{"id":1591,"date":"2007-06-27T21:04:19","date_gmt":"2007-06-28T04:04:19","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1591"},"modified":"2007-06-28T09:10:27","modified_gmt":"2007-06-28T16:10:27","slug":"jeff-brown-hits-the-big-time-copyblogger-praises-brown-and-browns-give-to-get-white-paper-strategy","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1591\/jeff-brown-hits-the-big-time-copyblogger-praises-brown-and-browns-give-to-get-white-paper-strategy\/","title":{"rendered":"Jeff Brown hits the big time: Copyblogger praises Brown and Brown&#8217;s give-to-get white-paper strategy"},"content":{"rendered":"<p><a href=\"http:\/\/www.copyblogger.com\/how-to-use-valuable-content-to-attract-opportunity\/\" target=\"_blank\">From Brian Clark&#8217;s Copyblogger.com, guest contributer Mike Stelzner writes:<\/a><\/p>\n<blockquote><p>Mistake #2: On the flip side, how often do you see a white paper that is instantly displayed with the click of a link? While this provides immediate access to a reader, it fails to capture any information or make it easy for readers to sign up for your newsletter.<\/p>\n<p>The Solution: What I am about to propose is a strategy that appeals equally to readers and businesses. Revisit my earlier premise, when you provide value, you gain respect.<\/p>\n<p>Consider real estate investment specialists Brown &#038; Brown. A few pages of their white paper, Achieving Early Retirement With Real Estate: Rethinking Traditional Retirement Planning, are presented before the registration form appears.<\/p>\n<p>With this example, readers are given plenty of sample content before they are asked to trade their personal contact information for access.<\/p>\n<p>This idea flows from the video game market. Remember playing video game demos that provided you access to the first two levels? By providing a good sample taste of the product, the hope is that people will act and want the full game. The same strategy can be applied to white papers.<\/p><\/blockquote>\n<p><!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/blogging\" rel=\"tag\">blogging<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/investment\" rel=\"tag\">investment<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Brian Clark&#8217;s Copyblogger.com, guest contributer Mike Stelzner writes: Mistake #2: On the flip side, how often do you see a white paper that is instantly displayed with the click of a link? While this provides immediate access to a reader, it fails to capture any information or make it easy for readers to sign [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,8,6,5],"tags":[],"class_list":{"0":"post-1591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-investment","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1104,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1104\/retire-retire-early-retire-wealthy-unthinkable\/","url_meta":{"origin":1591,"position":0},"title":"Retire? Retire early? Retire wealthy? Unthinkable!","author":"Greg Swann","date":"March 2, 2007","format":false,"excerpt":"Who wants to think about retirement? I really love to work, and it seems probable that I will continue to churn away until the hardware fails. But I know that at some point I want to stop having to worry about money. I want to write books and explore ruins\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10681,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10681\/real-estate-investing-for-retirement-2-schools-of-thought\/","url_meta":{"origin":1591,"position":1},"title":"Real Estate Investing For Retirement &#8211; 2 Schools of Thought","author":"Jeff Brown","date":"December 22, 2009","format":false,"excerpt":"There surely are more than just a couple schools of thought when it comes to using real estate as a vehicle to get them to an abundant retirement. The two that almost always garner most of the attention are Buy & Hold for cash flow from Day 1, and Capital\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1450,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1450\/posts-you-may-have-missed-staying-under-the-radar\/","url_meta":{"origin":1591,"position":2},"title":"Posts You May Have Missed &amp; Staying Under The Radar","author":"Jeff Brown","date":"May 21, 2007","format":false,"excerpt":"Some developers apparently didn't get the memo The end of a nearly decade long march to the stratosphere of real estate prices has brought out the media predictions of all that is dire and painful. Though I said it another way in today's post on my own blog, here's what\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1376\/real-estate-investing-for-retirement-the-human-factor\/","url_meta":{"origin":1591,"position":3},"title":"Real Estate Investing For Retirement &#8212; The Human Factor","author":"Jeff Brown","date":"May 2, 2007","format":false,"excerpt":"In the real estate investment side of the biz, everyone wants to talk endlessly about where to invest, how to invest, the best way to analyze the various investment factors, what needs analysis, and the rest. However, the most common factor left out of the process is the human factor.\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2201,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2201\/want-garlic-on-that-ice-cream-you-dont-want-cash-flow-on-your-capital-growth-either\/","url_meta":{"origin":1591,"position":4},"title":"Want Garlic On That Ice Cream? You Don&#8217;t Want Cash Flow On Your Capital Growth Either","author":"Jeff Brown","date":"November 10, 2007","format":false,"excerpt":"Dad, when he was poor, survived on peanut butter and onion sandwiches -- no lie, as I couldn't make that up. :) Though not nearly as weird, I like spinach salads with olive oil and malt vinegar. I've not run into anyone else who likes it. They usually put balsamic\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":916,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/916\/your-retirement-a-few-questions\/","url_meta":{"origin":1591,"position":5},"title":"Your Retirement &#8212; A Few Questions","author":"Jeff Brown","date":"January 22, 2007","format":false,"excerpt":"For those of you over 40, take a few minutes and contemplate your retirement. Here are a few tips on how to figure out more closely what it could be. Bring into focus your current financial state. In other words, where are you now? Recall the last time you thought\u2026","rel":"","context":"In &quot;Investment&quot;","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}