Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if anyone still makes matchbooks. Presumably, by now, smokers can light their cigarettes with the fire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,212,29],"tags":[],"class_list":{"0":"post-15820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-flourishing","8":"category-group-therapy","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2773,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2773\/announcing-my-obama-rodham-mccain-universal-bumper-sticker\/","url_meta":{"origin":15820,"position":0},"title":"Announcing my Obama Rodham McCain universal bumper sticker","author":"Greg Swann","date":"March 15, 2008","format":false,"excerpt":"I could make Barack Obama jokes all day. Like this: \"Bill Clinton might have been the America's first black president, but Barack Obama is the nation's first black Kennedy.\" From this you should not surmise that I am for John McCain. I find all three of our current maladies to\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12032,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12032\/the-guy-with-the-website\/","url_meta":{"origin":15820,"position":1},"title":"The Guy With the Website","author":"Damon Chetson","date":"May 21, 2010","format":false,"excerpt":"Since October 2009 - roughly 8 months ago - my website - www.chetson.com - has brought in just over $200,000 in business. Quite a lot of this business I've referred out. But in referring it out, I've made clear to the receiving lawyers that I'd like to learn from them,\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2467,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2467\/the-todd-kaufman-problem-is-your-problem-too\/","url_meta":{"origin":15820,"position":2},"title":"The Todd Kaufman Problem Is Your Problem, Too","author":"Brian Brady","date":"January 4, 2008","format":false,"excerpt":"I've been saying this ever since I started marketing on social networks: PICK UP THE DAMN PHONE, PEOPLE! Just look at this mess! Now, egos are involved so we're now at a point of mutually assured destruction. The digital divide. I'm talking about the importance of bridging the digital divide,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10435\/weblogging-clients\/","url_meta":{"origin":15820,"position":3},"title":"Weblogging Clients","author":"Damon Chetson","date":"November 25, 2009","format":false,"excerpt":"I'm now writing on a few blogs. BloodHoundBlog, of course. But also my own firm blogs for criminal law and bankruptcy law. All this blogging can get a guy down, especially when you have to use WordPress's web interface. I like the act of writing. I hate the act of\u2026","rel":"","context":"In "Weblogging 101"","block_context":{"text":"Weblogging 101","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/weblogging-101\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1820,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1820\/redfin-lessons-in-how-not-to-succeed\/","url_meta":{"origin":15820,"position":4},"title":"Redfin: Lessons in How NOT to Succeed","author":"Jeff Kempe","date":"August 18, 2007","format":false,"excerpt":"No apologies for the topic. As many problems as exist in the real estate industry -- many more than the practiced elites would like to acknowledge, many fewer than the bubbleheads need to satisfy their tantrums -- Redfin has made itself a prominent example of how not to improve things.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13452\/the-hunt-for-gregs-october-what-i-found-by-quarrying-my-goals\/","url_meta":{"origin":15820,"position":5},"title":"The Hunt for Greg’s October: What I found by quarrying my goals.","author":"Greg Swann","date":"November 1, 2010","format":false,"excerpt":"To be honest, I would like to hear from other folks on what they're doing about their goals. I will tell you from my own experience that perfect performance is elusive, but if you make the effort to track your efforts, it's a lot easier to stay on track --\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15820"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820\/revisions"}],"predecessor-version":[{"id":15822,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820\/revisions\/15822"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if anyone still makes matchbooks. Presumably, by now, smokers can light their cigarettes with the fire of indignation in other peoples’ eyes.<\/p>\n