Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if anyone still makes matchbooks. Presumably, by now, smokers can light their cigarettes with the fire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[24,212,29],"tags":[],"class_list":["post-15820","post","type-post","status-publish","format-standard","hentry","category-egoism-in-action","category-flourishing","category-group-therapy","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2773,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2773\/announcing-my-obama-rodham-mccain-universal-bumper-sticker\/","url_meta":{"origin":15820,"position":0},"title":"Announcing my Obama Rodham McCain universal bumper sticker","author":"Greg Swann","date":"March 15, 2008","format":false,"excerpt":"I could make Barack Obama jokes all day. Like this: \"Bill Clinton might have been the America's first black president, but Barack Obama is the nation's first black Kennedy.\" From this you should not surmise that I am for John McCain. I find all three of our current maladies to\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1442,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1442\/two-simple-steps-that-can-save-you-hundreds-or-even-thousands-of-dollars-on-craig-proctors-lead-generation-systems\/","url_meta":{"origin":15820,"position":1},"title":"Two simple steps that can save you hundreds or even thousands of dollars on Craig Proctor’s lead generation systems","author":"Greg Swann","date":"May 17, 2007","format":false,"excerpt":"Russell posted a note about a forthcoming Tom Ferry seminar. It would seem to be the seminar season, so I signed up for that one and two others, purely for the thrill of the chase: Identify the scam, marvel at the upsells, listen for the fall-back sale, all that cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1820,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1820\/redfin-lessons-in-how-not-to-succeed\/","url_meta":{"origin":15820,"position":2},"title":"Redfin: Lessons in How NOT to Succeed","author":"Jeff Kempe","date":"August 18, 2007","format":false,"excerpt":"No apologies for the topic. As many problems as exist in the real estate industry -- many more than the practiced elites would like to acknowledge, many fewer than the bubbleheads need to satisfy their tantrums -- Redfin has made itself a prominent example of how not to improve things.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7372,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7372\/ive-taken-the-liberty-of-posting-my-mortgage-market-week-in-review-here\/","url_meta":{"origin":15820,"position":3},"title":"I’ve taken the liberty of posting my “Mortgage Market Week in Review” here…..","author":"Tom Vanderwell","date":"March 7, 2009","format":false,"excerpt":"The Week We Woke Up I'm going to deviate from the normal format this week, because I believe that this week has deviated from the normal that we've been experiencing lately.\u00a0\u00a0 I'm calling it the Week We Woke Up. What did we wake up to?\u00a0 A couple of things: The\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2433,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2433\/speaking-in-tongues-presentable-php-in-wordpress\/","url_meta":{"origin":15820,"position":4},"title":"Speaking in tongues: Presentable PHP in WordPress","author":"Greg Swann","date":"December 27, 2007","format":false,"excerpt":"In the coming days, I plan to take up the idea of PHP for non-programmers, helping you tap the power of PHP's dynamic text processing without learning (much) actual coding. The problem is that illustrating HTML or PHP in WordPress is always a problem. Why? Because WordPress eats code for\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4789,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4789\/deregulation-is-the-new-regulation\/","url_meta":{"origin":15820,"position":5},"title":"Deregulation is the New Regulation","author":"Brian Brady","date":"October 2, 2008","format":false,"excerpt":"From the Wayback Vault in The New York Times Building: Fannie Mae, the nation's biggest underwriter of home mortgages, has been under increasing pressure from the Clinton Administration to expand mortgage loans among low and moderate income people and felt pressure from stock holders to maintain its phenomenal growth in\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=15820"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820\/revisions"}],"predecessor-version":[{"id":15822,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/15820\/revisions\/15822"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=15820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=15820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=15820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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One of my favorite jokes about the art of advertising copywriting is a matchbook cover reading, “Save the world from home in your spare time!” I don’t know if anyone still advertises on matchbook covers. I don’t even know if anyone still makes matchbooks. Presumably, by now, smokers can light their cigarettes with the fire of indignation in other peoples’ eyes.<\/p>\n