Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if anyone still makes matchbooks. Presumably, by now, smokers can light their cigarettes with the fire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,212,29],"tags":[],"class_list":{"0":"post-15820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-egoism-in-action","7":"category-flourishing","8":"category-group-therapy","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2773,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2773\/announcing-my-obama-rodham-mccain-universal-bumper-sticker\/","url_meta":{"origin":15820,"position":0},"title":"Announcing my Obama Rodham McCain universal bumper sticker","author":"Greg Swann","date":"March 15, 2008","format":false,"excerpt":"I could make Barack Obama jokes all day. Like this: \"Bill Clinton might have been the America's first black president, but Barack Obama is the nation's first black Kennedy.\" From this you should not surmise that I am for John McCain. I find all three of our current maladies to\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1442,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1442\/two-simple-steps-that-can-save-you-hundreds-or-even-thousands-of-dollars-on-craig-proctors-lead-generation-systems\/","url_meta":{"origin":15820,"position":1},"title":"Two simple steps that can save you hundreds or even thousands of dollars on Craig Proctor’s lead generation systems","author":"Greg Swann","date":"May 17, 2007","format":false,"excerpt":"Russell posted a note about a forthcoming Tom Ferry seminar. It would seem to be the seminar season, so I signed up for that one and two others, purely for the thrill of the chase: Identify the scam, marvel at the upsells, listen for the fall-back sale, all that cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1820,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1820\/redfin-lessons-in-how-not-to-succeed\/","url_meta":{"origin":15820,"position":2},"title":"Redfin: Lessons in How NOT to Succeed","author":"Jeff Kempe","date":"August 18, 2007","format":false,"excerpt":"No apologies for the topic. As many problems as exist in the real estate industry -- many more than the practiced elites would like to acknowledge, many fewer than the bubbleheads need to satisfy their tantrums -- Redfin has made itself a prominent example of how not to improve things.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7372,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7372\/ive-taken-the-liberty-of-posting-my-mortgage-market-week-in-review-here\/","url_meta":{"origin":15820,"position":3},"title":"I’ve taken the liberty of posting my “Mortgage Market Week in Review” here…..","author":"Tom Vanderwell","date":"March 7, 2009","format":false,"excerpt":"The Week We Woke Up I'm going to deviate from the normal format this week, because I believe that this week has deviated from the normal that we've been experiencing lately.\u00a0\u00a0 I'm calling it the Week We Woke Up. What did we wake up to?\u00a0 A couple of things: The\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2433,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2433\/speaking-in-tongues-presentable-php-in-wordpress\/","url_meta":{"origin":15820,"position":4},"title":"Speaking in tongues: Presentable PHP in WordPress","author":"Greg Swann","date":"December 27, 2007","format":false,"excerpt":"In the coming days, I plan to take up the idea of PHP for non-programmers, helping you tap the power of PHP's dynamic text processing without learning (much) actual coding. The problem is that illustrating HTML or PHP in WordPress is always a problem. Why? Because WordPress eats code for\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12032,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12032\/the-guy-with-the-website\/","url_meta":{"origin":15820,"position":5},"title":"The Guy With the Website","author":"Damon Chetson","date":"May 21, 2010","format":false,"excerpt":"Since October 2009 - roughly 8 months ago - my website - www.chetson.com - has brought in just over $200,000 in business. Quite a lot of this business I've referred out. But in referring it out, I've made clear to the receiving lawyers that I'd like to learn from them,\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15820"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820\/revisions"}],"predecessor-version":[{"id":15822,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820\/revisions\/15822"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if anyone still makes matchbooks. Presumably, by now, smokers can light their cigarettes with the fire of indignation in other peoples’ eyes.<\/p>\n