{"id":161,"date":"2006-08-02T00:00:46","date_gmt":"2006-08-02T07:00:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=161"},"modified":"2007-04-20T17:21:00","modified_gmt":"2007-04-21T00:21:00","slug":"real-estate-photography-snapshot-choosing-a-camera","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/161\/real-estate-photography-snapshot-choosing-a-camera\/","title":{"rendered":"Real estate photography snapshot: Choosing a camera . . ."},"content":{"rendered":"

I keep meaning to write about real estate photography, and I keep not getting it done. Let’s consider this a first cut, to which I may return more than once.<\/p>\n

Mark Reibman of Rain City Guide has written two great posts on digital photography for real estate<\/a>, and we can only pray that he does more. I lack his talent, but the wonderful thing about photography is that quality can be an emergent property of quantity: Any one photo I take might stink, but if I take 500 shots, one of them might accidentally kiss the forehead of greatness. Film and prints were cheap, but digital photos are next door to being free. We can take lots and lots of photos and cull down to those that present the property in the best possible light.<\/p>\n

Camera selection is always a problem. The two most-advertised features of digital cameras, mega-pixels and zoom lenses, are the two you need least.<\/p>\n

Except for print reproduction, the best size for a real estate photo is 640 x 480 pixels — which is 0.3 megapixels. Ideally, your everyday camera should be able to produce that size image without post-processing. The photos on your web pages can be bigger than this, but not by much. If you try to load 20 images on a page, with each image weighing in at one megabyte or more, you’ll overtax most web browsers — well after you’ve overtaxed the patience of your audience.<\/p>\n

What you want from a lens is not a long zoom but the widest possible angle. Most digital cameras have their widest angle setting at 45 – 55mm, if the lens were on a 35mm film-camera equivalent. A few cameras get down to 38mm. This is inadequate. What you want is 28mm or less — with reservations. The Fuji FinePix E500 shown in the sidebar is an excellent everyday real estate camera. It gets down to 28mm, which is very good for most rooms. The flash recycles fairly quickly. It will do 4 megapixels at the high end, which is good enough for lower-quality print work. But it will also work Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I keep meaning to write about real estate photography, and I keep not getting it done. Let’s consider this a first cut, to which I may return more than once. Mark Reibman of Rain City Guide has written two great posts on digital photography for real estate, and we can only pray that he does […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,6,9,5],"tags":[],"class_list":{"0":"post-161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-enduring-interest","7":"category-marketing","8":"category-photography","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":173,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/173\/real-estate-photography-snapshot-composition-is-salesmanship\/","url_meta":{"origin":161,"position":0},"title":"Real estate photography snapshot: Composition is salesmanship . . .","author":"Greg Swann","date":"August 4, 2006","format":false,"excerpt":"Coming back to this, I wanted to spend a few minutes on photo composition techniques. That's almost absurd: Who doesn't know how to take a picture? Almost everybody, it turns out. We're not talking about Ansel Adams levels of perfection, we're talking about taking real estate photos that sell the\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":910,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/910\/digital-real-estate-photography-which-photographer-which-camera\/","url_meta":{"origin":161,"position":1},"title":"Digital real estate photography: Which photographer? Which camera?","author":"Greg Swann","date":"January 17, 2007","format":false,"excerpt":"The current issue of The Specialist, the official magazine of The Council of Residential Specialists, insists that \"99 percent of home buyers say that photos are the most helpful feature on a Realtor's web site.\" I'm pretty much convinced that 47% of all statistics are made up on the spot,\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3133,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3133\/the-flip-digital-video-camera-makes-illustrating-real-estate-ideas-fast-convenient-and-fun\/","url_meta":{"origin":161,"position":2},"title":"The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun","author":"Greg Swann","date":"May 17, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). Watch this space. There should be a lot of Flip video coming out of Unchained. \u00a0The Flip digital video camera makes illustrating real estate ideas fast, convenient and fun I'm becoming a fan of digital video for\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10401,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10401\/new-cameras-for-the-bloodhounds-my-take-is-that-the-panasonic-lumix-dmc-zr1-offers-a-lot-of-bang-for-the-buck\/","url_meta":{"origin":161,"position":3},"title":"New cameras for the Bloodhounds: My take is that the Panasonic Lumix DMC-ZR1 offers a lot of bang for the buck","author":"Greg Swann","date":"November 24, 2009","format":false,"excerpt":"\"If your car keys are with you, your camera should be with you.\" That's one of the mantras I preach at Realtors when I speak in public. The language of real estate is photography, and you cannot do your job properly if you can't communicate what you're seeing to your\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":164,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/164\/the-long-tail-in-real-estate-photography\/","url_meta":{"origin":161,"position":4},"title":"The Long Tail in real estate photography . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"Chris Anderson at the Long Tail weblog on how switching from film to digital media changes movie acting and directing:\"I think shooting in digital changes acting as much as film changed stage acting, or as sound changed film,\" said Bill. Why? Because film costs a lot and must be used\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2853\/listing-real-estate-the-bloodhound-way-the-full-chetson-everything-we-do-to-list-a-higher-priced-home-for-sale\/","url_meta":{"origin":161,"position":5},"title":"Listing real estate the Bloodhound way: Everything we do to list historic, architecturally-distinctive and luxury homes for sale","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"This is a detailing of the things we do to list a home for sale. We don't do every one of these things on every home. For example, we know that if we list in a newer tract-home subdivision, much of the noise we try to make will fall on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}