{"id":1582,"date":"2007-06-25T09:58:43","date_gmt":"2007-06-25T16:58:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1582"},"modified":"2007-06-25T11:07:02","modified_gmt":"2007-06-25T18:07:02","slug":"utterly-brilliant-just-sold-postcards-on-zillowcom","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1582\/utterly-brilliant-just-sold-postcards-on-zillowcom\/","title":{"rendered":"Utterly brilliant: &#8220;Just Sold&#8221; &#8216;postcards&#8217; on Zillow.com"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/ZillowCulverAd.png\" align=\"right\" hspace=\"6\"\/><a href=\"http:\/\/www.zillowblog.com\/zillow_blog\/2007\/06\/just_sold_ez_ad.html\" target=\"_blank\">Zillow blog<\/a>. Advertise yourself as a lister in the neighborhoods you farm in a venue we <i>know<\/i> is strongly appealing to sellers. This is so smart it makes my brain ache&#8230;<\/p>\n<p><b><i>Later:<\/i><\/b> Adopted. Whole-heartedly and with alacrity. I need for you to be shopping for what I&#8217;m selling, or else my advertising dollars are wasted. But I need to be selling you what you are <i>actually<\/i> shopping for, or I am wasting your time. This idea beyond brilliant&#8230;<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/Zillow.com\" rel=\"tag\">Zillow.com<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zillow blog. Advertise yourself as a lister in the neighborhoods you farm in a venue we know is strongly appealing to sellers. This is so smart it makes my brain ache&#8230; Later: Adopted. Whole-heartedly and with alacrity. I need for you to be shopping for what I&#8217;m selling, or else my advertising dollars are wasted. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,25],"tags":[],"class_list":{"0":"post-1582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-zillowcom","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":771,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/771\/web-sites-offer-exciting-options\/","url_meta":{"origin":1582,"position":0},"title":"Web sites offer exciting options","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). Sadly, this is news. In other words, this is the first mention of the Zillow.com upgrades in the Republic. Web sites offer exciting options Depending on whom you talk to, the real estate industry is undergoing a revolutionary change - or\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/580\/zillowcom-shade-down-creeping-disclaimerism-as-a-subject-changing-gambit\/","url_meta":{"origin":1582,"position":1},"title":"Zillow.com shake-down: Creeping disclaimerism as a subject-changing gambit  .  .  .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"Whatever. Just don't pay them off. The issue is a lot bigger than Zillow.com, and Net Exceptionalism is too important an idea to be squandered. Even if you don't know who your friends are, I will hang with you if you will hang tough... Our story so far:Welcome to Race\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1009,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1009\/fortune-on-zillowcom-they-can-gape-but-they-cant-google\/","url_meta":{"origin":1582,"position":2},"title":"Fortune on Zillow.com: They can gape, but they can&#8217;t Google . . .","author":"Greg Swann","date":"February 7, 2007","format":false,"excerpt":"It's possible that I've written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink. More on why the National Community Reinvestment Coalition's shake-down of Zillow.com stinks even worse. More on Zillow.com's new features. If I haven't written more than anyone else, I've\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":575,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/575\/zillowcom-shake-down-this-is-the-first-shoe-dropping\/","url_meta":{"origin":1582,"position":3},"title":"Zillow.com shake-down: This is the first shoe dropping . . .","author":"Greg Swann","date":"October 26, 2006","format":false,"excerpt":"John Cook, Seattle Post-Intelligencer:Zillow has contacted the NCRC, and the two plan to meet soon, Berenbaum said. He expressed confidence that they can resolve the issues in a way that benefits the entire home valuation industry.Actually, the complaint made me think that Yahoo.com is going to have to cough up\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1435\/ftc-to-ncrc-regarding-zillowcom-what-price-justice\/","url_meta":{"origin":1582,"position":4},"title":"FTC to NCRC regarding Zillow.com: What price justice?","author":"Greg Swann","date":"May 15, 2007","format":false,"excerpt":"The attempted shakedown of Zillow.com that began last October -- when The National Community Reinvestment Coalition (NCRC) sent a letter to the Federal Trade Commission (FTC) complaining that the nascent Seattle-based Automated Valuation Model (AVM) was misleading minority homeowners about the value of their homes -- has come to stunningly\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":589,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/589\/the-zillowcom-shake-down-preparing-for-the-denouement\/","url_meta":{"origin":1582,"position":5},"title":"The Zillow.com shake-down: Preparing for the denouement . . .","author":"Greg Swann","date":"October 31, 2006","format":false,"excerpt":"Via Matrix, The New York Times:Zillow.com, the Web site that provides free home valuations, has been accused by a coalition of community activist groups of undervaluing the homes in black and Latino neighborhoods.The headline of the story: \"A Home Valuation Web Site Is Accused of Discrimination.\" I said the headline\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}