{"id":1559,"date":"2007-06-21T06:00:00","date_gmt":"2007-06-21T13:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1559"},"modified":"2007-06-22T18:17:51","modified_gmt":"2007-06-23T01:17:51","slug":"real-estate-weblogging-101-a-how-to-book-in-weblog-form-for-would-be-real-estate-webloggers","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1559\/real-estate-weblogging-101-a-how-to-book-in-weblog-form-for-would-be-real-estate-webloggers\/","title":{"rendered":"Real Estate Weblogging 101: A how-to book-in-weblog-form for would-be real estate webloggers"},"content":{"rendered":"

In commemoration of the Southwest Real Estate Blogging Conference<\/a>, BloodhoundBlog today launches Real Estate Weblogging 101<\/a>, a book-in-weblog-form about weblogging for real estate professionals.<\/p>\n

<\/a><\/p>\n

The book is built as a WordPress weblog because it seemed foolish to me to write about a deep-linking medium without deep linking. Even so, I believe this is the first time WordPress has been used to publish a book. It seems plausible to me that dead trees are a dead letter, so this won’t be the last book “printed” in an on-line content management system.<\/p>\n

In large measure, content for Real Estate Weblogging 101 comes from BloodhoundBlog posts written over the course of the last year by Greg Swann, Teri Lussier, Kris Berg, Brian Brady and Allen Butler. Because the book is written using the “Pages” feature of WordPress, it is built with revisability and extensibility in mind. We anticipate adding appropriate articles to the book as they become available.<\/p>\n

From an introductory article to the book<\/a>:<\/p>\n

This is a book about real estate weblogging, but it seems absurd to write about weblogging in the form of a book. The Dan Rathers of the world will finally admit that the old media are obsolete on the day after the last paper-boy dies of old age. The internet is a linked world, and to write about an internet phenomenon without linking is absurd. And the internet is an infinitely revisable world, so to give up the power of instant, infinite revisions seems foolish. Unless you print it out at home, you can’t take this book with you to the beach. But what you can<\/em> do is pursue all of the supporting links until your understanding of real estate weblogging approaches perfection — where perfection is understood to be a blindingly moving target.<\/p>\n

The wonderful thing about a book in the form of a weblog is that you<\/em> can help make it better, too. Just as Charles Johnson at Little Green Footballs helped Dan Rather discover this strange new world — no matter how much he might rather didn’t — you can set me right when you find me in error — and Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

In commemoration of the Southwest Real Estate Blogging Conference, BloodhoundBlog today launches Real Estate Weblogging 101, a book-in-weblog-form about weblogging for real estate professionals. The book is built as a WordPress weblog because it seemed foolish to me to write about a deep-linking medium without deep linking. Even so, I believe this is the first […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-1559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":1559,"position":0},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/417\/blogoff-post-40-real-estate-weblogging-post-on-weekends\/","url_meta":{"origin":1559,"position":1},"title":"Blogoff Post #40: Real estate weblogging? Post on weekends . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here are tips number forty-one and forty-three:Post on weekdays, because there are more readers. Post on weekends, because there are fewer new posts.In real estate weblogging, there are a lot more readers on weekdays than\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":412,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/412\/blogoff-post-35-real-estate-weblogging-dont-be-boring\/","url_meta":{"origin":1559,"position":2},"title":"Blogoff Post #35: Real estate weblogging? Don’t be boring . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number fifty-five:Don't be boring.I actually dislike much of the advice Seth is giving, if only because you see those stunts so often. I like organic search results, and I like authentic weblog entries. If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2511,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2511\/real-estate-weblogging-101-wringing-actual-commerce-out-of-your-commercial-weblog\/","url_meta":{"origin":1559,"position":3},"title":"Real Estate Weblogging 101: Wringing actual commerce out of your commercial weblog","author":"Greg Swann","date":"January 18, 2008","format":false,"excerpt":"I'm engaged in a debate with Dustin Luther at his place, but the issues are important enough that I want to highlight some of my remarks here. The meta-issue: Is linking back and forth among real estate weblogs an effective marketing strategy for a consumer-focused, client-seeking real estate weblog, or\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":427,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/427\/blogoff-post-50-real-estate-weblogging-write-about-blogging\/","url_meta":{"origin":1559,"position":4},"title":"Blogoff Post #50: Real estate weblogging? Write about blogging . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number thirty-eight:Write about blogging.This may well be the most self-referential medium in the history of media. That's okay. Discursive prose is how we think orderly thoughts, and writing about weblogging is how\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":432,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/432\/blogoff-post-55-real-estate-weblogging-write-about-blogging\/","url_meta":{"origin":1559,"position":5},"title":"Blogoff Post #55: Real estate weblogging? Get real . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here are four that I've had enough of:Use lists. Include polls, meters and other eye candy. Do email interviews with the well-known. Be anonymous.Anonymity can be cool if there's a reason for it. 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