{"id":1588,"date":"2007-06-27T07:50:58","date_gmt":"2007-06-27T14:50:58","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1588"},"modified":"2007-06-27T07:50:58","modified_gmt":"2007-06-27T14:50:58","slug":"ask-the-audience-can-i-get-rid-of-that-snail-mail-newsletter","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1588\/ask-the-audience-can-i-get-rid-of-that-snail-mail-newsletter\/","title":{"rendered":"Ask the Audience: Can I get rid of that snail-mail newsletter?"},"content":{"rendered":"

Hilary Shantz<\/a>, a real estate agent from Oakville, ON asks:<\/p>\n

Hi Brian, <\/em><\/p>\n

You are on the cutting edge of marketing\/blogging. Do you think that it is sufficient to have a business blog and forgo having a newsletter, just send people a reminder every time you post a blog which they can go to if they want or if it interests them? I am trying to decide. I have neither and have been in business 2 years. <\/em><\/p>\n

Signed,<\/em><\/p>\n

Hilary from Oakville, Ontario, Canada.<\/em><\/p><\/blockquote>\n

Thanks for the kind words, Hilary. I notice from your website that you have a MBA and a background in banking. I’ll speak somewhat academically here and then give you some practical suggestions.<\/p>\n

Blogging is a marketing communication. Think of it like writing an article for your hometown paper, Oakville Today<\/a>. The first time you had an article published, you’d probably call all of your friends, past clients, and family and tell them to run out to the newsstands; that would be fine. If you wrote a weekly column, however, that serial self promotion would become tired quickly.<\/p>\n

I said that blogging is a marketing communication but it is a subtle one. It’s call pull marketing as opposed to push marketing<\/a>. Pull marketing entices the consumer to call you. Think of the movie Glen Garry Glen Ross<\/a> when you think of push marketing. Be careful to understand that the permission-based e-mail system I use is, indeed, permission-based. Abuse that permission and the consumer takes it away. I think an e-mail every three weeks is often enough to keep you in the consumer’s eye without abusing that permission.<\/p>\n

Again, blogging is a marketing communication. Remember the principles of promotion class you had to pass in business school? Blogging falls somewhere between public relations and advertising in the promotional mix<\/a>. You’ll notice that there are two more very important factors in the promotional mix: personal selling and sales promotion. You want to be certain that you weave those components into your blogging message without sounding like an overt advertisement.<\/p>\n

Finally, effective promotion is a multi-media approach. The more “senses” you can use, the more effective your marketing Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hilary Shantz, a real estate agent from Oakville, ON asks: Hi Brian, You are on the cutting edge of marketing\/blogging. Do you think that it is sufficient to have a business blog and forgo having a newsletter, just send people a reminder every time you post a blog which they can go to if they […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2218,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2218\/dont-worry-about-people-stealing-your-ideas-if-your-ideas-are-any-good-youll-have-to-ram-them-down-peoples-throats-howard-aiken\/","url_meta":{"origin":1588,"position":0},"title":"“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” — Howard Aiken","author":"Greg Swann","date":"November 13, 2007","format":false,"excerpt":"The quote comes from WorkHappy.net this morning. Yesterday -- plane-bound, casino-bound, Twitter-bound -- unable to post -- I reflected upon why it's all just so much waxed fruit -- for now:Rusting in irony. I really, really want to post and I have 140 chars to work with. That's Jeff Turner\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17323,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17323\/overnight-news-does-slow-joe-even-know-hes-gotta-go\/","url_meta":{"origin":1588,"position":1},"title":"Overnight News: Does Slow Joe even know he\u2019s gotta\u00a0go?","author":"Greg Swann","date":"October 17, 2020","format":false,"excerpt":"By now it seems obvious that Rudy Giuliani will keep dripping incriminating evidence against Joe Biden and his family until Biden withdraws from the race. By that time, millions of ballots will have been cast for him, and whatever mad rush there is to print new ballots in time for\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1581,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1581\/building-an-audience-using-blogging-social-networks-email-newsletters-and-viral-marketing-instead-of-seo\/","url_meta":{"origin":1588,"position":2},"title":"Building an audience: Using blogging, social networks, email newsletters and viral marketing instead of SEO","author":"Brian Brady","date":"June 25, 2007","format":false,"excerpt":"\"Brian Brady is that mortgage guy in the suspenders on the internet.\" Good or bad, that's my brand on the internet. That goofy picture was taken at the Kodak Theatre in Hollywood on a free Kodak machine. I emailed myself the picture and have been using it for the past\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1591\/jeff-brown-hits-the-big-time-copyblogger-praises-brown-and-browns-give-to-get-white-paper-strategy\/","url_meta":{"origin":1588,"position":3},"title":"Jeff Brown hits the big time: Copyblogger praises Brown and Brown’s give-to-get white-paper strategy","author":"Greg Swann","date":"June 27, 2007","format":false,"excerpt":"From Brian Clark's Copyblogger.com, guest contributer Mike Stelzner writes:Mistake #2: On the flip side, how often do you see a white paper that is instantly displayed with the click of a link? While this provides immediate access to a reader, it fails to capture any information or make it easy\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1828,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1828\/sub-prime-borrowers-got-lucky-they-didnt-pay-enough\/","url_meta":{"origin":1588,"position":4},"title":"Sub-Prime Borrowers Got Lucky- They Didn’t Pay Enough","author":"Brian Brady","date":"August 20, 2007","format":false,"excerpt":"I floated an idea about a federal bailout, along the lines of Chrysler in 1980, of Countrywide Financial Corporation. I wanted to highlight two things in this post: Countrywide is in trouble and their trouble is our trouble. My premise is that the collapse of CFC goes beyond the 55,000\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":291,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/291\/the-carnival-of-blogging-success\/","url_meta":{"origin":1588,"position":5},"title":"The Carnival of Blogging Success . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"...an exploration of the benefits of real estate weblogging, is up at The Real Estate Tomato. 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