{"id":15726,"date":"2012-03-01T05:00:45","date_gmt":"2012-03-01T12:00:45","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=15726"},"modified":"2012-02-29T21:33:14","modified_gmt":"2012-03-01T04:33:14","slug":"online-success-for-real-estate-brokersagents-still-more-myth-than-reality","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15726\/online-success-for-real-estate-brokersagents-still-more-myth-than-reality\/","title":{"rendered":"Online Success For Real Estate Brokers\/Agents – Still More Myth Than Reality?"},"content":{"rendered":"

Count this post as the first in this year’s semi-annual observations of social media\/online marketing for real estate agents. Those who know my views on the topic, also know I’m always open to changes in the landscape. My years online have shown me widgets and SM pretty much add sales every now and again. Agents don’t need shiny toys and Facebook to do that.<\/p>\n

I have no dog in this discussion — it’s about results.<\/strong> <\/p>\n

In fact, I’m rooting for something,<\/em> anything, put out by either the TechnoGeeks or whatever the online marketing folks are callin’ themselves these days, to work. I know many of ’em, and they have good hearts, work their butts off, and want to bring results to the table. They’re big-time smart.<\/strong> But as I’m fond of lamenting, the next shiny toy and\/or SM ‘technique’ that skins as many cats as they imply, will be the first. <\/p>\n

The test I apply: Will this new technique beat the increased production that adding another 1-3 hours a week to what the agent’s already doin’?<\/p><\/blockquote>\n

That’s a fairly low bar.<\/strong> Yet every year I beg for agents to brag about the new SM\/shiny object that added more than a sale or so a quarter. Being more alert at Happy Hour every Friday could make that happen. <\/p>\n

Let’s get IDX outa the way first.<\/strong><\/p>\n

We all know of or about agents who’ve figured out lead generation via an IDX on a website\/blog. Some do better than others, but a level of success can be had — sometimes, impressive success. I’ll leave it to the IDX lead generation experts, but it seems getting thousands of leads a year is a stellar lure. The other shoe inevitably drops though, as it’s been tough for me to find any who’ve worked out a way to successfully skin more than 1% of those cats. I assume somebody is.<\/em> But that creates its own problem. If, for instance, someone works hard enough to sift through 5,000 IDX leads in order to close 50 transactions — what’s left in the work week for, you know, belly to belly production? How Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Count this post as the first in this year’s semi-annual observations of social media\/online marketing for real estate agents. Those who know my views on the topic, also know I’m always open to changes in the landscape. My years online have shown me widgets and SM pretty much add sales every now and again. Agents […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,6,19],"tags":[],"class_list":{"0":"post-15726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-marketing","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5393,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5393\/social-media-and-what-matters\/","url_meta":{"origin":15726,"position":0},"title":"Social Media And What Matters","author":"Jeff Brown","date":"November 1, 2008","format":false,"excerpt":"Here we are again. There's a few Social Media (SM) venues that have real estate folks all agog. Between Facebook (FB), Linkedin (LI), and Twitter (T), you'd think agents all over the country have had their careers rescued by the magical powers of SM. Let's find out, OK? I preface\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3028,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3028\/the-smarter-agent-emerging-standards-out-of-experimentation\/","url_meta":{"origin":15726,"position":1},"title":"The smarter agent emerging: standards out of experimentation","author":"Mike Farmer","date":"April 27, 2008","format":false,"excerpt":"Choice is becoming more critical as options increasingly expand. I have read about this potential\u00a0problem for years and now we seem to be well along the road to increasing abundance of options. As real esate agents, we're inundated with options regarding web sites, social networking avenues, blogs to read, models\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9331,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9331\/is-activerain-selling-loan-officers-an-exlusive-opportunity-or-just-selling-their-real-estate-agents-out\/","url_meta":{"origin":15726,"position":2},"title":"Is ActiveRain Selling Loan Officers An Exclusive Opportunity, Or Just Selling Their Real Estate Agents Out?","author":"Mark Madsen","date":"July 29, 2009","format":false,"excerpt":"I've received a few emails and calls from my loan officers this week about some new exclusive opportunity that Activerain.com is pitching to the mortgage industry. Apparently, Active Rain is cold calling mortgage professionals who have an AR blogging history and offering them an \"extremely rare opportunity\" to pay $299\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/07\/active_rain_making_money_off_the_backs_of_loan_officers_by_using_agents_as_a_carrot.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13369,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13369\/social-media-has-come-home-to-roost\/","url_meta":{"origin":15726,"position":3},"title":"Social Media has come home to Roost","author":"Eric Blackwell","date":"October 12, 2010","format":false,"excerpt":"I just posted a quick note about this blog post that was posted by Roost on Real Estate Industry Watch, but wanted to throw in a quick observation or two as well. First the facts, then my opinion. Roost has decided apparently to shift 100% of their effort away from\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7179\/do-loan-originators-see-the-opportunity\/","url_meta":{"origin":15726,"position":4},"title":"Do Loan Originators “See” The Opportunity?","author":"Brian Brady","date":"February 27, 2009","format":false,"excerpt":"\"If you thought REALTORs were behind the learning curve in Web 2.0, you should see the lenders\" If you're a loan originator, reading this article, congratulations.\u00a0 There are some 300,000 working loan originators today and I'm guessing that about 1% of us are actively using social media.\u00a0 Certainly, the REALTORs\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3075\/thinking-myself-out-of-business-a-lone-real-estate-agent-faces-the-future\/","url_meta":{"origin":15726,"position":5},"title":"Thinking myself out of business: a lone real estate agent faces the future","author":"Mike Farmer","date":"May 9, 2008","format":false,"excerpt":"\u00a0Agents get leads from different marketing strategies, both offline and online, but where will most of the leads come from in\u00a0five years? Looking ahead I'd have to say leads will come mainly from one source -- Google. Unless something changes, Google has the lion's share of searchers. As more and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15726"}],"version-history":[{"count":5,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15726\/revisions"}],"predecessor-version":[{"id":15733,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15726\/revisions\/15733"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}