“Brian Brady is that mortgage guy in the suspenders on the internet.”<\/p>\n
![\"bb\"](\"http:\/\/photos4.meetupstatic.com\/photos\/member\/7\/a\/5\/f\/member_991327.jpeg\")
Good or bad, that’s my brand on the internet. That goofy picture was taken at the Kodak Theatre in Hollywood on a free Kodak machine. I emailed myself the picture and have been using it for the past two years in all of my online marketing efforts. And while I’m not necessarily the best user of photoshop, I’m a pretty damned good viral marketer.<\/p>\n
I met Rudy of Sellsius<\/a> earlier this year and he said “You’re all over the internet.” I dropped my daughter off at school last month and one of her schoolmate’s parents said “I saw you on Zillow.”<\/a> My neighbors have told me that they read my articles on MySpace<\/a>. I organized a coup to take over the Trulia Voices<\/a> section. <\/p>\n I guest author on BloodhoundBlog<\/a>, NELA Live<\/a>, Long Beach Real Estate Home<\/a>, Sacramento’s Real Estate Voice<\/a> and maintain an active profile and weblog on the Active Rain Real Estate Network<\/a>. Lately, I’ve started experimenting on Gather.com<\/a>.<\/p>\n To the untrained observer, I appear to be on an ego trip. To bloggers, I’m eschewing SEO for a viral marketing approach. I’m not going to wait for a customer to find me on the long tail search. I’m going to insert my goofy little suspenders picture in every imaginable place they might search for real estate related advice.<\/p>\n Does it work?<\/p>\n Well, I’ve received over 1,000 inquiries in the past 12 months from my efforts. Many are from borrowers, so my answer is, “Damn, Skippy, it works!” I’m slowly building up a database of people who have connected with me on the internet. My long-term goal is to have over 10,000 people in my permission-based email marketing database, receiving a newsletter each month. I’m at 1,012 today and I think I’ll be there in about 3-5 years.<\/p>\n Here are five tips to help you build an audience for your budding real estate weblog:<\/p>\n “Brian Brady is that mortgage guy in the suspenders on the internet.” Good or bad, that’s my brand on the internet. That goofy picture was taken at the Kodak Theatre in Hollywood on a free Kodak machine. I emailed myself the picture and have been using it for the past two years in all of […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,16],"tags":[],"class_list":{"0":"post-1581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2856,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2856\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-24\/","url_meta":{"origin":1581,"position":0},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"We have 13 entries on the short list this week, out of a long long list of 74 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. Instead, again this week I'm showing nothing but Black Pearls, practical hard-headed ideas for working\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2873,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2873\/the-odysseus-medal-i-feel-like-i-too-am-losingmarket-sharequicklyin-this-wildly-out-of-control-time-warp-where-one-second-im-a-kid-and-the-next-imin-my-50s-s\/","url_meta":{"origin":1581,"position":1},"title":"The Odysseus Medal: “I feel like I too, am losing market share quickly in this wildly out of control time warp where one second I’m a kid and the next, I’m in my 50s selling real estate in a down market.”","author":"Greg Swann","date":"April 1, 2008","format":false,"excerpt":"The Odysseus Medal this week goes to Geno Petro for Geno\u2019s Wrong (bang a gong):My mother brings in a ham sandwich on a kaiser roll from the kitchen. It has mayo, mustard and a pickle on it. Onion, too. I rarely eat any of those things but I dare not\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3960,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3960\/kodaks-new-zi6-hand-held-video-camera-is-pricey-and-comes-with-no-memory-but-if-its-quicktime-hd-native-it-might-be-worth-it\/","url_meta":{"origin":1581,"position":2},"title":"Kodak’s new Zi6 hand-held video camera is pricey and comes with no memory, but if it’s QuickTime HD native, it might be worth it","author":"Greg Swann","date":"August 18, 2008","format":false,"excerpt":"That's Kodak's brand new Zi6 hand-held video camera. If it looks a lot like a Flip camera, there's a reason for that. At first glance, it's a virtual Flip cam clone, right down to the built-in USB connector and the YouTube video-sharing software. And like the Flip camera, the optics\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1930,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1930\/blogrush-viral-weblog-widget-promotes-for-added-traffic\/","url_meta":{"origin":1581,"position":3},"title":"BlogRush: Viral weblog widget promotes for added traffic","author":"Greg Swann","date":"September 15, 2007","format":false,"excerpt":"I added a viral blog widget called BlogRush to the sidebar. In principal, it should draw attention to BloodhoundBlog posts at weblogs were folks might not know about us. It's a rebuttable proposition, but one I'm willing to test. If it works, it should work for the entire RE.net. It's\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2268,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2268\/the-odysseus-medal-the-most-powerful-two-way-internet-communications-tool-so-far-developed\/","url_meta":{"origin":1581,"position":4},"title":"The Odysseus Medal: “The most powerful two-way Internet communications tool so far developed”","author":"Greg Swann","date":"November 26, 2007","format":false,"excerpt":"Let's talk about real estate weblogging, shall we? By an accident of synchronicity, that seems to be what bubbled up to the top this week. The Odysseus Medal goes to Gary Elwood for Naked Conversations: The Lynchpin to Your Real Estate Marketing Blog:In a nutshell, blogging is one of the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1644\/ignore-the-so-called-experts-blogrolls-are-good-mkay\/","url_meta":{"origin":1581,"position":5},"title":"Ignore the so-called experts: Blogrolls are good, m’kay?","author":"Greg Swann","date":"July 10, 2007","format":false,"excerpt":"No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park's Mr. Mackey. (\"Drugs are bad, m'kay?\") Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: \"Blogrolls are bad,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n