{"id":1592,"date":"2007-06-28T08:31:27","date_gmt":"2007-06-28T15:31:27","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1592"},"modified":"2007-06-28T08:33:50","modified_gmt":"2007-06-28T15:33:50","slug":"shackpricescom-a-tear-down-innovative-map-search-portal-reconstructed-as-estatelycom","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1592\/shackpricescom-a-tear-down-innovative-map-search-portal-reconstructed-as-estatelycom\/","title":{"rendered":"ShackPrices.com a tear-down? Innovative map-search portal reconstructed as Estately.com"},"content":{"rendered":"

<\/a><\/p>\n

The most-innovative little map-search in Seattle, ShackPrices.com, today relaunches as Estately.com<\/a>, a name perhaps more fitting for a town where you can still get a decent fixer for less than a million dollars.<\/p>\n

The site is also launching its monetization model with this release: A fee-based referral system for users who ask to be introduced to an agent, paid by the agent. From company co-founder Galen Ward:<\/p>\n

Agent Match lets consumers get personalized recommendations for the best real estate agents in their area, hear personal introductions from the recommended agents, and see feedback from previous clients. Where most brokerages assign potential clients in a haphazard fashion, Estately recommends three prescreened, high quality agents from local brokerages to consumers.[…] [W]e already have a few happy beta-testers and a “rock-star” team of agents from a bunch of local brokerages. <\/p>\n

We’re selective and we’re keeping the referral fee low enough (12%) that we have been able to recruit great agents who do most of their business from referrals.<\/p><\/blockquote>\n

Under the name ShackPrices.com, the company pioneered a number of great ideas in map-search technology, including showing nearby parks, schools, restaurants, access to public transportation, etc. The AgentMatch idea is also an innovation, sort of an eHarmony for Realtors:<\/p>\n

Estately’s Agent Match algorithm uses consumer answers from a brief questionnaire to match them with highly qualified, individually recruited agents who meet their needs. Consumers and agents are matched geographically, based on consumer’s needs and based on agent feedback from past clients. Consumers are shown all the feedback for each agent recommended to them. Home buyers and sellers can choose to remain anonymous until they are ready to work with an agent.<\/p><\/blockquote>\n

This is smart enough to be truly scary.<\/p>\n

More coverage:<\/i><\/b> The Real Estate Bloggers<\/a>, John Cook’s Venture Blog<\/a>.
\n<\/p>\n

Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The most-innovative little map-search in Seattle, ShackPrices.com, today relaunches as Estately.com, a name perhaps more fitting for a town where you can still get a decent fixer for less than a million dollars. The site is also launching its monetization model with this release: A fee-based referral system for users who ask to be introduced […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-1592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3008,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3008\/estatelycom-gets-450k-angel-round-funding-and-it-is-barreling-right-down-californias-throat\/","url_meta":{"origin":1592,"position":0},"title":"Estately.com gets $450K angel round funding, and it is barreling right down California’s throat","author":"Greg Swann","date":"April 23, 2008","format":false,"excerpt":"Looking for the ultimate status symbol in Scottsdale? Drive a Porsche. In Manhattan? Maybe a co-op on Central Park West -- and a Porsche. But in Seattle, if you want to make heads turn, get yourself some venture capital funding. Estately.com co-founders Galen Ward and Douglas Cole join that rarefied\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":900,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/900\/mapping-schmapping-shackpricescom-is-keyword-searchable\/","url_meta":{"origin":1592,"position":1},"title":"Mapping, schmapping — ShackPrices.com is keyword searchable . . .","author":"Greg Swann","date":"January 15, 2007","format":false,"excerpt":"ShackPrices.com has added keyword searching to its map-based real estate searching tool. In addition to searching by location, amenities or price, home shoppers can search for any text that might appear in the MLS listing made available to ShackPrices.com: Subdivision or neighborhood names, types of architecture, roofing materials or anything\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":764,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/764\/david-versus-goliath-rolling-out-a-brand-new-map-based-search-portal-when-everyone-is-looking-the-other-way\/","url_meta":{"origin":1592,"position":2},"title":"David versus Goliath: Rolling out a brand-new map-based search portal when everyone is looking the other way . . .","author":"Greg Swann","date":"December 13, 2006","format":false,"excerpt":"The universe of map-based listings portals was upended last week with the announcement that Zillow.com was coming into the game, along with 58 million of its little green friends. Whatever long-term effects this might have, the short-term consequence has been a deafening silence from all directions. We haven't even heard\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1404,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1404\/hey-can-i-hop-a-train-to-that-shack-shackpricescom-introduces-proximity-to-mass-transit-as-a-search-criterion\/","url_meta":{"origin":1592,"position":3},"title":"Hey, can I hop a train to that shack? ShackPrices.com introduces proximity to mass transit as a search criterion","author":"Greg Swann","date":"May 10, 2007","format":false,"excerpt":"Correct me if I'm wrong, but I think the most innovative of the map-based real estate search portals is ShackPrices.com. A house is a house and a neighborhood is a neighborhood, but a home is a lifestyle, and ShackPrices is doing more than anyone else to integrate lifestyle data in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":905,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/905\/shackpricescom-anything-but-ordinary\/","url_meta":{"origin":1592,"position":4},"title":"ShackPrices.com: Anything but ORdinary . . .","author":"Greg Swann","date":"January 16, 2007","format":false,"excerpt":"Responding to my kvetching last night, ShackPrices.com today launched itself into a new ORbit among map-based real estate search pORtals -- with OR without MLS access. Not satisfied with ORdinary searching, the Seattle-based company yesterday added a loosely-structure keywORd search. The search suppORted the AND and NOT logical operatORs, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3345,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3345\/estatelycom-is-now-the-san-francisco-treat\/","url_meta":{"origin":1592,"position":5},"title":"Estately.com is now the San Francisco treat","author":"Greg Swann","date":"July 10, 2008","format":false,"excerpt":"Map-based web search start-up Estately.com has uncanny timing for launching new cities and services. No matter what dates they pick, it seems that either Zillow or Redfin will have news on those days. Here's the news, which I sat on to get Estately out of Zillow's glare:Estately.com is expanding into\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1592"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1592\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}