerages and teams. So his post was of significance to me.<\/p>\n

The change that I am seeing in models right now (with some folks going right back to the model Jeff’s dad has practiced – an older school, more hardnosed approach that is much more leader (whether team leader or broker) centric and follower (dudes that manage leads either for listings or buyers and agents that are TRAINED to specifically convert those leads.)<\/p>\n

“He who controls the leads makes the rules.” – me -several years ago. Still true.<\/p><\/blockquote>\n

Jeff’s 100% right about the value of whoever creates the streams of leads coming into the team (or brokerage or whatever). I think that was one of the most powerful points of Jeff’s post. If you can generate leads, build a brand (or utilize someone else’s until you can), then there are PLENTY of brokers willing to kiss your fanny just to keep you are part of their organization.<\/p>\n

And in all but a few of those cases, you do NOT want your brokers advice.<\/p>\n

Let me give you a concrete example of this type of model in play. I got a call from a client in Boca Raton Florida the other day. I have been working with this team on their online strategies for several months. Good guys. They have grown their team from the two of them to almost 20 (cannot remember the last count). Solely done by generating online leads and feeding their buyers agents those leads and working with them. <\/p>\n

Here’s the kicker. Their brokerage (large independent brokerage with #1) level market share actually came to them and asked them to TONE DOWN their online marketing because they were getting close to outranking the brokerage site on Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you have never read what Jeff Brown writes, STOP. Go read it. Seriously. Go to the right sidebar, scroll down to the Bawld Guy and click the archive link. Ok. \ud83d\ude09 Jeff’s recent post brought up some good conversations that I want to shed some light on from my perspective. I consult with REALTORS […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-15573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2082,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2082\/san-diego-fire-update-podcast-with-jeff-brown-discussing-todays-events\/","url_meta":{"origin":15573,"position":0},"title":"San Diego Fire Update: Podcast with Jeff Brown discussing today’s events","author":"Greg Swann","date":"October 23, 2007","format":false,"excerpt":"I was able to connect with Jeff Brown, and we spent a few minutes on the phone talking about today's events in battling the fires in San Diego. I was unable to get through to either Kris Berg or Brian Brady, but I'm hoping this simply means their cell phone\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":932,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/932\/introducing-jeff-turner-father-poet-entrepreneur\/","url_meta":{"origin":15573,"position":1},"title":"Introducing Jeff Turner: Father, poet, entrepreneur","author":"Greg Swann","date":"January 23, 2007","format":false,"excerpt":"And today we introduce still another new contributor: Jeff Turner is the founder, president and COO of Real Estate Shows, which produces internet commercials from Realtor-supplied photos. A life-long successful entrepreneur, Jeff is also the proud father of six children. Readers here may be familiar with Jeff's blog on ActiveRain.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1116,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1116\/the-carnival-of-real-estate-23\/","url_meta":{"origin":15573,"position":2},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"March 5, 2007","format":false,"excerpt":"...is up at Salt Lake Real Estate Blog. Host Nigel Swaby invokes a March Madness format. We entered Brian Brady's interview with Lenn Harley. Brian made it to the Elite Eight, but not to the Final Four. Next week's Carnival: The Phoenix Real Estate Guy. The Carnival of Real Estate\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","url_meta":{"origin":15573,"position":3},"title":"Black Pearl Marketing Minute: Jeff Brown, discount lister?","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"The other morning, Bawldguy Jeff Brown left this note in a comment:I\u2019m jumping back into the San Diego investment property market as a lister. I\u2019ve been ignoring my home folks since late \u201803. I\u2019m gonna be offering a broadly different choice for the seller. I\u2019ll charge NO listing commission, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13113,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13113\/a-kinder-gentler-jeff-brown-challenge-catch-yourself-doing-something-worthwhile-for-every-day-in-september\/","url_meta":{"origin":15573,"position":4},"title":"A kinder, gentler Jeff Brown challenge: Catch yourself doing something worthwhile — for every day in September.","author":"Greg Swann","date":"August 31, 2010","format":false,"excerpt":"It's hard not to love Jeff Brown's prospecting challenge. But it's kind of easy to note that most of us have not raised our hands to submit ourselves to its arduous benefits. It goes for me, too: If I have six hours to spare on any given day, I'm going\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1947,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1947\/wall-street-fed-cut-sittin-in-a-tree\/","url_meta":{"origin":15573,"position":5},"title":"Wall Street & Fed Cut Sittin’ in a Tree…","author":"Lani Anglin","date":"September 18, 2007","format":false,"excerpt":"I know Jeff's working on a whopper of an article to follow up on his last gem; what do YOU think of the rate cuts? \u00a0 \u00a0","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15573"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15573\/revisions"}],"predecessor-version":[{"id":15574,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15573\/revisions\/15574"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}