This came in as an “Ask the Broker” question, but it’s really a general business question. I’m hoping that people reading here will have some good ideas:<\/p>\n
I am a small real estate developer in NC. I have built one small 22 lot subdivision. I have land, plans and county approval for a 28 acre, 70 lot subdivision that I hope to construct in the spring of 2008. We have a strong corporate identity. We have created a logo and our company is starting to be recognized. We have plans to open a real estate company to market our properties as well as a general brokerage. Some people have recommended that we open the real estate company under a different name and not let people know that we are expanding our company. Keep them separate and silent. My thoughts are that we are “branding” our company’s name in our area. I want people to know our name and understand we are a full service provider. Do you have any thoughts on this subject? Thanks so much for your opinion.<\/p><\/blockquote>\n
My own answer to this question comes from Mark Twain: “Put all your eggs in the one basket and — WATCH THAT BASKET!” The marketing value of branding is slow and unpredictable, but I doubt it gets quicker or more sure by being divided. If you’re doing everything right in each business, I would expect there to be some marketing synergy between them.<\/p>\n
Inlookers: Am I wrong? Is there more to gained by separating the two business identities? What else should we be thinking about?
\n<\/p>\nTechnorati Tags: investment<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
This came in as an “Ask the Broker” question, but it’s really a general business question. I’m hoping that people reading here will have some good ideas: I am a small real estate developer in NC. I have built one small 22 lot subdivision. I have land, plans and county approval for a 28 acre, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,6,5],"tags":[],"class_list":{"0":"post-1606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-investment","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":913,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/913\/ask-the-broker-an-undisclosed-verbal-easement\/","url_meta":{"origin":1606,"position":0},"title":"Ask the Broker: An undisclosed verbal easement?","author":"Greg Swann","date":"January 19, 2007","format":false,"excerpt":"This is one for The Hardy Boys: The Case of the Stolen Dirt.As a buyer what rights do I have in the following scenario? I purchased a tract of land in 08\/06. Closed on the deal 10\/06. Visited the tract in 12\/06 to find extensive excavation was performed for road\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":725,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/725\/ask-the-broker-are-new-build-prices-negotiable\/","url_meta":{"origin":1606,"position":1},"title":"Ask the Broker: Are new build prices negotiable?","author":"Greg Swann","date":"December 1, 2006","format":false,"excerpt":"When purchasing a home or condo in a new development are the prices quoted firm or can the buyer negotiate the selling price with the broker? Are the costs of \"upgrade options\" negotiable.The definitive answer: Maybe. New home sales is a retail business. The builder has to move current inventory\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":438,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/438\/blogoff-post-61-ask-the-broker-can-i-escape-without-taking-a-scrape\/","url_meta":{"origin":1606,"position":2},"title":"Blogoff Post #61: Ask the Broker: How can I escape without taking a scrape . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Here's a truly ugly problem:I'm being transferred and need to sell my house in a new subdivision. Unfortunately, the builder is still selling new houses. To make matters worse, I bought during the summer of 2005, and the builder has actually reduced its price from what it sold it to\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":503,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/503\/the-bloodhoundblog-valuation-challenge\/","url_meta":{"origin":1606,"position":3},"title":"The BloodhoundBlog Valuation Challenge . . .","author":"Greg Swann","date":"October 3, 2006","format":false,"excerpt":"Here's a cute little game for people who think they know a thing or two about real estate... I'm looking at houses for an investor client who is also a close friend of the family. He picked out a house he was interested in, and, as a matter of course,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":689,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/689\/real-estate-news-there-may-in-fact-truly-be-a-day-beyond-tomorrow\/","url_meta":{"origin":1606,"position":4},"title":"Sunday real estate news: There may, in fact, truly be a day beyond tomorrow . . .","author":"Greg Swann","date":"November 26, 2006","format":false,"excerpt":"The Arizona Republic is positively ripe with real estate stories today. First up, the amazingly ugly Chateaux on Central condominium development is being forced into bankruptcy. The homes were to sell for $2- to $4-million for apartments as many as six-stories tall -- not a misprint. Freddy Krueger and Damien\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":445,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/445\/blogoff-post-68-many-factors-affect-homes-value\/","url_meta":{"origin":1606,"position":5},"title":"Blogoff Post #68: Many factors affect home’s value . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column:Buyers will try to compare homes on a price-per-square-foot basis, but this is useful only for highly comparable homes - similar square footage on similar lots in similar neighborhoods. Same subdivision is good. Same builder is better. Same exact floor plan is best. The\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1606\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}